CEO, CFO, COO, CIO, CMO, CRO:
Everyone hears the titles - few know what they mean.
Sharing a clear breakdown from Nicolas Boucher:
What each one really does.
+ The Top 100 KPIs they use:
https://t.co/DGQ9REXDA6
1. CEO - Strategy, growth, vision, investors, expansion
Leads the company.
Drives strategy, innovation, and global growth.
Defines corporate values and long-term direction.
Represents the business to investors and the public.
2. CFO - Financials, performance, risk, profitability
Ensures stability and discipline.
Owns the company’s financial health.
Reports results to the board and shareholders.
Sets financial benchmarks and drives profitability.
3. COO - Daily ops, resource planning, execution
Turns strategy into execution.
Runs the daily engine of the business.
Coordinates departments for efficiency.
Aligns operations with company goals and market expansion.
4. CIO - Tech stack, security, data
Owns IT budgeting (CAPEX & OPEX).
Aligns technology with business growth.
Leads tech strategy and IT infrastructure.
Oversees cybersecurity, data protection, and governance.
5. CMO - Brand, demand, customer journey, messaging
Executes campaigns for market growth.
Builds awareness and drives acquisition.
Shapes brand strategy and market presence.
Defines the brand voice and customer experience.
6. CRO - Revenue, monetization, customer value
Owns all revenue-generating functions.
Designs monetization and pricing strategies.
Builds scalable revenue models for expansion.
Sets targets, tracks performance, and reports to the board.
This visual makes it crystal clear who does what at the top.
Which C-level role do you work with most often?
♻️ Repost to help your network finally understand the C-suite.
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