Shivam | Advertising Director

making ai-ads @advrtizX + business @iim_udaipur | On a mission to become the greatest advertiser of my generation.

[Shivam | Advertising Director @shivmadx]

i want to be recognized as an ai-distribution thought leader within a year...

putting it out there because bold ambitions need public accountability

i want to be the best person in ai-video generation, filmmaking, clipping and ai-ugc niches...

if you're not willing to declare your goals, you probably don't believe in them

worst case scenario: i work harder than ever and achieve something remarkable but fall short - that's still infinitely better than playing it safe and achieving nothing memorable

don't be scared of going hard on what you stand for

[Shivam | Advertising Director @shivmadx]

@AdsWithMarian @Salifsibane16 exactly, youre a g

[Shivam | Advertising Director @shivmadx]

This is the worst ad i've seen this week, looks super ai, plastic skin, bad formatting, shit copy, and no specific purpose.

[Ash @ashvinmelwani]

I can probably think of another reason why she can’t open the jar…

Loving getting everyone’s native ads on my feed.

[Shivam | Advertising Director @shivmadx]

This is how i create highest roas DR ads:

When you're creating ads, make a list of all your products benefits, then next to each one you write down what desire does this benefit actually satisfy, and on the third collumn, write how can you show this desire being fulfilled in your ad.

[Shivam | Advertising Director @shivmadx]

This is how i create highest roas DR ads:

When you're creating ads, make a list of all your products benefits, then next to each one you write down what desire does this benefit actually satisfy, and on the third collumn, write how can you show this desire being fulfilled in your ad.

[Shivam | Advertising Director @shivmadx]

This is how i create highest roas DR ads:

When you're creating ads, make a list of all your products benefits, then next to each one you write down what desire does this benefit actually satisfy, and on the third collumn, write how can you show this desire being fulfilled in your ad.

[Shivam | Advertising Director @shivmadx]

you'd be richer if you ran more meta ads

[Shivam | Advertising Director @shivmadx]

@joovier_ Advertising

[Shivam | Advertising Director @shivmadx]

Unpopular Opinion:

You can be broke as fuck in your 40s and still be fine, all you need is 1 win to change your life around.

[Shivam | Advertising Director @shivmadx]

@sri9s you still have decade to make mistakes and fail hundreds of times, and even after that you'll till much more time to make it, remember you only need to win once, then everything will turn around.

[Shivam | Advertising Director @shivmadx]

nobody talks about AI hallucinating anymore. why?

[Shivam | Advertising Director @shivmadx]

@DanielSmidstrup because it doesn't.;

[Shivam | Advertising Director @shivmadx]

I launched my meta ads agency 6 months ago. Here's my MRR progress 👇

Month 1 : $0
Month 2 : $00
Month 3 : $000
Month 4 : $0000
Month 5 : $00000
Month 6 : $000000

Life is Great.

[Shivam | Advertising Director @shivmadx]

Want us to build your 50-5-3 Creative System?

Book a Strategy Call. We’ll review your current creative, identify the first angles worth multiplying, and show you exactly what the system could look like for your brand.

[Shivam | Advertising Director @shivmadx]

How we turn one winning offer into 750 Meta ad variations:

How it works:

○ Build 50 hooks, 3 to 5 core messages, and 1 to 3 CTAs around the ideas most worth multiplying.

○ Map the shoot, creative matrix, and testing plan so every new variation teaches your account something useful.

You do not need more disconnected content.

You need a creative engine that turns one focused production day into weeks of structured testing, stronger winners, and clearer decisions.

[Shivam | Advertising Director @shivmadx]

Wanna me to do meta ads for you? Dm me "Static" to get started today.

[Shivam | Advertising Director @shivmadx]

Your Brain Processes Visual Information 60,000x Faster than Texts.

Broski go all on of those Static Meta Ads, they'll make you banks.

[Shivam | Advertising Director @shivmadx]

They lied to you.

There’s no rock at the rock bottom, there’s a trampoline.

[Shivam | Advertising Director @shivmadx]

This is the greatest advertising lesson i've learnt so far.

[Shivam | Advertising Director @shivmadx]

Read this if you wanna become a killer advertiser.

Desire is the most powerful force in marketing, not features-benefits or any other fancy marketing tactic, just pure human desire

What most people misunderstanding in marketing is, that you're not in a business of selling products, but in the business of satisfying other people (Target Audience's) Desires, and when you understand this, everything about how you make ad completely changes.

Desire drives, every purchase, every action, every decision your customer make.

But you can't create desire, you can't force an desire into your target audience, because it's already flowing through your audience, and your only job as an advertiser is to direct that flow towards your product.

[Shivam | Advertising Director @shivmadx]

Read this if you wanna become a killer advertiser.

Desire is the most powerful force in marketing, not features-benefits or any other fancy marketing tactic, just pure human desire

What most people misunderstanding in marketing is, that you're not in a business of selling products, but in the business of satisfying other people (Target Audience's) Desires, and when you understand this, everything about how you make ad completely changes.

Desire drives, every purchase, every action, every decision your customer make.

But you can't create desire, you can't force an desire into your target audience, because it's already flowing through your audience, and your only job as an advertiser is to direct that flow towards your product.

[Shivam | Advertising Director @shivmadx]

How to Create 750 Ads in a Single Day

Use this system to build a scalable Meta creative engine without filming hundreds of unrelated concepts, and keep every test intentional.

Most advertisers hear “750 ads” and picture an exhausted team writing, filming, and editing 750 separate concepts. That is not the system, but an exhaustion machine.

The smarter approach is actually stupid simple and anyone can use it, here's how:

Create a bank of 50 hooks, a smaller bank of 5-10 core messages, and a few calls to action, then combine them into hundreds of possible variations.

You get creative volume without starting from a blank page every time.

Every direct response ad has three jobs:

The hook to earn attention. The meat to give people a reason to care by explaining the problem, product, offer, or solution. The call to action to show them what to do next.

If you produce 50 hooks, 5 to 10 meats, and 1 to three 3 to action, you have 150 to 750 possible combinations from one filming session.

Start with the 50 hooks.

My five sources that make it stupidly easy for comeup with 50 hooks within 2 hours:

find winners from your previous ads,
find proven patterns from other advertisers,
find strong openings from your organic content,
find high-performing ideas from other creators’ organic content,
find examples from platform-specific ad libraries.

Make sure to not copy everything blindly, use your brain to alter the hooks for your specific campaign.

Extract the underlying mechanism, then rebuild it around your customer, offer, and proof.

Spread the hooks across awareness levels, from people who barely recognize the problem to people already comparing products.

Step 2: write three to five pieces of meat.

Each should make a complete argument, so it can follow almost any hook without sounding stitched together.

Use formats that repeatedly make products easy to understand: demonstration, testimonial, education, story, and faceless explanation.

A testimonial can answer doubt.
A demonstration can show the product working.
An educational segment can reveal why the old approach fails.

Whatever format you choose, keep one clear idea in each segment.

Step 3: Write one to three calls to action.

A strong CTA answers five questions in seconds:

What should I do?
Why is it worth doing?
Why should I act now?
How easy is the next step?
What happens after I take it?

“Shop now” is an instruction, but “Choose your flavor today and see your delivery date at checkout” removes uncertainty and sets an expectation.

Use urgency only when it is genuine.

Finally, film by component, not by finished ad.

Record all hooks together, then every meat, then each CTA.

Keep framing, lighting, audio, energy, and delivery consistent so editors can combine clips cleanly.

Name every file by component and angle.

This small operational detail prevents a clever strategy from becoming an editing nightmare.

The math creates 200 to 1,000 possible ads, in a single week (hypothetically even a day if you lock-in).

Start with a deliberate batch built around your strongest hypotheses.

Test enough variation to learn which hook, message, and CTA are doing the work, then produce the next batch from the winners.

The real advantage is not flooding Meta with random creative but building a system that turns one day of focused production into weeks of disciplined testing.