Shift•ology

A full-service communication agency helping clients in the bioscience industries reach more, convince more and win more.

[Shift•ology @shiftologycomm]

The faces & voices of "In Ohio Country Today" recently joined us to chat about the show's origins and reflect upon 20 years of sharing the stories of Ohio agriculture and rural communities. A quick recap: https://t.co/qf80eYWon1

@inohiocountry

[Shift•ology @shiftologycomm]

The @inohiocountry TV program has been sharing #Ohio #ag & #farm family stories for 20 yrs! The broadcasters w/100+ combined yrs experience share its story in our latest episode of Shooting the Shift. Full episode: https://t.co/IJZueFJdM8

[Shift•ology @shiftologycomm]

There's still a place for journalism in our divided world, and it's more important than ever. Melanie shares why: https://t.co/3sVZ7sfsY1

[Shift•ology @shiftologycomm]

Meat hooks? Razor blades? Tape? No, we're not talking to a butcher, but Ohio Statehouse News Bureau Sr. Reporter @joingles, who gave a history lesson & shared what it's like being a journalist in an era of "fake news" & self-appointed experts. Full show: https://t.co/IJZueFIFWA

[Shift•ology @shiftologycomm]

Your brand is more than a logo. It's every touchpoint w/your audience; their experiences, feelings & the continuity/disjointedness of it all. If perception is reality, you better get your branding right. Trust the process, and you have a chance to nail it. https://t.co/HXwSuKgTN7

[Shift•ology @shiftologycomm]

Full episode at https://t.co/IJZueFIFWA

[Shift•ology @shiftologycomm]

Organizers of a long-lived summer camp once asked for some marketing help. We recommended an all-out rebranding -- a bit more than expected. We reconnected with a friend from @ohiodnr to share what happens when there's understanding & trust in the scientific branding process.

[Shift•ology @shiftologycomm]

Have you read "Start with Why," been inspired, but still can't define your WHY? The WHY.os assessment & program enhances your understanding of what you authentically bring to your workplace, family & community. Melanie can help you understand & unleash it! https://t.co/HuR8CBaJo5

[Shift•ology @shiftologycomm]

Knowing & articulating your WHY is very valuable, & can be done in 8 minutes. Dr. Gary Sanchez, founder of @whyinstitute, shares 9 diff't WHYs driving all of us, how to discover yours, & the power that comes with knowing your WHY, HOW & WHAT. Full episode: https://t.co/IJZueFJdM8

[Shift•ology @shiftologycomm]

https://t.co/IJZueFJdM8

[Shift•ology @shiftologycomm]

From 5-Star accommodations to security detail, a gobble-along road trip & more...raising, training & transporting #turkeys to the @WhiteHouse to be pardoned was quite the adventure for our friends from @CooperFarms_ Catch the entire tale: https://t.co/IJZueFJdM8

[Shift•ology @shiftologycomm]

#Leadership is an ongoing journey of growth & self-improvement that requires consistent effort & reflection.

Melanie recaps insights on becoming a more impactful leader from her recent podcast interview with her executive leadership coach: https://t.co/MPrDzFKnMf

[Shift•ology @shiftologycomm]

Happy National Cat Day! 🐱 Today, we’re celebrating all of John's feline coworkers who bring purrs, whiskers and endless charm to the Shift•ology team.

[Shift•ology @shiftologycomm]

Executives & the concept of "leadership" naturally go hand-in-hand. But while leaders are busy leading, who's leading them?
Executive Coach Ken Jacobs joined us to talk leadership traits, strategies & habits on "Shooting the Shift" - https://t.co/IJZueFIFWA

[Shift•ology @shiftologycomm]

Mara and Lydia spent yesterday at Dayton PRSA Media Day 2024, soaking in insights on AI tools, ethics (especially around AI) and how to craft the perfect pitch. A great opportunity for our content creators to grow their skills!

[Shift•ology @shiftologycomm]

Happy Boss’s Day to our amazing leader, Melanie! 🌟 Your constant support, encouragement, and belief in each of us make all the difference. We’re so grateful to have you guiding us every step of the way. Here’s to many more wins together!

[Shift•ology @shiftologycomm]

Join us in congratulating Kari on her well-deserved promotion to assistant account executive! Her hard work and dedication keeps the Shift•ology team running smoothly, and we’re thrilled to see her take on this new role. Congratulations, Kari 👏

[Shift•ology @shiftologycomm]

Celebrating Dan’s 11 years and Cassie Jo’s 3 years with Shift•ology 🎉 Your hard work and dedication continue to shape our success, and we’re grateful to have you both on the team. Here’s to many more milestones together!

[Shift•ology @shiftologycomm]

We win when our clients win! https://t.co/Jfrlhyo5cK

@VirtualFarmTrip

[Shift•ology @shiftologycomm]

Celebrating 16 years of serving science with science! 🎉✨ Here’s to many more years of creativity, collaboration and meaningful impact.