Kevin Allocca

Head of Culture & Trends at YouTube. Video culture and nonsense expert. Author of the book VIDEOCRACY from Bloomsbury 🌈🌈🦊📈

[Kevin Allocca @shockallocca]

VIDEOCRACY, my book about videos and culture, is officially out! Here’s a gif to explain. https://t.co/eUM9MeSwQa

[Kevin Allocca @shockallocca]

@VinnyKicks I'm really sorry to hear you've been having this issue! Adding @TeamYouTube to see if they can help!

[Kevin Allocca @shockallocca]

@FozzyClaire78 Too addicting!

[Kevin Allocca @shockallocca]

@hitsman @timenalls Well, it depends on how you define "viral" first! Videos that people think of as "viral" tend to see more interactive engagement / social activity because they evoke a response. An initial rapid accumulation of views can often be attributed to a fan base / community too.

[Kevin Allocca @shockallocca]

@FozzyClaire78 What a happy guy!

[Kevin Allocca @shockallocca]

What happens when you get 3 internet video nerds in a room to talk about current and future content trends? @ColinandSamir were kind enough to invite me to their sweet studio to find out.

Check out our very fun conversation here: https://t.co/jWtStQGEzC

[Kevin Allocca @shockallocca]

The annual lists of @YouTube's top trending videos, creators, and songs of 2022 are live: https://t.co/S2HusveyZk

[YouTube @YouTube]

a tribute fit for a king 👑 join us in celebrating @Technothepig's 9th channel anniversary with a look back at his journey. watch the full video here → https://t.co/4RuzXRfHdZ

[Kevin Allocca @shockallocca]

@itzSLICENRICE 100%, so amazing to see you both. A total highlight of the week!
I hope so too!!

[Kevin Allocca @shockallocca]

@ChrisAriens @YouTube @Google A highlight of my week!

[Kevin Allocca @shockallocca]

🤔

Why yes, I AM still thinking about that book, Amazon.

[Kevin Allocca @shockallocca]

@michaeljoel @YouTube Ha! Anytime

[Kevin Allocca @shockallocca]

@mikafilm That's awesome to hear! Thanks for checking it out!

[Kevin Allocca @shockallocca]

To everyone who works in creative industries trying to stay on top of things: here's a new interactive report on noteworthy developments in video creativity and what they might mean for the future https://t.co/sJniX0RjTk #CannesLions2021

[Kevin Allocca @shockallocca]

@harperjones haha that part is tough to recreate virtually!

[Kevin Allocca @shockallocca]

@pishypaaschy Thank you!

[Kevin Allocca @shockallocca]

FYI, this is definitely not going to be one of those standard talking-awkwardly-into-a-webcam kind of virtual conference keynotes...

[YouTube for Business @YTforBusiness]

Hear how cultural shifts and trending phenomena are shaping the future of video on YouTube. Sign up for @shockallocca’s keynote at @Cannes_Lions on June 21: https://t.co/9bzrFQn2Mn #CannesLions #YouTubeTrends #digitalvideo

[Kevin Allocca @shockallocca]

If you want to understand one of the biggest phenomena in gaming (and in pop culture) right now, you can start with this new trends explainer

[dream @dreamwastaken]

Youtube made a really awesome video about the Dream SMP, it's the perfect introduction video for friends or people who don't understand what it is. it's really well made check it out :D

https://t.co/Q6SVt9ZwY9

[Kevin Allocca @shockallocca]

This is the first in a new series we're releasing of mini-docs about interesting video phenomena. As a long-time @lofigirl fan, I particularly loved this one.

[YouTube @YouTube]

From an artist responding to a call-out on YouTube to the symbol of a global community, it's @Lofigirl, the CEO of chilled tunes. Check out the full story here. → https://t.co/ciWx8e4ums

[Kevin Allocca @shockallocca]

Also interesting to see the regional variations on video openers:

[Kevin Allocca @shockallocca]

Last year, we had a debate about how often vloggers really do start their videos with "Hey guys"

So the team parsed caption data from a million vlogs to figure it out... https://t.co/cJbuNcDbI7