Shawn Persons

Marketing Director | Growth Strategy & Brand Development | Analytical Problem-Solver & Team Leader | 4x HubSpot Champion User

[Shawn Persons @shawn_persons]

Customer feedback is more than just data; it's a roadmap for innovation. When we listen and act thoughtfully, we build stronger relationships and drive growth.

#CustomerFeedback #Innovation #BusinessGrowth

[Shawn Persons @shawn_persons]

Customer feedback isn't just about making small tweaks; it’s about shaping your strategy. Turning feedback into action not only improves your product but also builds stronger customer relationships.

#CustomerExperience #Strategy #Marketing

[Shawn Persons @shawn_persons]

It is easy to get caught up in the mass production of content. A misbelief that enough quantity can overcome quality is alluring, especially as standalone marketing output. This helps no one.

https://t.co/GVgmwF8GVg

#contentcreation #qualitycontent #artandscience #writingskills

[Shawn Persons @shawn_persons]

How can you do to give your digital transformation the best chance of succeeding? @carlarudder shares expert advice here but the most important may be to look closely at your company culture first.

https://t.co/C8moUeAvFk

#DigitalTransformation #ChangeManagement #Technology

[Shawn Persons @shawn_persons]

Your 2024 goals are likely set. But is your tech stack aligned with those goals?

Alignment in your tech stack means the tools contribute to your business goals and objectives, not distract, obscure, or stand in the way of you achieving them.

#TechStack #DigitalInfrastructure

[Shawn Persons @shawn_persons]

Economic pressures often push organizations to respond in one of three ways:

• Make cuts
• Impulsively purchase
• Strategically invest

While understandable, two have inherent risks.
Instead pause, plan, prepare, then proceed.

#TechnologySolutions #TechStack #Economy #B2B

[Shawn Persons @shawn_persons]

Technology has the ability to dramatically improve performance and reach. But only if it also adds value, removes barriers that limit adaptability, and aids business growth.

https://t.co/Sopj1ilR6w

#DigitalTransformation #TechStack #DigitalTechnology

[Shawn Persons @shawn_persons]

The features, utilization, and value of your #technology tools don't always align, making #TechStack decisions much more challenging. @martechismktg explains how to overcome the trend of underutilization to harness your tech's true power.

https://t.co/wOJPCcHO9T

[Shawn Persons @shawn_persons]

The traditional thinking about #CustomerAcquisition is the funnel: leads go in the top, customers come out the bottom. But what happens to customers once after the initial purchase?

See how leveraging post-purchase activity drives #CustomerRetention.
https://t.co/OoEgz2wUbj

[Shawn Persons @shawn_persons]

When utilized to its fullest, digital platforms can give your team the ability to do more with real-time data and customizable insights.

How? Automation.

See how here ⤵️
https://t.co/9e5EFn60ZC

#SalesAutomation #MarketingAutomation #Technology

[Shawn Persons @shawn_persons]

Studies show that buyers are about 90% of their way through the sales cycle before they even contact a sales rep. Check out these tips to optimize your website to be your best salesperson!

https://t.co/5PqHTvKrL3

#WebsiteDesign #BestPractices

[Shawn Persons @shawn_persons]

The terms ERP and CRM might seem interchangeable. However, both systems serve a different purpose, and both are needed for success.

https://t.co/YqFktvTb5g

#ERPsystems #CRMsoftware #Integrations

[Shawn Persons @shawn_persons]

More than adjusting steps or even unifying communication, change in process needs to drive rethinking about how it can aid business growth.

#ChangeManagement #TechStack #ManoByteTips

[Shawn Persons @shawn_persons]

Lots of new updates to HubSpot were added this past month. Watch this video for the highlights.

https://t.co/iszrLE0Zo1

#HubSpot #HubSpotTipsAndTricks #SalesHub #MarketingHub

[Shawn Persons @shawn_persons]

Software on its own is not a silver bullet. The actual value is the change in how your organization operates enabled by the software. Value happens after the software #implementation and you change how you do things. @Entrepreneur

https://t.co/ysFzhlC9zn

#TechStack

[Shawn Persons @shawn_persons]

Consolidation alone doesn’t solve all our #TechStack challenges. We are still going to have many apps. But we need them to work together.
The more powerful — and adaptable — pattern that has emerged for this is #Aggregation. @chiefmartec

https://t.co/2teNXOqVap

[Shawn Persons @shawn_persons]

Whether you're looking to streamline your business processes, improve customer experiences, or foster innovation, APIs are the versatile tools that can make it happen. See how the HubSpot API can support your business.

https://t.co/ypRb1TbdMI

#API #Integration #Innovation

[Shawn Persons @shawn_persons]

When the technology you are selecting for your business matters. Your implementation process (and partner) matters too.

https://t.co/OIZiWj7n79

#Implementations #TechnologyAgency #CRMSoftware

[Shawn Persons @shawn_persons]

HubSpot is known for its user-friendliness, but partnering with an implementation expert offers more. Get expert guidance, efficient training, and ongoing support, ensuring you don't just use HubSpot, you master it!

#HubSpotPartner #ManoByte #ImplementationExperts