Increasing 30,000 season tickets by ~ยฃ50 nets the club an additional ยฃ1.5m
The excuse used is to โsupport ongoing investment in the playing squadโ
Achieving UCL and winning Europa will earn villa ~ยฃ85m
Harvey Elliottโs wages for the duration of his loan cost ~ยฃ3.4m
Jadon Sanchoโs wages for the duration of his loan cost ~ยฃ7.2m
Abraham and Alysson signings cost ยฃ30m+ in fees alone only to barely play
Aston Villa spent ยฃ38.4m on agent fees between Feb 2025 and Feb 2026
Price hikes exist to help the commercial teams achieve arbitrary year-on-year internal target increases rather than having any material impact on โsupporting ongoing investment in the playing squadโ.
If it had a meaningful impact - why is our manager dealing with the same core of a squad he took over 4 years ago despite hikes every year?
You donโt NEED to increase ticket prices. You WANT to.
Stop meaninglessly punishing match-going fans and get your act together commercially. And stop lying to us about why.
Pocket pinching loyal fans WILL NOT help Aston Villa compete.
#AVFC
When Villa came to us a few years back, they had just secured UCL for the first time in 40 years. lost 5-0 and had a party. Some of the best away support Iโve seen.
Arsenal fans yesterday were woeful. Some of worst Iโve ever seen in the circumstances.