Unblocking you so I can state this from a professional design standpoint and help you understand @lucifates.
You are making a fundamental mistake by treating the hyphen as the source of the meaning rather than a representation of it. You keep saying that removing the hyphen removes the connection between the members, but the connection between the members was never created or held together by a logo. The logo was created to symbolize a connection that already existed, these are two completely different things.
From a branding perspective, what you're describing is actually the opposite of how branding works. A brand's identity is not contained within a single graphic element. If it were, every successful company that has ever updated its logo would have erased its entire history overnight. The reason the hyphen mattered was because ENHYPEN spent six years giving it meaning. The meaning did not come from the hyphen itself.
You're free to dislike the new logo since it's a matter of personal taste, but what doesn't make sense is the argument that changing a visual symbol somehow erases what ENHYPEN has built together. Their history, relationships, achievements, and identity as a group still exist regardless of what graphic appears at the top of an album cover and what I find particularly interesting is that you seem unwilling to extend ENHYPEN the same grace you extend to everyone else. Every change is immediately framed as a loss, a disrespect, or a mistake rather than being evaluated on its own merits.
Again, the logo was designed to communicate ENHYPEN's identity, which was never built around the logo.. Brands evolve, artists evolve, people evolve. The fact that ENHYPEN's visual identity is evolving after six years is not evidence that they've abandoned who they are, but that they know EXACTLY WHO THEY ARE. The connections and their foundation have already been built. Their identity has already BEEN established and they're no longer defining themselves through a symbol.
"THE SIN : BLISS" by ENHYPEN has surpassed 205k pre-saves on Spotify
Gap with the current #10 on the Spotify Countdown Chart- 40k only.
Pre-save here-https://t.co/36wKXCwcVk
I find it fascinating how Sunoo and Jake are meant to meet each other. the fact that DNA is about destiny, connection and fate and this song was the reason why they became an idol makes their team (which all about connection) make some sense.
- both in the same unit and both made it to debut
- both have the shortest training period
- Jake is Sunoo's first hyung (sunoo only have older sister)
- Sunoo is Jake's first little brother (jake only have older bro)
- they've known each other the longest
they are soulmate fr fr
melihat shipper sunsun vs jakehoon yang lagi sindir sindirian sambil senyum senyum karena bisa jadi yang asli itu sunjake 🤣🤣🤣🤣
like temen mana yang makan keringet temennya sendiri? temen mana yang mau motongin steak biar temennya tinggal hap aja??
becanda gais semua kapal halu
bahkan yang udah kenalan sama orang tuapun bisa karam kok
jangan lah sibuk berantem masalah yang udah pasti ga asli🤣🤣
halu lah dengan tenang dan berdampingan
karena yang asli cuma yangsun
yangsun jaya jaya jaya 🤭🤭🤭
OMG i couldnt finish the eps earlier so i just watched it and THIS SUNJAKE?? THIS WAS THE BEST EVER the way sunoo kept praising jake like “HYUNG SOO GOOD YOU ARE DOING SO WELL” and jake kept getting more excited and the way jake just kept repeating SUNOOYAH SUNOOYAHHH so sweetly🥹🥹 I MELTED
jalnandans are supporting hee, ot6 are supporting enhypen, ot6+1 are supporting both… the only ones still being miserable and ruining everything for everybody it’s penis7 with their spam and conspiracy theories :// so annoying
🐧im not gonna eat tomato pasta anyways
🦊then why u have so much things to say?
🐧i just want to interfere
🐕let me do it
🦊hyung really dooont worry goooo
🐕arent u lucky to have someone who worry about u like this?
🦊oh yeah yeah hyunggg thanksss aloot🤣🤣🤣🤣🤣🤣🤣
THIS IS SOOOOOOSOKWKSKSKS