Terry M. Isner

Jaffe Owner/CEO, Marketing & Branding - Brains behind several high-profile award winning mar-com and PR campaigns. Artist/painter.

[Terry M. Isner @sharingtmi]

Prospective clients are learning about you long before you have a chance to directly engage with them. They are actively searching for information about your firm’s services, values, and culture.

What are they finding?

#LegalMarketing #LawFirmMarketing #LawFirms #SharingTMI

[Jaffe @JaffePR]

How does collaboration factor into your law firm's business model and management process, and what should be considered when developing your 2023 strategic plan?

https://t.co/EFJKGTn9GF

#lawfirmmanagement #collaboration #strategicplanning

[Jaffe @JaffePR]

Why RFPs support business development ... without active networking.
https://t.co/tUhNmUej04

[Terry M. Isner @sharingtmi]

Management HR and marketing must establish expectations of and manage the philosophy of compassion as a business model for success, from recruitment through every collaboration and interaction. The goal is to align your core values and culture to be relevant.

#SharingTMI

[Terry M. Isner @sharingtmi]

The most effective and efficient strategies for professional services marketing should include a complementary suite of activities that aren’t siloed but work together to support the end goal of developing, retaining and growing business.

#LawFirms #LegalMarketing #SharingTMI

[Terry M. Isner @sharingtmi]

Your brand is more than just your logo, colors, and website font. It is the emotional connection you establish with your clients, staff, and of course, with those whom you are targeting as your future clients and employees.

#LegalMarketing #LawFirmMarketing #SharingTMI

[Terry M. Isner @sharingtmi]

Management HR and marketing need to begin establishing expectations of, and managing the philosophy of compassion as a business model for success, from recruitment through every collaboration and interaction you have from that day forth.

#WorkplaceCulture #SharingTMI

[Jaffe @JaffePR]

.@Melanie_Trudeau explains the benefits of #contentsyndication in a #contentmarketing program. Learn more about the top platforms for law firms.

https://t.co/a6HbVkk9ME

#contentmarketing #legalmarketing #contentsyndication #contentcuration

[Terry M. Isner @sharingtmi]

If I come to the office as partially me, you are only getting part of me and my work product, innovation, and collaboration. Imagine if we evolved and invited everyone to bring their whole selves to work. All of a sudden, people work together better and work harder.

#SharingTMI

[Jaffe @JaffePR]

It's been 12 years since Jennifer Faivre joined Jaffe and became our go-to source for project management, CRM systems, email marketing and so much more.
Congrats on your Jaffe anniversary, Jen!

https://t.co/3BfIbjH5HL

#workanniversary #legalmarketing #professionalwomen

[Terry M. Isner @sharingtmi]

Law firm leaders must find ways to engage consistently and authentically with lawyers, staff, clients, and recruits from all backgrounds to be successful in retention, recruiting, relationship development, and revenue generation.

#LawFirms #WorkplaceCulture #SharingTMI

[Jaffe @JaffePR]

5 ideas for pitching content to media during the holidays via @carlosarcos5.
https://t.co/udUM89KqKn

[Terry M. Isner @sharingtmi]

I am having a blast at the Legal Marketing Association Mid-Atlantic Regional Conference! It has been great connecting with so many friends and colleagues including Holly Harper, Megan Hill, and Robert Algeri.

#LawFirms #WorkplaceCulture #EmpatheticLeadership #SharingTMI

[Terry M. Isner @sharingtmi]

When was the last time you took a good look at your digital law firm lobby? Your online presence will often be the first impression prospective clients have of your firm, so make sure you like what they see.

#LegalMarketing #LawFirmMarketing #LawFirms #SharingTMI

[Jaffe @JaffePR]

Find out how to conduct a #brandaudit for your #lawfirm following these 5 steps. #branding
https://t.co/DAVdyEBVLP

[Terry M. Isner @sharingtmi]

The Ted Lasso series exemplifies how we should live our values. When you are your authentic self, being empathetic and believing in humanity and your team, you live life as an example and lead your team to success.

https://t.co/3Rg7U1rA9p

#EmpatheticLeadership #SharingTMI

[Terry M. Isner @sharingtmi]

The key to a healthy bottom line is a healthy culture that allows everyone to be themselves since clients will love the firm when the staff love it first.

Culture speaks to your firm’s purpose and direction.

#CompanyCulture #LawFirms #WorkplaceCulture #SharingTMI

[Terry M. Isner @sharingtmi]

As a law firm leader, ask yourself the question, “what has changed that I need to adapt to in order to stay relevant?” Do not be afraid of this question. Ignoring the question does not make the need to adapt go away.

#CompanyCulture #LawFirms #WorkplaceCulture

[Jaffe @JaffePR]

Shout out to Steph Maher on her first Jaffe anniversary! Steph always brings an elevated level of creativity to our teams and a fresh perspective to #legalmarketing.

We appreciate her insights, her candor and her style. Cheers to many more, Steph!

https://t.co/PuUBzUYRqG

[Terry M. Isner @sharingtmi]

Regardless of where your people work, make sure you as the leader are accessible as this will have a tremendous impact on the health of your firm.

#CompanyCulture #LawFirms #WorkplaceCulture #SharingTMI