Amanda Shike

Director of Creative Video University of North Carolina Athletics

Driving innovation, strategy & confidence

[Amanda Shike @shikea24]

My thought of the day that no one asked for:

As the creative 🎥 world ebs and flows & trends change remember that it’s okay to let the video speak for itself. Not everything needs to be flashy and over the top. Good video speaks for itself.

[Carolina Baseball @DiamondHeels]

Let'sssss gooooooooooo 🗣️

[Amanda Shike @shikea24]

Heck yeah @connor_leff1

[InsideCarolina @InsideCarolina]

The Diamond Heels hype video for Omaha… nice work by their SM team with this.

[Green Bay Packers @packers]

Your AI slop bores us

@ticketmaster

[Amanda Shike @shikea24]

In a world of:
“That’s not my job”
“I don’t have time for that”
“Nobody told me I had to”

Be a doer.
Do it because it needs done.
Do it because it’s the right thing to do.
Do it to be helpful.

It still does matter…..maybe even more now

[Carolina Women's Basketball @uncwbb]

SO 𝙎𝙒𝙀𝙀𝙏.

[Carolina Baseball @DiamondHeels]

Rock and rolling back in our place 🤟🎸

#GoHeels

[Carolina Field Hockey @UNCFieldHockey]

Can’t get enough of this team 😍

Good thing we’re not done yet…

[Amanda Shike @shikea24]

Best time of the year #postseason

[Carolina Field Hockey @UNCFieldHockey]

Just wanting it is not enough 😤

#GoHeels

[Amanda Shike @shikea24]

Been having a good time on this docuseries following this team! 4 episodes out on YouTube and the best is yet to come!

[Carolina Field Hockey @UNCFieldHockey]

𝐁𝐥𝐮𝐞 𝐇𝐞𝐚𝐯𝐞𝐧 Episode 4️⃣: Positivity & Good Vibes

Watch the full show: https://t.co/NouxJVZzwv

[Amanda Shike @shikea24]

Long form matters! Tell the story, show the story! Great work by @connor_leff1

[Carolina Women's Basketball @uncwbb]

𝗜𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 - 𝗜𝗻 𝗦𝗲𝗮𝘀𝗼𝗻 𝘄𝗶𝘁𝗵 𝗖𝗮𝗿𝗼𝗹𝗶𝗻𝗮 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗕𝗮𝘀𝗸𝗲𝘁𝗯𝗮𝗹𝗹
Episode 1: Welcome to the Family

[Carolina Field Hockey @UNCFieldHockey]

🚨BRUDER BEATS THE BUZZER. BRUDER BEATS THE BUZZER BRUDER BEATS THE BUZZER 🚨

[Carolina Field Hockey @UNCFieldHockey]

Don't miss every moment of Grace 😂

🎥 https://t.co/NouxJVZzwv

[NCAA Women's Volleyball @NCAAVolleyball]

HAVE A NIGHT, NORTH CAROLINA 👀

No. 25 @UNCVolleyball gets the upset win over No. 11 Florida in three sets!

#NCAAWVB

[Carolina Field Hockey @UNCFieldHockey]

Starting with a top-10 shutout ✖

[Imry Halevi @imryh]

Creativity is a team sport. Maybe you don’t edit the same project, or shoot the same content (or maybe you do…), but you inspire each other, you motivate each other, you remind each other why you’re doing this, and you hold each other accountable for being a good teammate.

[Indiana Fever @IndianaFever]

“I hope that you can sense, you see, and you feel when we play that kind of defense the difference that it makes.”

go inside the locker room after we beat the Aces 81-54 while holding them to 26% from the floor 🔥

[UNC Track & Field • XC @UNCTrack_Field]

It’s truly difficult to put into words what Parker Wolfe has meant to this program over the last 4 years.

Unfortunately he won’t run this weekend and miss the rest of the NCAA season due to injury.

His accomplishments speak for themself.

THANK YOU PARKER! FOREVER A TAR HEEL!

[Carolina Baseball @DiamondHeels]

Next chapter starts tomorrow…

[USA TODAY Sports @usatodaysports]

North Carolina is the new No. 1 team in the USA TODAY Sports baseball coaches poll

🔗: https://t.co/qCLbxLYCHh

@UNC | @GoHeels | @DiamondHeels

[Carolina Baseball @DiamondHeels]

Now the fun begins!

The 2025 Chapel Hill Regional is set.