Sheila Averbuch

Children's author (FRIEND ME @Scholastic) and content strategist ENNclick. Mostly not here - find me on @sheilamaverbuch on Instagram and Twitter.

[Sheila Averbuch @sheilaenn]

Inspiring call by Federico Charosky of @QuorumCyber to #scotsecure attendees to reclaim the positivity of being infosec pros and crucially to collaborate with each other.

[Sheila Averbuch @sheilaenn]

Why is this teddy on the panel at #Scotsecure? To highlight insecure consumer IOT devices like these creepy teddies which were storing recorded voices in an unprotected MongoDB database

[Sheila Averbuch @sheilaenn]

@billatnapier making Alexa and Google Assistant argue with each other to great delight at #scotsecure

[Sheila Averbuch @sheilaenn]

I've watched @Darktrace for ages and they get stronger by the day: now worth $1.65bn. The things their tech detects are INCREDIBLE. They figure out what normal looks like for a network and unfailingly detect abnormality.

#ScotSecure #darktrace

[Sheila Averbuch @sheilaenn]

Oh, holy moly: @draliv says awareness can be raised best with education that's short and frequent, like an incredible video she showed about what personal information strangers can glean about you if you "check in with Facebook"

#scotsecure

[Sheila Averbuch @sheilaenn]

There are no borders with cybercrime or any organised crime, says Steven Wilson, Head Of European Cybercrime Centre at Europol

#ScotSecure

[Sheila Averbuch @sheilaenn]

Anyone else in rather a daze going through emails and trying to remember what all the open projects from December were? Happy new year anyway and may clarity come to you (and me both) soon.

[Sheila Averbuch @sheilaenn]

If I've written loads for you this year, you'll know what these are and why. Thanks for working with me in 2018! Watch the post for your fresh-baked package, coming soon.

#copywriting #cookies

[Sheila Averbuch @sheilaenn]

For your #messaging, there’s nothing like getting the perspective of your customers – ideally, the actual words they use to talk about you. If they won't go on the record, try an anonymous case study: https://t.co/Aqq9tO62NB

[Sheila Averbuch @sheilaenn]

It's #MyTwitterAnniversary! I have been on Twitter for 9 years (since 11 Aug 2009).
And you? https://t.co/2IpyHvGcXY

[Sheila Averbuch @sheilaenn]

I love Miles Duncan's analogy for #LinkedIn: it's like a gym and you need to know a few equipment pieces well (AND, connect to more people)

[Sheila Averbuch @sheilaenn]

Am enjoying this webinar - good focus on metrics that matter and how to link #PRstrategy and social. https://t.co/Twi5G2nUgl

[Sheila Averbuch @sheilaenn]

@redgoatcyber @digitfyi Rare indeed – it's so refreshing to see what @digitfyi does. Great speakers all round!

[Sheila Averbuch @sheilaenn]

I love that I've been at #scotsecure for an hour and heard two women speakers already. Good work, @digitfyi.

[Sheila Averbuch @sheilaenn]

@digitfyi Great, GREAT job keeping the tweets coming today. A super overview of the good nuggets from #scotsecure (AND a cunningly well-placed Batman GIF.)

[Sheila Averbuch @sheilaenn]

I'm becoming a fan of @Darktrace: uses unsupervised machine learning for cyberdefense, like this compromised biometric scanner it detected

#scotsecure

[Sheila Averbuch @sheilaenn]

Tyler Oliver of @Tanium describes a large org who finally spotted data flowing to a site in New Mexico: a datacentre it hadn't realized it owned.

#scotsecure

[Sheila Averbuch @sheilaenn]

Great! https://t.co/nF1Awzb3Ql

[DIGIT @digitfyi]

@sheilaenn @redgoatcyber Thank you. It’s important. We aim to be as gender diverse as we can at our events.

[Sheila Averbuch @sheilaenn]

This is interesting https://t.co/l42X0pXP5P

[DIGIT @digitfyi]

#cyberattacks are now ranked just behind CLIMATE CHANGE and NATURAL DISASTERS in terms of their ability to disrupt society says Mark Menzies @CheckPointSW #scotsecure

[Sheila Averbuch @sheilaenn]

Lisa Forte describing a terrible sequence of cyber negligence at a law firm that led to not one but two thefts, one of £1.7m

#scotsecure