SHIFT

We create transformative impact through design that simplifies complexity. Because doing good business should really be that simple.

[SHIFT @shift_impact]

A disruptive identity for a spirited disrupter – that’s what we created for @cellc, a world where profits are often placed ahead of people, Cell C stands as an ally to those they serve.

#CellC
#SHIFTDesign
#branddesign
#logodesigns
#NothingShouldStopYou

[SHIFT @shift_impact]

@Unlimitedza needed a brand identity without limitations, that unsubscribes from the status quo and doesn’t play by the rules.

The result*?
- Double-digit uplift in brand resonance
- Double-digit uplift in brand perception
- An insurance campaign like no other

* Kantar

[SHIFT @shift_impact]

OHRA, an insurance provider in the Netherlands, required a brand update. In response, we modernised the identity to embrace OHRA’s attributes of simplicity & positive surprise, vibrantly embodying its positioning: “Ja, dat is OHRA!”

#Design #DesignThinking #ShiftImpact

[SHIFT @shift_impact]

We are proud to announce that Simone Rossum, our Executive Creative Director at SHIFT, has been invited to be a Jury member for the Design and Industry Craft Lynx at Dubai Lynx 2024.

#DubaiLynx
#MaketheDifference
#LongLiveCreativity
#CreativityMatters

[SHIFT @shift_impact]

Cool, youthful and inspired by the people of eKasi, we designed a bold new visual language for Nik Naks that celebrates Kasi spirit, culture, energy & imagination.

[SHIFT @shift_impact]

Celebrating our Bronze Loerie Award for brand identity in the design category at The Loeries 2023! Congratulations to the talented team behind our beautiful new CI.

#SHIFTAGENCY
#Design
#Loeries2023
#LoeriesCreativeWeek2023

[SHIFT @shift_impact]

@Unlimitedza needed a visual identity without limitations. Inspired by protest posters, we developed The Unlimited Sans, an automated variable font with unlimited character weights. The result is a brand logo & visual identity as unbound & unlimited as the brand. #Branding

[SHIFT @shift_impact]

A diverse continent deserves a beer to suit all tastes. In celebrating Eagle beer’s heritage, African markets & distinctive local nuances, we developed a unified & modern brand style that elevates Eagle to new heights.

[SHIFT @shift_impact]

Michael dos Santos, Strategy Director at SHIFT, & Zapriana Atanassova, Strategy Analyst, unpack how to elevate service delivery through Service Design - an approach that can lead to richer, more memorable experiences: https://t.co/3nbGRhtwe4

[SHIFT @shift_impact]

When Welgevonden, a wildlife conservation & management game reserve, required a new visual identity, we created an expression that speaks to their purpose, conservation, innovation and growth. #SHIFTAGENCY
#branding
#creativedesign
#designinspiration
#brandidentity

[SHIFT @shift_impact]

How do you represent the diversity of the African continent & its pride community? Our answer: Through creating a new symbol of African inclusivity in the form of a new rainbow flag for Pride of Africa.
#SHIFTAGENCY
#branding
#design
#creativedesign
#brandpurpose

[SHIFT @shift_impact]

This month we are very proud to announce our Second Place win at the @CCreativeCircle Awards, for the re-branding of our agency SHIFT, in the Brand Identity & Collateral Design category.
#CreativeCircle #CCMonthlyAwards #Advertising #Awards

[SHIFT @shift_impact]

A shift towards consumer-centric business practise means a shift in mindset. For Terri-Leigh Cassel, MD of SHIFT, this requires Design Thinking - an approach that focuses on empathy & curiosity about the human experience to create meaningful solutions. https://t.co/e7fF0xYj1f

[SHIFT @shift_impact]

South African’s love easy-going spaces. So when Engen asked us to create a visual identity for Café 365, their new lifestyle space, we leaned into this insight to create an identity guaranteed to make South Africans feel right at home.

[SHIFT @shift_impact]

Often perceived as intangible and subjective, can a brand truly be quantified? Is it even possible? Michael dos Santos, CX Strategy Director at SHIFT, unpacks why he believes brands can and should be measured.
Read here to see his thoughts: https://t.co/sBoKpyp7cL

[SHIFT @shift_impact]

Good Hope FM is the original voice of SA’s most original city. So, when a brand update was needed, SHIFT worked with sister agency, Joe Public Cape Town, on a brand relaunch that captures the essence, originality & stature of this iconic broadcasting brand.

[SHIFT @shift_impact]

How do we create design that truly connects? For Simone Rossum, ECD of SHIFT JHB, the answer lies in: Designing with empathy. And that starts with forgetting everything we know about the world. Read further on how we can open our minds to fresh ideas: https://t.co/eLb4WA6eYy

[SHIFT @shift_impact]

How do we create design that connects? For Simone Rossum, ECD of SHIFT, the answer lies in: Designing with empathy. That starts with forgetting everything we know. In freeing ourselves from entrenched beliefs, we can open our minds to fresh ideas. https://t.co/2eA3qVscgn

[SHIFT @shift_impact]

Introducing SA’s First Official Guilt-Free Beer, by SHIFT/Joe Public in collaboration with SAB. By innovating age-old stained-glass craft to produce a brand-new point-of-sale medium, we can light the way for beer drinkers to enjoy a regret-free night out. #SHIFT #JoePublic #SAB

[SHIFT @shift_impact]

SHIFT and @joepublicadv, in partnership with SAB, proudly present Castle Free’s latest tavern media innovation: superbly crafted stained-glass point of purchase ‘posters’ celebrating a perfectly crafted, 0% alcohol, 0% regret beer! #SHIFT #JoePublic #SAB