Samarth Sethi

India D2C | VC @ Matrix Partners

[Samarth Sethi @sethisamarth]

1/ Can there be an Indian SHEIN? (a new age Zara, but on steroids)

Yes! (even with actual SHEIN re-entering India via Amazon)

[Rohan Katyal @rohankatyal29]

@jameygannon is an absolute legend.

Came to her for a rebrand and she helped us find our way to vibrational energy. She understood the vibe immediately and translated it straight into the brand - radiance, gradients, palettes that glow, confident without needing to prove it.

The first thing we're building at @getmilana is an AI product engineer that learns from users to automatically improve your product. We're also unlocking AI native customer intelligence: bringing user behavior context wherever your team already works.

- Support ticket: see what the user actually did
- Bug report: reproduce it
- Building an eval: pull from real user behavior

Milana does all of it. Already ingesting millions of sessions.

Want this in your workflow? Book a demo: https://t.co/IVCaB2mU0f

@Riyvir thanks for bringing the designs to life!

ps - thanks @soleio for making the intro!

[Samarth Sethi @sethisamarth]

@iuditg Firstsales

[Avnish Bajaj @avnish]

Entrepreneurship is hard! But there are choices one can make upfront that can stack odds in ones favor for success - some thoughts below 👇🏾

[Rahul Chugh @rahulchugh29]

(1/n) User-generated content (UGC) has evolved as one of the most successful innovations that has helped take gaming to the next level over the past decade. With Roblox, Minecraft, etc. setting the stage, the landscape is ripe for ‘TikTokization’ by democratizing UGC further

[Samarth Sethi @sethisamarth]

Super excited to partner with Romita and team as they build @FoxtaleSkin, a highly efficacious and affordable skin care brand. The relentless product focus and unique GTM is truly disruptive!

@RajatAgarwal167 @ayush_chamaria @matrixindiavc

[Z47 @z47_vc]

. @FoxtaleSkin, an Indian D2C skincare brand, raises $4M in its pre-series A round, and we at Matrix are delighted to be leading this round, along with participation from @KaeCapital
Read on: https://t.co/a0RfjAEuAM @RajatAgarwal167 @ayush_chamaria @sethisamarth

#D2C #skincare

[NamitM @Namit_Mathur103]

Hey guys, any folks in Bangalore who would like to play football on a semi-regular basis? Passively competitive but overall decent quality.

Hit us up, we’d love to get a closed group going. @KuthialaKshitij @sethisamarth 🙌🏼

[Rajat Agarwal @RajatAgarwal167]

Almost all consumer internet startups are dealing with a major headache of ballooning CAC. Sharing our thoughts on how early stage companies and specially those starting up now can think about the issue

@matrixindiavc @sethisamarth @Akshatj17

[Shashank Mehta @twitellectual]

8 Months ago, we started @wholetruthfood Academy. A fortnightly video series that helps you decode your food.

16 videos later, I can proudly say it’s our best content. But we’ve done a shit job of discovery. So here’s a year end attempt.
If you found this useful,pls retweet🙏

[Samarth Sethi @sethisamarth]

5/n: As manufacturers get more advanced (design themselves, use tech - software & hardware) they're bound to capture more value.

However, taking inventory risk (hitherto taken by brands) is key to enjoying this upside. This is where a new brand + tech platform comes in.

[Samarth Sethi @sethisamarth]

4/n: Seeing this play out in the physical goods space as well - value flowing from marketplaces to large brands & now to manufacturers.

Why now?: 1) Digitisation of B2B commerce 2) Strengthening capabilities of Indian manufacturers across spaces (eg. skincare, cotton textiles)

[Samarth Sethi @sethisamarth]

7/n:
2) Creator monetization tools:
(a) Your favourite influencer (who has your trust) can be discovered by + make money from brands in a more frictionless manner
(b) Influencer marketing (+ intelligence around it) will become table-stakes for brands

[Samarth Sethi @sethisamarth]

1/n: Will Instagram win commerce?

Thoughts as IG steps-up it’s commerce game 👇

[Samarth Sethi @sethisamarth]

6/n: For brands: (a) Higher conversion (less broken chain) for 5% fee (b) Giving up of some customer data vs. own website (IMO, been a key impediment to widespread US adoption so far, however, likely to get traction now given Shop Pay integration --> customer identity known)