Amanda Ferrari

Profile to support my work in Legal PR. Tweets are my own.

[HellermanComm @HellermanComm]

It’s Pi Day! Does your firm have a savory strategy for success?

https://t.co/eN39SYgb09

[John Hellerman @jhellerman]

This is our latest post with a look ahead to 2024 and beyond. Happy Holidays!

[Amanda Ferrari @shipferrari]

I recently secured a podcast opp for my mentor @jhellerman w/ Small Business Digest. He discussed his unique approach to #PR (#FAME), the importance of thought leadership for pros + the power of third-party credentialing. Here are some key takeaways. https://t.co/3WenyLaDYM

[HellermanComm @HellermanComm]

@jhellerman appeared on Small Business Digest (starting at 27:47) to discuss "Breaking the PR Mold: From Skepticism to Success."

"Transparency matters. With our #FAME service, we're putting the power back in your hands, helping you manage your PR resources effectively."

[HellermanComm @HellermanComm]

If you’re a lawyer or consultant or other professional making plans for PR and earned media, typical monthly retainers aren’t always best.

Consider FAME — our content fueled business development system offering individualized earned media campaigns on contingency!

[Amanda Ferrari @shipferrari]

.@jhellerman has a pretty monumental idea. DM me if you've got the software skills to build out a pro platform.

[John Hellerman @jhellerman]

Anyone out there want to build this with me? It's like Klout for non-techie professionals (lawyers, accountants, consultants, etc.). #legaltech #biglaw #programming

[Good2bSocial @good2bsocial]

In today's episode of the Legal Marketing 2.0 Podcast, host Guy Alvarez sits down with John Hellerman of Hellerman Communications to discuss how lawyers can take an earned media approach.

Listen now:

https://t.co/yRVSawtMko

#legalindustry #attorneymarketing

[Roy Sexton @roysexton]

Q&A with LMA First-Timer – Meet Jones Walker’s Savannah Kirk - Hellerman Communications ⁦@LMAintl⁩ #lma23 #lmamkt ⁦@HellermanComm⁩ https://t.co/3Us11I0RxG

[John Hellerman @jhellerman]

Interesting findings by @RutgersU on misinformation detection algorithms. My read? Once perfected, these could also be used to guide a new era of true 🍎s to 🍎s measurement tools for valuing & purchasing PR services. #FakeNews

[HellermanComm @HellermanComm]

Discover valuable experiences, tips and advice in this engaging Q&A. https://t.co/YcWbHr3LFt

[HellermanComm @HellermanComm]

Get exclusive insights from first-time attendee of #LMA23, @joneswalker's @skirk213.

"A theme I saw was the value of storytelling, and to take that a step further, the key role data plays in telling that story." More at the link below.

[HellermanComm @HellermanComm]

The challenge of accurately measuring the value of earned media is one that has long plagued #PRpros. #AVE has been used to assign monetary value to media hits, but it often grossly underestimates the true worth. Read @jhellerman's AVE fix (link below). #TeamHellerman

[John Hellerman @jhellerman]

In 2021 I asked, will there be rainmaking avatar lawyers? The answer back then was, some day. The answer now is, TODAY!

Law firms of the future will embrace the tech, not fear it.

[Alex Finn @AlexFinn]

Here is exactly how your tweets are ranked

Found this in the algorithm code

The tweet's like count is the biggest impact. 30x the impact of replies.

Next is retweet count. 20x the impact of replies

Post something offensive? Tweet is dead in the water

Multiple hashtags? You're not getting ranked

Mention something trending (chatGPT)? Small boost.

Image or video attached? Big 2x boost.

A lot of lessons to be gleaned here