[Starnews] 260404 ‘Global Beauty Icon’ BTS JIN Captivates Attention with Laneige Lip Photoshoot ✨🐹
BTS JIN captured attention by maximizing the appeal of the lip products with his signature clear and sophisticated visuals and a natural atmosphere. His soft facial expressions combined with delicate lip presentation added a refined mood to the overall visuals, leaving a strong impression despite the photoshoot consisting of only two images.
In particular, the moist yet lively lip expression effectively conveyed the product’s features in an intuitive way, further highlighting his presence as a global beauty icon. In the close-up shots that filled the screen, his smooth, blemish-free skin and well-defined facial contours were emphasized, further enhancing the overall quality of the advertisement images.
Laneige unveiled a newly upgraded version of its signature “Neo Cushion” line, along with a new campaign and photoshoot featuring its global ambassador BTS JIN. Renewed for the first time in about three years, the Laneige Neo Cushion was released in two versions, “The Matte” and “The Glow.” Among them, the “The Matte” line achieved the No.1 overall sales ranking at Olive Young in Korea immediately after the campaign began.
Previously, products featuring JIN such as “Neo Cushion MEWY” and “Cream Skin” also ranked No.1 in overall sales both in Korea and overseas, including at Olive Young. They quickly sold out in offline stores as well, demonstrating strong purchasing power.
In addition, global fashion industry publication WWD Japan mentioned JIN’s influence as a factor behind Laneige’s sales growth.
Quoting a brand representative, the report stated, “Since JIN joined as an ambassador in 2024, sales of the Cream Skin Lotion have increased significantly, and campaign sales exceeded expectations, reaching a 100% increase compared to the original sales target, greatly contributing to expanding brand awareness.”
This lip advertisement has also been spreading rapidly among fans and global consumers since its release, drawing strong interest. On social media and online communities, reactions such as “As expected, it’s JIN” and “The ad’s immersion is on another level” have continued, proving its strong buzz.
Meanwhile, JIN continues to expand his influence beyond music into the fashion and beauty industries. As a global model participating in various brand campaigns and consistently presenting new images, anticipation for his upcoming activities continues to grow.
#JIN @Laneige_kr #JinxLaneige
seokjin's range for fan events is fucking crazy. I swear to god he comes up with the BEST ideas😭
hug event for festa? Jin's idea.
merry run around for happy? Jin's idea.
renting out lotte world? Jin's idea.
Unlimited free igin drinks at a listening party? jin's idea.
This habit of unbuttoning your shirt …so hot
One of the best looks in group MV I think. 2.0 Jin is Jin with 2X sexiness. Perfect side face and features and hot wolf hair
2.0 WITH JIN
JIN ON THAT BRAND NEW
#BTS_ARIRANG#2point0#방탄소년단진#진#JIN#BTSJIN
Ternyata Jin juga terlihat sedang naik wahana Pink Bean di event Maple Island di Lotte bareng direktur MapleStory Shin Chagseop. Maple Island ini akan resmi dibuka besok 3 April.
MAPLER JIN RETURNS
#JinxMapleStory#MapleStory#Jin@MapleStory_KR
Maple story menampilkan karakter “Superstar Seokjin’ dalam event perayaan 23 Anniversary Maple Story di Seoul😍😍😍 CUTEE!
MAPLER JIN RETURNS
#JinxMapleStory#MapleStory#Jin@MapleStory_KR