SEOTesting

SEO testing tool - Set up SEO tests and split tests quickly. Make changes - track results. Tweets by @nickswan and @RyanJonesSEO

[SEOTesting @seo_testing]

Grow search traffic through testing & experimentation with https://t.co/sWgWVnWr4L
Time based tests
Split tests
Algo updates on graphs
Annotate GSC
Content group GSC data
Content audit reports
Striking distance report
Top queries missing from titles
Search intent highlighting

[SEOTesting @seo_testing]

SEOTesting are very proud to be a sponsor for the first #MujeresEnSEO event in Barcelona on 13th June!

It's going to be an excellent day dedicated to SEO, search and AI, with presentations and tables by some really great professional women in the sector.

So don't miss out - grab your tickets before they are gone!!!

[Page 2 Podcast @Page2Podcast]

“People don’t reverse SEO changes anymore. They iterate forward.”

Fantastic discussion with @seo_testing founder @nickswan about AI workflows, testing culture, MCP servers, and the future of SEO ops.

🎧 New Page 2 Podcast episode live.

https://t.co/YNPe77PrGU

#SEO #seotest

[Nick Swan @nickswan]

Customers are loving the output from the tools within the /labs section of SEOTesting and the AI summaries we can generate for Content Groups, Test results, and End of Month reports.
I knew the request would come soon to save the output and stop regenerating each time, so we've added the ability to do this.

[SEOTesting @seo_testing]

New in SEOTesting: AI summaries for your SEO tests 👀

[Nick Swan @nickswan]

https://t.co/v9nni21lS6

[SEOTesting @seo_testing]

Tidying up our site structure and internal linking never grows old...

[Nick Swan @nickswan]

Inspired by one of @thetafferboy's Unsolicited SEO tips, I used @sitebulb to crawl our site and identify pages that were only internally linked to via pagination-type URLs.

Two new content hubs and the removal of some dead pages have made things look much tidier.

Still a little bit to do - but my eyes prefer it, and it seems Google does too 🥳

[Screaming Frog @screamingfrog]

Tech SEO Connect 2025 playlist - https://t.co/XuqReAjNuH

[SEOTesting @seo_testing]

Everyone in marketing is talking about Chatbots and LLMs - ChatGPT, Claude, Gemini, and the rest.
Two big questions keep coming up:
• How often do we appear in them?
• And how do we optimise to appear more often?

While we can’t yet see the prompts that surface our content inside these models, there is one thing we can measure today:

👉 How many clicks LLM chatbots are sending to your site - and which pages get them.

We’ve released a new LLM Traffic Pages report in SEOTesting, powered by your Google Analytics data.
Find it in: Reports → All Data → LLM Traffic Pages

This report shows you which pages are receiving traffic from major LLM chatbots.

And because LLMs tend to use longer, more conversational queries, we take this a step further. Click into any URL from the report, and you’ll see Search Console queries of seven words or more, which can help inspire the types of prompts users (or LLMs themselves via query fan-out) may be using to surface your content.

Are we making some assumptions? Absolutely. But until OpenAI, Anthropic, and Google share real prompt data, this is the best signal we have - and it’s already proving useful.

Now for the fun part: optimisation.

Our LLM Time-Based Tests let you see how changes to a page impact chatbot-driven traffic over time. Just like SEO tests, you can also run back tests on historical changes.

SEO, GEO, AEO, LLMO - whatever you call it, we’ve now got a way to measure it.

And once you know which pages ChatGPT and friends are sending clicks to… you’ll probably want more of them. 😉

[Sitebulb @sitebulb]

From crawlability & entity mapping to visibility tracking/optimization, learn to make your sites truly AI-ready.

Welcome to The Search Matrix Series 🕶️
Part 1 was FANTASTIC! Parts 2 & 3: Nov 19 & Dec 3 (Missed a session? Sign up to get the recordings)

Sign up: https://t.co/e0hL1Of6xe
In partnership with @demandsphere @iPullRankAgency & delivered by @zachchahalis

[SEOTesting @seo_testing]

Check out our dreamy new UI and dark mode

[SEOTesting @seo_testing]

Take two minutes of your day and let @RyanJonesSEO explain why you shouldn't ignore Bing Webmaster Tools and Bing traffic on your website!

[SEOTesting @seo_testing]

Want an insight into the strategy that's helped take SEOTesting from 0 weekly organic clicks to nearly 4,000 organic clicks a week?

Find what works and double down.

Spend the next few minutes and watch as Ryan dives into some of the things that have worked well for us.

[SEOTesting @seo_testing]

Here's the blog post: https://t.co/VGtzPvL38i

[SEOTesting @seo_testing]

GA4’s default reports don’t always show the data you need. That’s where custom reports come in! 📊

In our latest blog, we break down how to create tailored GA4 reports to track the metrics that matter most to your business.

Find out how in the comments! ⬇️ #SEO #GA4 #Analytics

[SEOTesting @seo_testing]

Is your SEO strategy delivering results? Discover how to effectively measure and improve your SEO performance with our comprehensive guide. Empower your business with data-driven insights today.

https://t.co/Du8yVOPgI2

[SEOTesting @seo_testing]

Here's the full post: https://t.co/4wbOyOXMzg

[SEOTesting @seo_testing]

🚀Want to boost your #SEO with GA4?

Our latest blog breaks down what "engaged sessions" mean & how to use them for better insights! 📊

Maximize your content's potential today! 💡

The link to the blog is below 👇

#GoogleAnalytics #DigitalMarketing #ContentStrategy

[SEOTesting @seo_testing]

A couple of really useful improvements to the Cannibalization report in SEOTesting.

1, Option to ignore URLs with a utm parameters in it. They sneak in to GSC data even with canonicals set up!
2, A threshold value for URLs to decide if there is a cannibalization issue. This can be set on impressions or clicks.

The threshold value improves the report massively. It reduces the number of false positive queries being reported where there isn't a cannibalization issue to fix.

[SEOTesting @seo_testing]

🚀 New Blog Alert!

🔍 Wondering about Domain vs URL Prefix in Google Search Console? Our team's post gives a detailed breakdown!

Check it out to optimize your SEO setup and get ahead! 📈

Read more: https://t.co/sEYye3Mse9

#SEO #GoogleSearchConsole #DigitalMarketing

[Tiago Silva 🧪 @tiagoseolabs]

Is your content losing its edge?
Learn how to breathe new life into your existing pages and reclaim lost traffic.
I'll show you how to use SEOTesting's Content Decay Report to pinpoint problem areas and recover your rankings.