alexandra selle

[alexandra selle @sellalexe]

Unveil the hidden influencers in marketing: from subconscious cues to emotional triggers. Understanding unseen forces drives engagement & loyalty. @lets_NEUROmkt #NMKTRCH

[Brana Louane @louaneebrn]

Unlocking the power of subconscious influences in marketing: understanding how unseen forces shape decisions. From subtle cues to emotional triggers, tapping into the hidden realm drives engagement and loyalty. @lets_NEUROMKT #NMKTRCH #MKTINGNEURO #XperientialMkt

[alexandra selle @sellalexe]

This part of marketing has an huge impact on our habits of consommation, it's very interesing ! @lets_NEUROmkt #MKTINGNEURO #NMKTRCH #XperientialMkt

[kaytranada @fionaiglesias27]

🚀 Exciting to see how brands are leading the way in leveraging the mind mechanism for a revolutionary consumer experience. They've turned products into meaningful stories, creating connections that last ! #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Brana Louane @louaneebrn]

Understanding mental models in UX: Past experiences shape online behaviors. Aligning with users' mental models ensures usability. Think mobile check-in for seamless hotel stays.
@lets_NEUROMKT #NMKTRCH #MKTINGNEURO #XperientialMkt

[alexandra selle @sellalexe]

They are the kings of marketing, they understand everything about neuro marketing ! @lets_NEUROmkt #NMTRCH #XperientialMkt

[Pauline Bouchilloux @PaulineBchx]

See how Apple brilliantly taps into #ConceptualConsumption, turning products into symbols of status and innovation! 🍏💡

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[alexandra selle @sellalexe]

Yes, you’re right, "Understanding unconscious decision-making is key to quickly justifying customers' purchase decisions. @lets_NEUROmkt #NMKTRCH #XperientialMkt

[Louise Klysz @LouiseKlysz]

The decision-making mechanism is usually an unconscious human process. Understanding decision-making mechanisms unlocks the gateway to justifying customers’ reasons for purchasing. 🧠
@lets_NEUROmkt #NMKTRCH #XperientialMkt

[Johanna Fournier @Fou54666Johanna]

The law of minimal effort: the less human need to think and make efforts, the more tempted he is to give in to the purchase. That's how things end up in our cart that we didn't even need but seemed so easy to get! 😅💳 #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[alexandra selle @sellalexe]

Quick packaging changes can backfire on brands. It's not just about aesthetics; it's about maintaining customer trust and loyalty. Proceed thoughtfully to avoid disconnecting from your audience. @lets_NEUROmkt #NMKTRCH #XperientialMkt #MKTINGNEURO

[alexandra selle @sellalexe]

Packaging isn't just a container; it's your brand's first impression. Make it memorable, make it stand out. Your product's journey starts here. @lets_NEUROmkt
#NMKTRCH #XperientialMkt #MKTINGNEURO

[alexandra selle @sellalexe]

"Customers may forget what you said but they'll never forget how you made them feel." - Maya Angelou @lets_NEUROmkt #NMKTRCH #XperientialMkt #MKTINGNEURO

[alexandra selle @sellalexe]

In the realm of marketing, two systems of reasoning stand out: experiential and analytical. One relies on emotion and experience, the other on data and facts. Combining both offers a powerful perspective to understand and influence consumers. @lets_NEUROmkt #MKTINGNEURO

[alexandra selle @sellalexe]

Success in marketing starts with STP: Segmenting, Targeting, Positioning. Identify your key segments, target them accurately, and position yourself strategically to shine in the market. @lets_NEUROmkt #MKTINGNEURO #XperimentialMkt #MKTRCH

[Margot Maurel @margotmaurel000]

The price level could also induce a different experience, and this is only psychological. This is because the activation of the brain reward system is bigger. 💰 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperimentialMkt

[Elicia @EliciaPjlMkt]

Can you guess the brands by their logo description ?

A bitten apple
A crocodile
A blue bird
Two bulls in front of a sun
4 intertwined rings

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperimentialMkt

[alexandra selle @sellalexe]

That makes sense! We all need to be convinced to buy something, and storytelling is THE tip !! @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperimentialMkt

[Johanna Fournier @Fou54666Johanna]

Ever wonder why perfume ads are all about storytelling? Because you can't smell the fragrance through the screen. It's all about painting a vivid picture to entice your senses! #BMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[alexandra selle @sellalexe]

Every brand needs to understand this assignement, a logo isn't sufficient, be recognized it's better, but be experienced it's beyond all. @lets_NEUROmkt #NMKTRCH #XperimentialMkt #MKTINGNEURO

[alexandra selle @sellalexe]

@EliciaPjlMkt @lets_NEUROmkt Ok, i think :
The first one is Apple,
The second is Lacoste
The third is Twitter
The fourth is Redbull
The last one is Audi

What do you think ?

[alexandra selle @sellalexe]

In neuromarketing, your brand is the bedrock of consumer perception. It’s not just what you sell; it’s the emotions you evoke, the values you embody, and the connections you forge with your audience. 👀🥹 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperimentialMkt

[alexandra selle @sellalexe]

In neuromarketing, emotional memories are gold. They stick with consumers, driving brand loyalty and advocacy. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperimentialMkt

[alexandra selle @sellalexe]

« Storytelling is the most powerful way to put ideas into the world today. » Robert McKee
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperimentialMkt

[alexandra selle @sellalexe]

Neuromarketing tip: Harness the power of storytelling to engage brains and win hearts. By crafting narratives that resonate on a deep emotional level, brands can create memorable experiences that drive action. 📚📈 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperimentialMkt