Shantanu Sharma

Value Creation | Growth | Marketing | Operations | BD | Ex-Indian Air Force 🛬 | 10 years in Web 3.0

[Shantanu Sharma @Shaanush]

I was working at a restaurant-coworking place today (which, honestly, is just a pub pretending to be a cowork till 6 PM 😄).

There happened to be a group of expat ladies from one of the Far Eastern countries. Being Gurgaon, they could very well have been Koreans or Japanese. They seemed to be celebrating something.

After some menu deliberation, one of them finally raised her hand to call the waiter, and I heard:

“𝘉𝘩𝘢𝘪𝘺𝘢!”

For those unfamiliar, “Bhaiya” literally means “brother”, but in India, it has become one of the most common and colloquial ways to call someone across restaurants, stores, taxis, deliveries, and almost every daily interaction imaginable.

And that got me thinking.

Language is rarely learned first through textbooks. It is learned through survival, repetition, comfort, and belonging.

The first words people truly adopt in a new country are usually not the formal ones. They are the words that help them participate in everyday life.

Sometimes, integration does not begin with fluency.

It begins with one small local word said confidently enough to feel at home.

In a strangely simple way, that one “𝘉𝘩𝘢𝘪𝘺𝘢” captured globalization, migration, adaptation, belonging and human familiarity all at once.

Funny how cultures blend quietly in the smallest moments.

#India #culture #humanbehaviour #crosscultural #TGIF

[Shantanu Sharma @Shaanush]

"Opportunities Multiply as the are seized"

- Sun Tzu’s The Art of War (Chapter V, Energy)

[Shantanu Sharma @Shaanush]

@_pallavighosh This is the stupidest & most unnecessary take I have seen yet!

[Shantanu Sharma @Shaanush]

@ajaykraina @AadiAchint Many Happy Returns of the day @AadiAchint - Have a blast! Keep up with the sharp updates!!

[Shantanu Sharma @Shaanush]

@ClusterProtocol @daofive @Papervc @jpegtrading @Maple_block @CodeXero_xyz Congratulations Team @ClusterProtocol - More power to you. Looking forward to more news soon!

[Col AJ🇮🇳 @ajaykraina]

I’m still waiting for that one enlightened soul to raise a hand and ask, “Why so many rounds being fired? Bharat is wasting money. Each one costs ₹50.”
To them, a gentle clarification: When rounds are flying, it’s not a clearance sale at Reliance Retail. It’s not “buy one, hold one.” Those ₹50 rounds are not expenses, they’re insurance premiums paid in real time so that the bill doesn’t arrive later in far more expensive forms.
And remember, no soldier is out there thinking, “Budget tight hai, aaj sirf 2 hi fire karte hain.”
The only metric in that moment is effectiveness; accounting is for later and for/by the accountants. Soldiers don't count!
But if you are so shameless that you still want cost efficiency, here’s the comparison:
₹50 per round vs the price of hesitation. While the former is measurable the latter is catastrophic.

Nation’s defence isn’t a spreadsheet exercise, nor it happens inside AC chambers. It’s more like a live exam where wrong answers don’t come with re-evaluation options and negative marks are high enough to claim a life or two.
@adgpi
@NorthernComd_IA
#JaiBharat

[Shantanu Sharma @Shaanush]

@archismandas @pkaura @theclankline Wishing you all the best @archisman @pkaura. Sometimes being practical is the toughest call.

Grateful to have been associated with you on this journey. I’ve seen the effort and intent you brought in every step.

Rooting for what’s next!!

[Shantanu Sharma @Shaanush]

TRIBE v2 & models like this push us into a new layer of tech..

...From understanding behaviour → to modelling the brain itself.

The real tension is not that simple -

Are we enhancing human agency..
..Or optimizing human behaviour?

Because those are not the same thing!

This can unlock massive value:
- Breakthroughs in healthcare
- Better accessibility
- Interfaces that really “get” you
- & more..

But it also opens new risks:
- #Neural data becomes the most sensitive asset
- Ownership becomes unclear
- Potentially dangerous if centralized & opaque

While
- you do get hyper-relevant experiences, But your exposure narrows..
- you are not forced, but you are nudged, continuously

Over time, that could change how decisions are made & even how creativity evolves.

So the real questions are:
- How does this affects our freedom to choose & would it replace free will?

#AI #NeuroAI #AIEthics #AttentionEconomy @AIatMeta

[AI at Meta @AIatMeta]

Today we're introducing TRIBE v2 (Trimodal Brain Encoder), a foundation model trained to predict how the human brain responds to almost any sight or sound.

Building on our Algonauts 2025 award-winning architecture, TRIBE v2 draws on 500+ hours of fMRI recordings from 700+ people to create a digital twin of neural activity and enable zero-shot predictions for new subjects, languages, and tasks.

Try the demo and learn more here: https://t.co/VkMd1YpQWI

[Shantanu Sharma @Shaanush]

@mountain_rats A powerful image that will inspire generations to come - shaping the aspirations of young girls and boys to dream bigger, break barriers, and believe that courage, service, and the uniform belong to anyone who dares.

[Mountain Rats @mountain_rats]

This is true Women empowerment . This pic depicts the spirit of two generations.

This single frame captures a historical moment of a proud elder sister in uniform, carrying her newly commissioned brother on her shoulders — both walking the same path of service, sacrifice, and honour that their father once did. It speaks of legacy, courage, equality, and the quiet transformation of the Indian Army.

For generations, daughters tied rakhi and watched their brothers march into the profession of arms. Today, they march beside them .

This is true women empowerment. This is history correcting itself. . women are now forged by the same grit, the same discipline, and the same unyielding spirit.

This is a picture that will inspire countless young girls and boys to believe that the uniform belongs to anyone with the courage to wear it. . A picture which deserve to be remembered forever. .

[Shantanu Sharma @Shaanush]

@RapperPandit I have been reading upon Sanatan traditions off and on..and this was an eye opener in a very simple manner. Thanks for taking time to write and share. This is a bookmark till I get the hang of it. @RapperPandit

[Runtime @RuntimeBRT]

🚨 Bengaluru-based @Airbound_Aero has conducted 700 flights for Narayana Health since January 2026 with a zero failure rate.

[Shantanu Sharma @Shaanush]

@RajeevRC_X Aptly named. 🇮🇳

On behalf of countless proud Indian Air Warriors and families, heartfelt gratitude for preserving this legacy and spirit. 🙏✈️

[Dr Poornima 🇮🇳 @PoornimaNimo]

They mocked her, saying she only knew how to sing bhajans.
They ridiculed her, claiming that as a novice in politics she would win just once because of her local popularity.
They questioned her patriotism, her cultural values, and even her criticism of vulgarity and exhibitionism in Bollywood.
She quietly endured the insults and continued working for the downtrodden and impoverished people of her constituency, raising important issues fearlessly in Parliament, even before her own government.
Here, she helped a poor, differently abled girl receive the tricycle that had been sanctioned by the government but was being withheld by an official.
When life gives you a choice, be a Maithili Thakur, not a Seher Sheikh.

[Shantanu Sharma @Shaanush]

@cryptochutney 🤣🤣 Funny take on Expecto Patronum!!

[Parimal @Fintech03]

Let me add only a few facts here that might be uncomfortable for some:

1. Engineers India Ltd (EIL) & ISPRL (Indian Strategic Petroleum Reserve Ltd) are currently executing a project to store 5.2 million tonnes of crude oil in Salt Caverns in Bikaner, Rajasthan. This will be the 1st salt cavern reserve in the Global South, moving India closer to the 90 day buffer required to join the IEA as a full member.

2. India has set a target for 2,000 km of intercity QKD links. The Delhi-Mumbai route might be the primary backbone for this mission cos the Expressway’s fiber is greenfield (new & high-quality), making it easier to multiplex quantum & classical signals.

3. Two massive next-gen subsea cables: India-Asia-Xpress (IAX) & India-Europe-Xpress (IEX) became fully operational in late 2025. These make India the primary transit hub for data moving from Singapore to Europe. Cos of this, Mumbai now handles 53% of India's total data center capacity, rivaling hubs like Frankfurt/London.

4. Agnikul Cosmos (Chennai) has developed the world’s 1st single piece 3D-printed rocket engine (Agnilet). India can now print a rocket engine in less than 72 hrs.

5. SHANTI Act 2025 officially opened the doors for Private Sector participation in nuclear research, specifically focusing on the Advanced Heavy Water Reactor (AHWR). This reactor is the only 1 in the world designed specifically to use Thorium (of which India has the world’s largest reserves). India is aiming for a 100 GW nuclear capacity by 2047, effectively becoming Energy Independent for the next 500 yrs.

6. The Micron ATMP plant in Sanand, Gujarat, which broke ground in 2023, has officially moved from testing to commercial shipment this month. This is the 1st time in history an Indian-made semiconductor has entered the global commercial supply chain for mainstream electronics.

[Ajay Ahlawat @Ahlawat2012]

Very few Air Chiefs around the world fly regularly.
Fewer still fly solo in a fighter.

ACM APS maintains solo currency for five different types.

Boss loves to fly 🙂

[Shantanu Sharma @Shaanush]

https://t.co/kmbf6nwDQ8

[Shantanu Sharma @Shaanush]

https://t.co/4iWeQGxasn

[Shantanu Sharma @Shaanush]

Most #startups run marketing like a calendar.

- Monday: blog.
- Wednesday: feature announcement.
- Friday: community update.

Next week, repeat.

But markets don’t behave like calendars. They react to signals.

- A competitor launches.
- A narrative shifts.
- Your product gains traction.

If your #marketing plan doesn’t adapt, relevance starts leaking.

In my latest piece attached below, I explore a simple idea: IF–ELSE Marketing — treating marketing decisions like conditional logic responding to market signals.

Something like how a coder would think.

#marketing #startups #marcom #contentstrategy #narrativebuilding 👇👇

[Shantanu Sharma @Shaanush]

https://t.co/4iWeQGxasn