Shelley Bowdler-Olagbaiye

Director of Marketing @AspectusGroup. Global branding, marketing and communications agency. Posts about #AI, #marketing #tech & #socialmedia.

[Shelley Bowdler-Olagbaiye @shelleybowdler]

BrightEdge data shows that that #AIsearch drives <1% of web traffic. While the future is AI-assisted, organic is still king. This means:
- Double down on #SEO
- Experiment with AI search
- Track conversions not just usage spikes
Here's the full piece: https://t.co/TcmdumOAQo

[Shelley Bowdler-Olagbaiye @shelleybowdler]

10M views in less than 24 hours for Taylor Swift's #Lifeofashowgirl announcement - so it's no surprise hundreds of brands posted orange content. But before jumping on the next trend, ask: Is this a good fit for our brand? Here's how you can decide: https://t.co/OITIKAuNFF

[Shelley Bowdler-Olagbaiye @shelleybowdler]

OpenAI is building a #social network? 🤔 https://t.co/0pGudH12Lo

[Shelley Bowdler-Olagbaiye @shelleybowdler]

A really solid agenda for @wpengine's DE{CODE} 2025, looking forward to this one.

[WP Engine @wpengine]

DE{CODE} 2025 is just around the corner! With dedicated tracks for developers, agencies, and marketers, we're bringing together the WordPress community to explore what's working, what's next, and what's possible. Here’s a sneak peek at some of the sessions you won’t want to miss.

RSVP: https://t.co/OB2QeTVaMF

[Shelley Bowdler-Olagbaiye @shelleybowdler]

OpenAI GPT-4 is coming... and it's multimodal: https://t.co/uoVUYJN2uZ

[Shelley Bowdler-Olagbaiye @shelleybowdler]

Musk hints at character limit increases for Twitter: https://t.co/qzStaUDW2D

[Shelley Bowdler-Olagbaiye @shelleybowdler]

TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising: https://t.co/yzwnI7vGPV via @sejournal

[Aspectus Group @AspectusGroup]

Integrating traditional #PR efforts with #digitalmarketing will take companies to the next level. Our latest blog by Ivy Gitarts, lists a few areas that should be part of your digital marketing toolkit to supplement your PR wins, read more here: https://t.co/lqC7GrP5CS

[Shelley Bowdler-Olagbaiye @shelleybowdler]

Twitter has partnered with @ln_strike, offering new ways for users to get paid in the form of #Bitcoin and #GoFundMe: https://t.co/bLgm6Qg8gs

[Shelley Bowdler-Olagbaiye @shelleybowdler]

Expect to see lots more video coming to your search results: https://t.co/8WMt8a3RQv

[Shelley Bowdler-Olagbaiye @shelleybowdler]

@LucyMundy @victorlmallet @GeorgeLineker Sunday struggs

[Shelley Bowdler-Olagbaiye @shelleybowdler]

@CockramStacey You are in for an absolute TREAT.

[Shelley Bowdler-Olagbaiye @shelleybowdler]

This is a fantastic opportunity to work with a brilliant, growing team and work on some genuinely exciting projects. Do drop @SofieSkouras a DM if this sounds of interest! #PRjobs #internship #careers #workexperience #techPR

[Shelley Bowdler-Olagbaiye @shelleybowdler]

@LucyMundy @victorlmallet @GeorgeLineker Phenomenal!

[Shelley Bowdler-Olagbaiye @shelleybowdler]

Great blog from @MellyJ3 on the benefits of integrated marketing communications, including how to develop an integrated marketing campaign to build brand recognition, loyalty and advocacy.

[Aspectus Group @AspectusGroup]

Find out why an #IntegratedMarketing communication plan is key to creating a connection with your audience and transitioning them through their journey with your brand, all the while building brand recognition, loyalty and advocacy here https://t.co/74FCi5PrFw #PR

[Shelley Bowdler-Olagbaiye @shelleybowdler]

@MellyJ3 @techseowomen This is brilliant Mel!

[Shelley Bowdler-Olagbaiye @shelleybowdler]

Join our webinar on Friday to find out how to adapt during Covid-19 and beyond: https://t.co/di90pkONNE

📣 The importance of messaging and tone of voice
💡 Cutting through the noise with considered creativity
🔗 Integrated campaigns
💭 Managing sensitive issues and crises

[Shelley Bowdler-Olagbaiye @shelleybowdler]

And part three in @TheDrum's round-up of women who have shaped digital, including @laurajaybee and @clairevaloti: https://t.co/PZqyzGoUv2

[The Drum @TheDrum]

This week, The Drum is honouring 25 women who have made an outstanding contribution to the digital industry in the last 25 years. Today we celebrate @ememscott, @tlittleton, @scarletgeek, @nicoleyershon and @gillywhitehead https://t.co/uqME2Di7iY