❗Workflows in media can do with augmentation, and we don’t mean AI slop. Actual AI tools that can enhance creative workflows in media and advertising and tackle your production challenges.
Presenting our first suite of AI Media Products. Get in touch for more.
AI in the M&E space is clearly in a deployment boom at the moment. Whether you're looking at streaming platforms, broadcasters, or content creators, the use of AI is scaling fast. But the value creation and impact on P&Ls?
That's uneven.
Most orgs are:
- Experimenting with tools, not transforming workflows
- Setting up pilots that are in silos
- Deploying in a way that’s not connected to OKRs / KPIs
The shift to consider is from just AI adoption to actual integration. Which is where our team comes in.
Everyone and their uncle is talking about AI transforming media. And there’s no doubt that there is an uptick in investment in AI X Media and Entertainment. But what about realised value? 🧵
One of the most interesting aspects of working on enterprise AI with teams across 2 continents—Not only has AI changed the entire game when it comes to content creation, and the value chain, cost compression and speed gains are very real.