Sheperd Simmons

Message strategy

[Sheperd Simmons @sheperdsimmons]

Brought in = bought in.

[Sheperd Simmons @sheperdsimmons]

One definition of content marketing:
Help at scale.
#ContentMarketing

[Sheperd Simmons @sheperdsimmons]

Typos and inconsistencies are the rats and roaches of a message. #undisciplined

[Sheperd Simmons @sheperdsimmons]

People don't buy theories. People buy things.

[Sheperd Simmons @sheperdsimmons]

Million-dollar ideas are zero-dollar ideas unless you get them implemented. #EntrepreneurMindset #EntrepreneurTips #ProductLaunch

[Sheperd Simmons @sheperdsimmons]

Rhyming list of blog-post types:

Expressing (opinion)
Guessing (predictions)
Professing (instruction)
Confessing (mistakes)
Addressing (response)
Pressing (issues)
Yes-ing (agreement)
Messing (jokes)
Blessing (gratitude)

#BloggingCommunity #ContentMarketing

[Sheperd Simmons @sheperdsimmons]

Verbatims are where the examples are. Verbatims are where the stories are. Verbatims are where the emotions are.
#marketresearch

[Sheperd Simmons @sheperdsimmons]

When humility comes at the expense of clarity, it stops being a virtue.

[Sheperd Simmons @sheperdsimmons]

I don’t care when people work. All I care about is that they get their work done, and that they’re quickly accessible to everybody who needs them.

[Sheperd Simmons @sheperdsimmons]

Which is better… A colleague who kisses your ass, or a colleague who kicks it?

[Sheperd Simmons @sheperdsimmons]

Learning requires you to swallow your pride. Leading requires you to swallow your humility.
#leadership #thoughtleader

[Sheperd Simmons @sheperdsimmons]

Some people who are in the 1% are there because they made the effort and sacrifices that 99% of people aren’t willing to make.
#Entrepreneur #EntrepreneurMindset

[Sheperd Simmons @sheperdsimmons]

How do you reconcile “you have to get out of your comfort zone” and “you have to be true to who you are”?

[Sheperd Simmons @sheperdsimmons]

You have to be willing to work more and earn less, if one day you want to work less and earn more.
#SmallBusiness #Entrepreneurship #EntrepreneurMindset

[Sheperd Simmons @sheperdsimmons]

Variety is the difference between tiresome and prolific.

[Sheperd Simmons @sheperdsimmons]

Buyer personas want you to imagine a real person. But why imagine one when you can just talk to one?

[Sheperd Simmons @sheperdsimmons]

Features galore: It’s enough to make you snore.

[Sheperd Simmons @sheperdsimmons]

The principle that process matters is more important than what the process actually is.
#RespectTheProcess

[Sheperd Simmons @sheperdsimmons]

Stick with what you know. But always expand what you know, so you never get stuck.

[Sheperd Simmons @sheperdsimmons]

When I go on a rant I'll later regret:
"The views expressed by the author do not necessarily reflect the views of the author"