What is very different right now is where every member of the crisis management team is out of the office and in a different location - even the team leader.
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At the very time this trust is under pressure - when consumer complaints and negative comments are starting to circulate on social media, companies resort to one-way announcements.
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Are you putting the reputation of your business and brands in the hands of the media and hoping for the best?
Read the full article: Trusting the media with your reputation in a crisis?
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Well before coronavirus, most crisis management plans included arrangements for members of the crisis management team to call in to a meeting or take part in a video conference if they werenβt in the office.
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We help food and consumer goods companies prevent a social media crisis and keep more customers through real-time crisis simulations without the PR fluff.
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The team leader of each of the work streams can be drawn back into the broader crisis management team meeting regularly to provide and receive updates.
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Bringing together a small team to conduct an initial assessment, and make the decision to call together the crisis management team will ensure this critical first stage of a crisis is managed well.
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