What do you actually check before buying kids' clothes online?
Most of us look at the photos and the price. Our latest blog covers 5 simple checks that make buying kids' clothes online easier, and a lot less likely to end in a return.
Read it here: https://t.co/jOxwtx79Bm
Cotton isn't the only fabric built for Indian summers. Viscose might actually be better at it.
If you've ever wondered why a top "flows" better than your usual tee, this one's worth a read: https://t.co/gtA3UyLHed
Inclusive sizing is easy to talk about. Understanding how it actually works across different body types takes a bit more effort.
Read the full breakdown here: https://t.co/V828mvfWvS
We put the same oversized tee through five completely different styling lenses across millennials and Gen Z, and realized something: the fit isn't the trend, the styling is. If you are searching "how to wear oversized without it feeling forced," read 👇
https://t.co/HunAXZhwaK
Most people scroll past patterns without asking where they came from.
We asked.
The answer is Khovar and it's a better story than you'd expect: https://t.co/PUrZLsZQkO
Nobody explains what's on a T-shirt tag. So we did.
GSM. Fit. Colourfastness. Fabric composition. The stuff that decides how your tee looks, feels, and holds up long after you've stopped reading tags.
We broke it down so you don't have to guess anymore: https://t.co/FWewbcERaI
₹2,000 worn 50 times. ₹500 worn once. Which one really cost more?
The answer might change the way you look at every price tag in your wardrobe.
For more insights, click the link and keep reading.
https://t.co/HbMUdGgBvt
18 to 24 hours of soaking. Seven baths. Five to seven people per garment. 6-8% of garments rejected because of defects.
That’s what it takes to hand dip-dye.
We wrote down the whole process: https://t.co/hCnIwbEC0c
Freedom isn’t one-size-fits-all. 🇮🇳
It’s thinking for yourself.
Choosing for yourself.
Speaking for yourself.
Being yourself.
This Independence Day, we asked what freedom means.
Their answers said it all.
Inspired by an art form that’s been shared for generations.
Now made for two wardrobes.
• 100% cotton
• XXS to 5XL
• 4 colours
Men's tee now available at https://t.co/NqsSRBjYuL