SE Roundtable

The Pulse of the Search Marketing Community

[SE Roundtable @seroundtable]

Google has updated its Prevent user-generated spam on your site and platform help document to specify "tools that let users publish shared pages, generated content, or web apps." The update explicitly includes platforms and tools that let users create…

https://t.co/hiPLYb9CW6

[SE Roundtable @seroundtable]

AI Overviews now show up for over 80% of Google Searches, that is up from 50% in June of last year and about 15% from the year before that. This is from recent data from Semrush, SE Ranking, and seoClarity.

https://t.co/ngkc046HQx

[SE Roundtable @seroundtable]

Google has published a new help document named About Review summaries that explains that "review summaries on Search are AI-powered summaries of online reviews that appear directly as part of your Search ads." We have seen AI-generated summaries for…

https://t.co/jscaPyLKp4

[SE Roundtable @seroundtable]

OpenAI seems to be rolling out a new ad format for some ChatGPT Ad units that have a Learn more link, that is dotted and underlined, and also with an arrow going upwards. And in some cases, ChatGPT Ads seem to be served with Amazon DSP.

https://t.co/Cs9VeIfH84

[SE Roundtable @seroundtable]

Google is reportedly testing disabling the ability to click on the sources button in the Google Discover card of articles. Normally, when you click on the sources, it will open up a new screen with all the source articles and links to them.

https://t.co/V4jKp3FIaD

[SE Roundtable @seroundtable]

Google Ads updated its frequently asked questions page for AI Max search campaigns with a section on 1-click AI Max experiments. Google wrote in the document, "If your account is eligible, you may find a 1-click experiment recommendation on your…

https://t.co/EhFgVuEpD3

[SE Roundtable @seroundtable]

Here is a photo of a custom Google baseball card. It says Google SFO Team and at the bottom it says field day all-star Google SFO field day at Oracle Park / October 15, 2026.

https://t.co/gCsTxChe9z

[SE Roundtable @seroundtable]

This past Saturday, October 24th, we saw some significant ranking volatility captured by many of the third-party Google tracking tools. There was also some heavy chatter within the SEO industry about ranking movement and Google traffic changes over the…

https://t.co/2CCXc4cdBN

[SE Roundtable @seroundtable]

SEO Video Recap covering Google Search ranking chatter, the massive PHP exploit, AI Search SEO worth it, Google Local, Ads, ChatGPT Ads and more https://t.co/pHKudbmEUf

[SE Roundtable @seroundtable]

Google seems to be testing or rolling out AI-generated summaries within AI Overviews citation cards. So the cards on the right (or bottom) of the AI Overviews within Google Search can now show AI summary snippets/descriptions.

https://t.co/mwHITDEIEA

[SE Roundtable @seroundtable]

John Mueller at Google recently confirmed that Google Image Search and Google Discover don't yet support the JPEG XL image format. He said this on Bluesky recently, "FWIW if you're hoping to get images shown in Google Images & as previews in Discover,…

https://t.co/NZxQb0EhUg

[SE Roundtable @seroundtable]

Google is testing a completely revamped performance report section within Google Business Profiles that includes metrics on engagement, reviews, search trends, audience and more. It also includes top recommendations and a more broken-out reviews detail…

https://t.co/JB16X7G84e

[SE Roundtable @seroundtable]

Last week, we reported that Google was launching its Universal Cart in the United States after demoing it at Google I/O in May. And yes, a few days after Google announced it, it was rolling out. I think most people started to see it show up in Google…

https://t.co/DxRl2yF67W

[SE Roundtable @seroundtable]

Google updated its AdSense Video inventory restrictions policy to remove the placement requirement and the scroll-to-sticky requirements yesterday, October 22nd. Google removed this line from the policy, "For In-stream or Accompanying Content placements…

https://t.co/yRp2JVa29c

[SE Roundtable @seroundtable]

Google Ads is testing a scrolling marquee on some of the sponsored results within Google Search. Google will load in the reviews/ratings, number of visits and a visit site link in one of these tests. In the other test, Google underlines the domain name…

https://t.co/WjGmSkKLcn

[SE Roundtable @seroundtable]

Google Ads has added a new "Sourced videos" on/off toggle setting to the asset optimization section. This uses Google AI to identify relevant videos from your approved sources and add them to your campaign automatically.

https://t.co/Iuj5rKsPOA

[SE Roundtable @seroundtable]

Here is a photo from the Google office in Bangalore of a Googler holding a white Google umbrella. That is all.

https://t.co/tzhZkMbl5B

[SE Roundtable @seroundtable]

Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, "This beta experience brings together your Business Profile,…

https://t.co/afVwIdAGeo

[SE Roundtable @seroundtable]

Google is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current mobile design…

https://t.co/qsTkmAripi

[SE Roundtable @seroundtable]

Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to "Translate your campaigns to reach global customers and boost your conversions," Google wrote.

https://t.co/tRDbPRSZl5