Shevaun Ensor-Harrison

helping DTC brands thrive at @hashtagpaid. alum @venture4canada. I tweet about creators, startups, & other things.

[Shevaun Ensor-Harrison @shev_ensor]

Friday reminder to talk salary with your circle.

A friend (F, master's educated, 5+ years of direct experience) recently found out that she was making over $12k less than the intern (M, recent grad) on her data science team.

It's 2022, we can do better.

[Shevaun Ensor-Harrison @shev_ensor]

@yourgirlmichlam wait what

[Shevaun Ensor-Harrison @shev_ensor]

what do we think team, should I buy a lotto ticket today?

Wordle 226 2/6
⬛⬛⬛⬛⬛
🟩🟩🟩🟩🟩

[Shevaun Ensor-Harrison @shev_ensor]

Thank you @MaggiesToronto for stepping up and providing access where our government couldn’t.

[Shevaun Ensor-Harrison @shev_ensor]

Best story of the pandemic so far: getting boosted at the strip club.

[Shevaun Ensor-Harrison @shev_ensor]

2022 goal: disconnect more

[Shevaun Ensor-Harrison @shev_ensor]

My favourite corner of TikTok is the kids of celebrity chefs. Will I ever make TacoBell gourmet? No but it's fun to dream.

[Shevaun Ensor-Harrison @shev_ensor]

@VictoriaMMorton those are the days I decide to drop by the office & say hi

[Shevaun Ensor-Harrison @shev_ensor]

* exciting week

[Shevaun Ensor-Harrison @shev_ensor]

Exciting day: the @hashtagpaid CX team got together IRL 🥲

[Shevaun Ensor-Harrison @shev_ensor]

Turns out the higher CPA came with a 1.5x in AOV (average order value).

The hyper-focus on one metric meant the bigger picture got lost.

TLDR: don't forget to sanity check against other performance indicators

[Shevaun Ensor-Harrison @shev_ensor]

Everyone wants low-cost conversions but have you considered the quality of that conversion when testing new tactics?

Hopefully you're rolling your eyes & saying yes, but not everyone does 👇

[Shevaun Ensor-Harrison @shev_ensor]

Digging into results with a client today they shared the latest content was underperforming. Their CPA (cost per acquisition) was going up.

At first glance that's a 🚩🚩🚩 but it's not the whole story

[Shevaun Ensor-Harrison @shev_ensor]

Curious, when you get a cold reach out for networking is it standard to expect the person to:
- have a clear ask
- confirm details of when/how to connect
- send the calendar invite (or at least offer first)

I thought yes. Friends are telling me that's unrealistic.

[Shevaun Ensor-Harrison @shev_ensor]

@phil_jacobson Phew, made the cut

[Shevaun Ensor-Harrison @shev_ensor]

This weekend: hospital visit to congratulate new mama & baby, engagement party, going away for med school party, Sunday night birthdays & the gym.

It feels like adult life just came & slapped me across the face.

[Kelly Vaughn @kvlly]

It is somehow still 2020 and almost 2022

[Shevaun Ensor-Harrison @shev_ensor]

I know real self-care isn’t face masks or massages but sometimes it’s nice to pretend.

[Shevaun Ensor-Harrison @shev_ensor]

friendsgiving content creators
🤝
DTC alcohol

[Shevaun Ensor-Harrison @shev_ensor]

opened a meeting with a report of bones/no bones and half of my teammates didn't know what I was talking about.

TIL even viral videos can be niche.