Shannon-Jack Knowles

E-commerce brand builder

[Shannon-Jack Knowles @shannonjknowes]

I’m so ready for the new creator rewards program. I didn’t even know you could get paid off X. Lock in

[Shannon-Jack Knowles @shannonjknowes]

One day the closest person will stop loving you but that £50 note will still be £50. Lock in

[Shannon-Jack Knowles @shannonjknowes]

Even your own shadow will leave you in the dark times. Lock in and focus

[Shannon-Jack Knowles @shannonjknowes]

@RyanMitch_Dev 🔥 I agree with you

[Shannon-Jack Knowles @shannonjknowes]

What’s one skill every e-commerce founder should have?

[Shannon-Jack Knowles @shannonjknowes]

I think you should build as much without AI to start with. At least understand the tasks you’re giving AI to do rather than relying on Claude or ChatGPT to do all the thinking for you. Sometimes the answers they give you is so wrong and you won’t know if you don’t have any human intelligence.

[Shannon-Jack Knowles @shannonjknowes]

100 percent I agree with this. I think I’ve been overthinking brand design too much.

[John Willson @J_wiil7]

@shannonjknowes If you're doing it yourself, don't overcomplicate it. Get the product and store live first. You can always improve the branding and packaging as you grow.

[Shannon-Jack Knowles @shannonjknowes]

On God

[Dear Son. @DearS_o_n]

Bro... Everything you lost is coming back. Multiplied.

[Shannon-Jack Knowles @shannonjknowes]

Networking will change your life

[Shannon-Jack Knowles @shannonjknowes]

I think there’s some dope brand designers in Asia

[Shannon-Jack Knowles @shannonjknowes]

Your product can go viral on a random Thursday

[Shannon-Jack Knowles @shannonjknowes]

@simonsquibb To start a floral brand your wife would remember if someone asked her where did she receive those flowers from a year down the line. Let’s cook @simonsquibb I’m so ready

[Shannon-Jack Knowles @shannonjknowes]

If I see a designer spamming everyone on twitter proposing that they can work it doesn’t make me want to reply or work with them.

[Shannon-Jack Knowles @shannonjknowes]

E-Com daily tip👇

You don’t find a winning product, you create one.

[Shannon-Jack Knowles @shannonjknowes]

I think brand design has to be the hardest process with e-commerce

[Shannon-Jack Knowles @shannonjknowes]

Brand design hack

Pinterest - find inspiration and save pictures into a folder

Midjourney - import these picture for style reference with prompts and generate designs till you’re happy.

Photoshop - select elements from designs generated and build out a rough design you’re happy with

Illustrator - import into here and vector to make adjustments to finalise design.

Is this a good or bad process? I’m just thinking off the top of my head

[Shannon-Jack Knowles @shannonjknowes]

Day two of starting my e-commerce business

Ive worked on my brand strategy and done market analysis. I’ve made sure to look at data to validate there’s a demand for my product. We make this judgements based off data not emotions and bias.

Now brand design and website build.

Which one should I start first?

[Shannon-Jack Knowles @shannonjknowes]

I’ve went with brand design. Colour pallet, typography, basic logo. I’m stuck at packaging design. I understand what good branding looks like however I’m no good at drawing.

[Shannon-Jack Knowles @shannonjknowes]

@kureteiyu @SayahLeSEL 😭😭😭😭😭

[Shannon-Jack Knowles @shannonjknowes]

@RyanMitch_Dev Do you have a portfolio?

[Shannon-Jack Knowles @shannonjknowes]

Day one of starting my e-commerce business

I need to design packaging and a shopify store front

Any help would be appreciated and no I don’t want to hire anyone