Marvellous I.

LinkedIn ghostwriter for b2b founders. I turn buyer research and founder insight into content that supports your business goals.

[Marvellous I. @she_ghostwrites]

Imagine reading a LinkedIn post and thinking, “Wait. This is exactly what I’m dealing with.”

That’s what happens when content speaks to a specific problem your ideal buyer is already experiencing.

Not a broad topic like “improving business operations” or “growing your company,” but a concrete situation that makes someone recognize their own problem in your words.

That’s why I research the conversations your target buyers are already having before deciding what to write about.

I look at the problems they describe, the questions they ask, and the situations they keep discussing. Then I use that research to identify content angles that speak directly to those experiences.

The goal is for the right person to recognize their situation in your content and see how your expertise relates to it.

Want LinkedIn content built around your buyers, your expertise, and your business goals? Here’s how I can help: https://t.co/X1geFomuPc

[Marvellous I. @she_ghostwrites]

It's Friday, and you have no idea what to post on LinkedIn next week.

Each week starts with the same two gaps: what your buyers are talking about, and what you have to say about it.

For a B2B AI startup I work with, I fill both gaps every week:

1I pick a conversation or problem your buyers are already talking about, using buyer research.

2I plan three connected posts around it.

3I prepare questions to draw out your experiences, opinions, decisions, and examples.

4We do one weekly call, and I gather the material for the posts from it.

5I write the three posts and send them for your approval before Monday each week.

6I revise based on your feedback and deliver the final posts for scheduling on your content calendar.

7I review performance to choose the next week's conversation.

Your time goes into one weekly call and your feedback on three drafts. The conversations your buyers are having give the direction, and your experience gives the substance.

The 3 to 5 content opportunities I'll send you for free come from the same buyer research as step 1. They're based on your buyers' questions, the problems they're trying to solve, and what they need to understand before buying.

To get them, DM me CONTENT with:
1Your website
2What you sell
3Who you sell to
4Anything else that helps me understand your business

You get the list first. If you want the weekly posts after that, we'll plan your first week together.

[Marvellous I. @she_ghostwrites]

@skedcast Right on🎯 never ever start with a blank page

[Marvellous I. @she_ghostwrites]

It's Friday, and you have no idea what to post on LinkedIn next week.

Each week starts with the same two gaps: what your buyers are talking about, and what you have to say about it.

For a B2B AI startup I work with, I fill both gaps every week:

1I pick a conversation or problem your buyers are already talking about, using buyer research.

2I plan three connected posts around it.

3I prepare questions to draw out your experiences, opinions, decisions, and examples.

4We do one weekly call, and I gather the material for the posts from it.

5I write the three posts and send them for your approval before Monday each week.

6I revise based on your feedback and deliver the final posts for scheduling on your content calendar.

7I review performance to choose the next week's conversation.

Your time goes into one weekly call and your feedback on three drafts. The conversations your buyers are having give the direction, and your experience gives the substance.

The 3 to 5 content opportunities I'll send you for free come from the same buyer research as step 1. They're based on your buyers' questions, the problems they're trying to solve, and what they need to understand before buying.

To get them, DM me CONTENT with:
1Your website
2What you sell
3Who you sell to
4Anything else that helps me understand your business

You get the list first. If you want the weekly posts after that, we'll plan your first week together.

[Marvellous I. @she_ghostwrites]

“Why pay someone to write LinkedIn posts when I can use AI?”

Because generating posts is one part of the job.

I research your buyers, understand your offer, extract your expertise, and decide what each post needs to accomplish.

Then I turn those findings into content and test different approaches.

You’re paying for the thinking behind the posts, not just the writing.

Want to see what LinkedIn content opportunities your business could be missing?

DM me CONTENT with your website, what you sell, who you sell to, and any other relevant information about your business.

I’ll research your target buyers and share 3–5 content opportunities with you for FREE, based on their questions, the problems they’re trying to solve, and what they need to understand before buying.

[Marvellous I. @she_ghostwrites]

Your AI product has 30 features.

Your content shouldn't be a list of them.

Here's what I do instead:

1.Get a video walkthrough of every feature
2.Find what people are already complaining about, in their own words
3.Match the feature to the problem
4.Write about the problem first, and let the feature show up as the answer

Same feature. Different starting point.

[Marvellous I. @she_ghostwrites]

When marketing a B2B AI product with multiple features, how do you turn those features into content that speaks to the problems your audience actually has?

I’m working with a B2B AI startup, and we’re developing a content series around its product features.

I asked the client to send me video walkthroughs of every feature and how it works.

Here’s the thinking behind the strategy.

For every feature, I look for the intersection between two things:

The problems the target audience is already discussing, in their own words.

And

The specific problem that feature solves.

Take team collaboration, for example.

The product allows teams to review content, make edits, and manage approvals.

Instead of making content around those features, I look at the conversations people are having about collaborating on marketing content, reviewing drafts, and getting approvals.

Then I connect those problems to the specific part of the product that addresses them.

That’s the approach guiding this content series: start with the audience’s problem, find where the product meets that problem, and build the content around that intersection.

The goal is to make every feature relevant to a problem the audience wants to solve.

[Marvellous I. @she_ghostwrites]

@carlosgil83 Yes!🎯

[Marvellous I. @she_ghostwrites]

When marketing a B2B AI product with multiple features, how do you turn those features into content that speaks to the problems your audience actually has?

I’m working with a B2B AI startup, and we’re developing a content series around its product features.

I asked the client to send me video walkthroughs of every feature and how it works.

Here’s the thinking behind the strategy.

For every feature, I look for the intersection between two things:

The problems the target audience is already discussing, in their own words.

And

The specific problem that feature solves.

Take team collaboration, for example.

The product allows teams to review content, make edits, and manage approvals.

Instead of making content around those features, I look at the conversations people are having about collaborating on marketing content, reviewing drafts, and getting approvals.

Then I connect those problems to the specific part of the product that addresses them.

That’s the approach guiding this content series: start with the audience’s problem, find where the product meets that problem, and build the content around that intersection.

The goal is to make every feature relevant to a problem the audience wants to solve.

[Marvellous I. @she_ghostwrites]

You post your take on the latest trend in your industry and get plenty of engagement from people in your field. But that engagement alone doesn’t tell you whether your buyers are reading it or finding it relevant.

Your buyers have specific problems to solve, questions to answer, and decisions to make. They want to know how a topic affects their business and what they can do about it. A post about AI transforming an industry covers a broad trend. A post on how one AI implementation changes a buyer’s costs, quality control, or day-to-day operations speaks to a decision they are facing.

You may not know which questions your buyers are asking. You don’t have to. I research the problems they discuss, the questions they ask, and the situations they run into. Then I connect what I find to your expertise and offer.

I’ll research your target buyers and send you 3–5 content opportunities for free, based on their questions, the problems they’re trying to solve, and what they need to understand before buying.

DM me CONTENT with:

Your website
What you sell
Who you sell to
Anything else that helps, such as what you want LinkedIn to do for your business.

[Marvellous I. @she_ghostwrites]

“I can write my own LinkedIn posts. What exactly would I be paying you to do?”

Writing a post is one part of the process.

Deciding what to write about, why it matters to your buyers, and how it supports your business goals takes research and strategy.

I research your target buyers to identify the problems they discuss, the questions they ask, and the objections they raise before buying.

I use those findings, your offer, and your business goals to develop a content strategy around the buyer problems and questions worth addressing.

Then I work with you to draw out the expertise and experiences that make your perspective valuable to those conversations. I turn that into LinkedIn content, test different approaches, and use what I learn to inform future posts.

Doing all of this yourself means making time for research, deciding which buyer problems and questions are worth addressing in your content, developing your strategy, writing the posts, and evaluating what to adjust.

When you hire me, I manage that process for you.

You bring the business knowledge; I bring the buyer research, content strategy, and execution.

Want to see what LinkedIn content opportunities your business could be missing?

I’ll research your target buyers and share 3–5 content opportunities with you for FREE, based on their questions, the problems they’re trying to solve, and what they need to understand before buying.

DM me CONTENT with your website, what you sell, who you sell to, and any other relevant information about your business.

[Marvellous I. @she_ghostwrites]

“I can write my own LinkedIn posts. What exactly would I be paying you to do?”

Writing a post is one part of the process.

Deciding what to write about, why it matters to your buyers, and how it supports your business goals takes research and strategy.

I research your target buyers to identify the problems they discuss, the questions they ask, and the objections they raise before buying.

I use those findings, your offer, and your business goals to develop a content strategy around the buyer problems and questions worth addressing.

Then I work with you to draw out the expertise and experiences that make your perspective valuable to those conversations. I turn that into LinkedIn content, test different approaches, and use what I learn to inform future posts.

Doing all of this yourself means making time for research, deciding which buyer problems and questions are worth addressing in your content, developing your strategy, writing the posts, and evaluating what to adjust.

When you hire me, I manage that process for you.

You bring the business knowledge; I bring the buyer research, content strategy, and execution.

Want to see what LinkedIn content opportunities your business could be missing?

I’ll research your target buyers and share 3–5 content opportunities with you for FREE, based on their questions, the problems they’re trying to solve, and what they need to understand before buying.

DM me CONTENT with your website, what you sell, who you sell to, and any other relevant information about your business.

[Marvellous I. @she_ghostwrites]

Your buyers might be struggling with a problem you can solve, using words you’d never think to put in a LinkedIn post.

I recently researched content opportunities for a mortgage lending business. I found specific concerns the business could address through its content.

Finding opportunities like this requires more than brainstorming post ideas. I research what your target buyers are asking, worrying about, and trying to figure out, then connect those concerns to your offer.

Want to see what this could look like for your business?

DM me CONTENT with your website, what you sell, who you sell to, and what you want your LinkedIn presence to achieve.

I’ll research your target buyers and send you 3–5 content opportunities for free.

[Marvellous I. @she_ghostwrites]

Imagine reading a LinkedIn post and thinking, “Wait. This is exactly what I’m dealing with.”

That’s what happens when content speaks to a specific problem your ideal buyer is already experiencing.

Not a broad topic like “improving business operations” or “growing your company,” but a concrete situation that makes someone recognize their own problem in your words.

That’s why I research the conversations your target buyers are already having before deciding what to write about.

I look at the problems they describe, the questions they ask, and the situations they keep discussing. Then I use that research to identify content angles that speak directly to those experiences.

The goal is for the right person to recognize their situation in your content and see how your expertise relates to it.

Want LinkedIn content built around your buyers, your expertise, and your business goals? Here’s how I can help: https://t.co/X1geFomuPc

[Marvellous I. @she_ghostwrites]

You’ve thought about hiring a LinkedIn ghostwriter and stopped at one question: how can someone else write about a business only you know?

They can’t, without you.

Your offer, your decisions, how you solve your clients’ problems, and what you’ve seen go wrong all come from you. I don’t guess at it or invent it.

What I add is the buyer side.

I research your target buyers to find the problems they discuss, the questions they ask, and the objections they raise before they buy.

When you know your business this well, it’s hard to see which parts your buyers still need explained. That gap is where content opportunities get missed.

Your buyers have questions and problems they want to solve. Research helps identify which of these your LinkedIn content could address.

Want to find out what those opportunities are for your business?

I’ll do the research for FREE and send you 3–5 content opportunities tailored to your offer, target buyers, and business goals.

DM me CONTENT with:

Your website
What you sell
Who you sell to
What you want your LinkedIn presence to achieve

I’ll research your buyers and identify content opportunities based on their questions, their problems, and what they need to understand before buying.

If you want to pursue any of the opportunities, I’ll ask you questions to draw out the experience and perspective you can bring to them.

[Marvellous I. @she_ghostwrites]

Your buyers might be struggling with a problem you can solve, using words you’d never think to put in a LinkedIn post.

I recently researched content opportunities for a mortgage lending business. I found specific concerns the business could address through its content.

Finding opportunities like this requires more than brainstorming post ideas. I research what your target buyers are asking, worrying about, and trying to figure out, then connect those concerns to your offer.

Want to see what this could look like for your business?

DM me CONTENT with your website, what you sell, who you sell to, and what you want your LinkedIn presence to achieve.

I’ll research your target buyers and send you 3–5 content opportunities for free.

[Marvellous I. @she_ghostwrites]

You’ve thought about hiring a LinkedIn ghostwriter and stopped at one question: how can someone else write about a business only you know?

They can’t, without you.

Your offer, your decisions, how you solve your clients’ problems, and what you’ve seen go wrong all come from you. I don’t guess at it or invent it.

What I add is the buyer side.

I research your target buyers to find the problems they discuss, the questions they ask, and the objections they raise before they buy.

When you know your business this well, it’s hard to see which parts your buyers still need explained. That gap is where content opportunities get missed.

Your buyers have questions and problems they want to solve. Research helps identify which of these your LinkedIn content could address.

Want to find out what those opportunities are for your business?

I’ll do the research for FREE and send you 3–5 content opportunities tailored to your offer, target buyers, and business goals.

DM me CONTENT with:

Your website
What you sell
Who you sell to
What you want your LinkedIn presence to achieve

I’ll research your buyers and identify content opportunities based on their questions, their problems, and what they need to understand before buying.

If you want to pursue any of the opportunities, I’ll ask you questions to draw out the experience and perspective you can bring to them.

[Marvellous I. @she_ghostwrites]

A topic is trending in your industry. You can jump on it for reach.

But how relevant is it to your target buyers?

You might be joining a conversation your competitors and everyone else in your industry are having. Do you know whether your buyers care about it?

That’s why I research buyers before deciding what to post about. I look at the conversations they’re having, how often they come up, and how much engagement they generate.

Want LinkedIn content built around your buyers, expertise, and business goals? Here’s how I can help: https://t.co/X1geFomuPc

[Marvellous I. @she_ghostwrites]

LinkedIn’s Anybody Alley is full of founders sharing the same industry takes with the confidence of someone who’s just had a groundbreaking thought.

AI will rot your brain. Stop using AI to write everything. Read a book. Think for yourself.

I’ve seen these takes so many times that I could probably recite them in my sleep.

And every time someone posts one, they deliver it like the rest of us have never heard it before.

Look, commenting on industry trends can get you reach. Some of that reach might even come from your ideal buyers.

But if you’re saying what a thousand other people are saying, what exactly are you giving potential buyers a reason to remember you for?

If you’re going to join a conversation about your industry, bring something to it. A perspective grounded in your experience. An observation others have missed. A connection to a problem your buyers are actually dealing with.

Don’t just repeat the conversation and mistake the reach for a distinctive point of view.

Otherwise, welcome to Anybody Alley, right in the heart of Generic City.

[Marvellous I. @she_ghostwrites]

There could be a gazillion founders in your industry, but nobody has your exact combination of experiences, stories, and perspective.

That’s what makes your content distinctive. How you think about your industry, how you approach problems, and what your experiences have taught you all shape your perspective.

Your potential buyers want to understand how you would approach the problems they’re dealing with, what informs your decisions, and how your expertise applies to their situation.

Your content gives them a way to evaluate your thinking and decide whether your approach fits what their business needs.