Self Aware

We’re a design-first technology studio bringing brands to life on the web. Led by @jennyheintz & @mikewagz.

[R/GA @RGA]

The clients have signed off on the idea. Now add a new stakeholder who hasn't seen anything but holds all the power.

[MAILER-DAEMON @hassanrahim]

graphic designers in 2014

[Denis B. Huppert 🇫🇷 @dennisbhooper]

The web never should have progressed beyond this

[Dan Carson @okdan]

@memberful Huge thanks to the team at @Goodside_Studio and @selfawarestudio for bringing this to life. They were fantastic partners in helping us find and step into our voice. Memberful is a unique and special company, and I couldn’t be happier with how it came together.

[Dan Carson @okdan]

Big day! We just launched a new brand for @Memberful. New look, new site, and finally a brand that matches our point of view.

Memberful is for operators who want to own their membership business completely; not rent it.

https://t.co/W2ZxPllFJa

[Self Aware @selfawarestudio]

@patrickmcc_rthy he's napping

[Self Aware @selfawarestudio]

so where are all the cool vibe coded things

[Mike Wagz @mike_wagz]

tried to use @superwhisper while my newborn was crying

[MaxiBestOf @maxibestofone]

Philadelphia Art Museum by @gone___fishing and @selfawarestudio → https://t.co/J5bocqqhpd

[Self Aware @selfawarestudio]

"...there is probably no better example of [the typeface's] efficacy than on the museum’s website, making it instantly different from hundreds of other museum websites and establishing a very unique visual language that is both classic and contemporary.

🔥

[Self Aware @selfawarestudio]

So proud to have played a part in this rebrand.
https://t.co/IqWZM6Ajb5

[Mike Smith @mikesmith187]

The folks @selfawarestudio poured their hearts into making an unbelievably beautiful and modern site. And they are PHILLY PEOPLE representing our city on a global scale.

The fact that people love to get mad at rebrands these days just feels so sad and tired.

[Self Aware @selfawarestudio]

watching everyone complain the Philadelphia Art Museum didn’t work with Philly creatives on the rebrand when we did the website and we live in Philly

[Anthony Hobday @hobdaydesign]

This website has a “simplify fonts” checkbox in the footer (third screenshot is after it’s toggled on). Never seen this before.

[Self Aware @selfawarestudio]

@kevintwohy @gone___fishing 🫶

[Self Aware @selfawarestudio]

New Work: PhAM (2025)

In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.

[Mike Smith @mikesmith187]

Well I absolutely love it. Great job @GretelNYC

https://t.co/xhkkzHz3Kq

[Self Aware @selfawarestudio]

Credits:
Brand Identity: Gretel
Website Design: Self Aware
Website Development: Self Aware & Gone Fishing
Custom Typeface: Ryan Bugden

https://t.co/f6w9ZzDBbF

[Self Aware @selfawarestudio]

@danmall @visitpham @GretelNYC @Smith_Diction Appreciate it Dan! We're super proud to represent Philly in this rebrand (along with all the amazing Philadelphians on the museum project team!)

Couldn't have built such big a site without teaming up with @gone___fishing for the build as well 🙌

[Self Aware @selfawarestudio]

👀

[Mike Smith @mikesmith187]

Three brand new museum brands on the Parkway in Philly. How we feeling?

PMA
Rodin
Calder Gardens