Shane Catchpole @shanecatch - Twitter Profile

17 days ago

If I was forced to make $100K/month with ecom in 30 days starting from zero, here's exactly what I would do in 20 steps: Days 1-3: Pick the right category and build the foundation Find a category where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent Validate the market size before touching anything — minimum $500M+ addressable market Find a white label manufacturer — target 80% gross margins before spending $1 on marketing Build a 100% subscription offer — no one time purchases ever Price at premium from day one — $10 signals $10 quality. Never apologize for your price. Days 4-7: Build the product and brand Design packaging that makes customers want to display it proudly — your packaging is your #1 silent salesperson Build a simple DTC website — no Amazon, no retail, own the customer relationship completely Offer 50% off month one — this is the highest converting offer structure I have ever tested across two 9-figure businesses Write 5 core educational pieces about what is wrong with your category — education builds trust faster than any ad Days 8-15: Launch influencer machine Find 25 micro influencers in your category — mommy bloggers if kids, health creators if wellness Pay flat fees — expect only 10% to convert, kill the other 90% fast Give them guardrails on what they can and cannot claim — then let them speak in their own voice Track every post — views, clicks, sales, hold rate. The market is voting every day. Your job is to listen. Whitelist the 2-3 winners immediately as paid ads from their handle — this is where the real leverage lives Days 16-30: Scale what is working Take winning influencer creative and run it as paid ads — 20-40% of budget behind whitelisted content Text every new subscriber personally within 24 hours — not a bot, a real human Let customers customize their order — it raises costs slightly but creates a moat billion dollar companies cannot replicate Survey every customer who churns — their reason is your next product improvement Pour everything behind the 1-2 channels converting — kill everything else immediately The conservative math: 25 influencers × 10% conversion rate = 2-3 winners 2-3 winners whitelisted as paid ads = dramatically lower CAC Lower CAC + 80% gross margins = profitable from month one Profitable from month one = no VC needed, ever $30/month subscription × 3,000 subscribers = $90,000 MRR At 200 new subscribers per day = $100K MRR in under 30 days That is the floor. One viral post can add 500 subscribers in 24 hours alone. I did this with $0 venture capital. $103M annual revenue. $260M exit. The playbook works. Comment "ECOM" and I'll send you the full breakdown. **must be following + retweet to receive. Every Wednesday at 3:30PM EST I host a free 30 minute open call where anyone can ask me anything about ecom, business, or building from scratch. Link to register: https://t.co/sExcRo2qzY Or interested in working with me 1-1 ? Here's the link to apply: https://t.co/h9RYPMtama Let me know if you need anything else :)

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Shane Catchpole

@Shanecatch

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