ES

[ES @shaweli]

@jiro_0026 Fishing for bass in Alabama

[ES @shaweli]

@jiro_0026 It’s turkey season in Alabama.

[ES @shaweli]

@elonmusk Back at you

[ES @shaweli]

The latest genius idea is to charge people to park in Balboa Park. Let’s ruin all the things.

━━━━━━━━━━━━━━━━━━━━━━━━━━
🚗 PAID PARKING
THE REAL MATH
━━━━━━━━━━━━━━━━━━━━━━━━━━

(READ THIS BEFORE
BELIEVING THE TALKING POINT)

━━━━━━━━━━━━━━━━━━━━━━━━━━

START HERE:

~ 400,000 CARS
VISIT THE PARK / YEAR

PARKING FEE = $10

━━━━━━━━━━━━━━━━━━━━━━━━━━

WHAT THEY SAY:

400,000 × $10
= $4,000,000

“PARKING MAKES MONEY”

━━━━━━━━━━━━━━━━━━━━━━━━━━

WHAT ACTUALLY HAPPENS:

LESS PEOPLE COME.

EVEN A 15% DROP =

400,000 CARS
- 60,000 CARS
= 340,000 CARS

━━━━━━━━━━━━━━━━━━━━━━━━━━

THOSE 60,000 CARS
NEVER PAID.

60,000 × $10
= $600,000 LOST
(CIRCLE THIS)

━━━━━━━━━━━━━━━━━━━━━━━━━━

FEWER CARS =
FEWER PEOPLE INSIDE

MUSEUMS
CAFES
GIFT SHOPS

120,000 FEWER VISITORS
× $18 AVERAGE SPEND

= $2,160,000 LOST
(DOUBLE UNDERLINE)

━━━━━━━━━━━━━━━━━━━━━━━━━━

PARKING ISN’T FREE:

ENFORCEMENT
PAYMENT SYSTEMS
CARD FEES
STAFF

≈ $955,000

━━━━━━━━━━━━━━━━━━━━━━━━━━

ADD IT UP:

$3,400,000 PARKING IN
- 600,000 LOST CARS
- 2,160,000 LOST SPENDING
- 955,000 NEW COSTS
-------------------------
= -$320,000

THIS POLICY
LOSES MONEY

━━━━━━━━━━━━━━━━━━━━━━━━━━

BOTTOM LINE:

CHARGING FOR PARKING
DOESN’T JUST
COLLECT MONEY

IT CHANGES BEHAVIOR

ANY MATH THAT
IGNORES THE PEOPLE
WHO STOP COMING
IS BROKEN

━━━━━━━━━━━━━━━━━━━━━━━━━━

ONE QUESTION:

“DID THEY COUNT
THE VISITORS
WHO NEVER SHOWED UP?”

[ES @shaweli]

@JebraFaushay @PatUnleashed

[ES @shaweli]

@abbymariiie Where are the women?

[ES @shaweli]

@catshealdeprsn Jelli would love to be your model.

[ES @shaweli]

@catshealdeprsn Hanging around the water cooler.

[ES @shaweli]

@TheShawnHendrix Sweet baby goat’s better than “comedians”.

[ES @shaweli]

@WallStreetMav @spencerpratt

[ES @shaweli]

@Jbanklestankle1 @gordonkeith

[ES @shaweli]

@MilaLovesJoe Zack's Finest Deli & Grocery
[phone]
This is the place 💕
https://t.co/biuS75sAXx

[ES @shaweli]

@Tinap66Payne @malphesius @Changeling_1 So lovely and she was also very fortunate to have you as her daughter. 💕

[ES @shaweli]

@WholesomeMeme Watching the Super Bowl.

[ES @shaweli]

@ianmiles

[ES @shaweli]

@libsoftiktok

[ES @shaweli]

@Catshealdeprsn This is Jelli. He hitchhiked on a horse trailer across Texas from no one knows where.

[ES @shaweli]

@Super70sSports You call that the “hi-fi”. It’s from the 60’s in my memory.

[ES @shaweli]

@WallStreetApes It’s dippin’ dots.

[ES @shaweli]

@ThrillaRilla369 @gordonkeith