Joe Cottam

Building

[Joe Cottam @sheepishcoder]

You can attach other emails as context when talking to your AI Agent now in EmailShepherd

Just type '@' and select from the list

[Joe Cottam @sheepishcoder]

See the docs to get started: https://t.co/v0HenoXKwN

[Joe Cottam @sheepishcoder]

Shipped a new thing! The EDS SDK, now in beta.

The EDS SDK is a new way for devs to build their EmailShepherd Email Design Systems.

Optimised for use with coding agents like Claude Code and Codex, and comes packaged with an agent skill

[Joe Cottam @sheepishcoder]

@DaveMurphySF @dinasaur_404 @mattzcarey Me too please!

[Joe Cottam @sheepishcoder]

“In 56% of eval cases, the skill was never invoked. The agent had access to the documentation but didn't use it”

we’ve made them too much like humans

[Vercel @vercel]

We're experimenting with ways to keep AI agents in sync with the exact framework versions in your projects. Skills, 𝙲𝙻𝙰𝚄𝙳𝙴.𝚖𝚍, and more.

But one approach scored 100% on our Next.js evals:
https://t.co/8ACw9BgudB

[Joe Cottam @sheepishcoder]

Chat with your AI Agents, directly in the EmailShepherd editor ✨

Just describe what you need and the AI agent will take over. It will prompt you to preview and approve/reject its changes

[Joe Cottam @sheepishcoder]

A quick preview of AI Agents generating emails in EmailShepherd

The AI is powered by your own email design system, so everything stays on brand.
Personalization comes from your predefined tags.
Any images it selects are pulled from your own image library.

[EmailShepherd @emailshepherd]

🚀 New Integration: Salesforce Marketing Cloud + EmailShepherd

You can now export emails directly from EmailShepherd into your SFMC account!

Setup docs: https://t.co/eEXhHqyRHQ

[campaignpeek @campaignpeek]

🚨 Interactive email from McDonald's!

McDonald's leverages a playful Minecraft collaboration with animated GIFs and vibrant color blocks to create urgency around their limited-time Movie Meal. The email's enthusiastic tone and interactive design elements drive FOMO, while clear CTAs and collectible incentives encourage immediate engagement—perfect for tapping into pop culture trends. 🎮

View the full email + CampaignPeek analysis: https://t.co/rwJFfYjSm7

[Joe Cottam @sheepishcoder]

@TechEJay Great! I’ve put up a beta sign up page now btw (if you sign up this way you get 3 months free) https://t.co/X9kV8c9rqn. Let me know if you need help with anything

[Joe Cottam @sheepishcoder]

@KevinNaughtonJr email devs should make at least 1m

[Joe Cottam @sheepishcoder]

@AndreiHudovich Coding HTML emails is still harder than backend and frontend

Change my mind

[Joe Cottam @sheepishcoder]

@theo Email dev is harder than both

Change my mind

[Joe Cottam @sheepishcoder]

🚀 When exporting to an ESP connector from EmailShepherd you can now choose to overwrite a previously exported template (if there is one) instead of having to create a new template every time

[Joe Cottam @sheepishcoder]

@aqeedatemails Really like it. What tool are you using to build the templates?

[Joe Cottam @sheepishcoder]

@RyanEls4 Tabs or spaces tho

[Joe Cottam @sheepishcoder]

Another connector added - you can now export to Brevo from EmailShepherd!

[Joe Cottam @sheepishcoder]

@sunglassesface @ToolhouseAI what makes it different to an AI wrapper?

[Joe Cottam @sheepishcoder]

@pmitu @Starbucks What marketing has worked the best for you?