Aadai

From the house of Zoho Corporation
XXS to 5XL · Men · Women · Kids

🛍 Latest drop ↓

[Aadai @shopaadai]

What do you actually check before buying kids' clothes online?
Most of us look at the photos and the price. Our latest blog covers 5 simple checks that make buying kids' clothes online easier, and a lot less likely to end in a return.
Read it here: https://t.co/jOxwtx79Bm

[Aadai @shopaadai]

Cotton isn't the only fabric built for Indian summers. Viscose might actually be better at it.

If you've ever wondered why a top "flows" better than your usual tee, this one's worth a read: https://t.co/gtA3UyLHed

[Aadai @shopaadai]

Inclusive sizing is easy to talk about. Understanding how it actually works across different body types takes a bit more effort.

Read the full breakdown here: https://t.co/V828mvfWvS

[Aadai @shopaadai]

We put the same oversized tee through five completely different styling lenses across millennials and Gen Z, and realized something: the fit isn't the trend, the styling is. If you are searching "how to wear oversized without it feeling forced," read 👇
https://t.co/HunAXZhwaK

[Aadai @shopaadai]

Most people scroll past patterns without asking where they came from.
We asked.
The answer is Khovar and it's a better story than you'd expect: https://t.co/PUrZLsZQkO

[Aadai @shopaadai]

Nobody explains what's on a T-shirt tag. So we did.
GSM. Fit. Colourfastness. Fabric composition. The stuff that decides how your tee looks, feels, and holds up long after you've stopped reading tags.

We broke it down so you don't have to guess anymore: https://t.co/FWewbcERaI

[Aadai @shopaadai]

₹2,000 worn 50 times. ₹500 worn once. Which one really cost more?

The answer might change the way you look at every price tag in your wardrobe.

For more insights, click the link and keep reading.

https://t.co/HbMUdGgBvt

[Aadai @shopaadai]

18 to 24 hours of soaking. Seven baths. Five to seven people per garment. 6-8% of garments rejected because of defects.

That’s what it takes to hand dip-dye.

We wrote down the whole process: https://t.co/hCnIwbEC0c

[Aadai @shopaadai]

A customer asked a fair question. Here’s our answer.
Swipe to see what goes into each dip-dye tee.

[Aadai @shopaadai]

Freedom isn’t one-size-fits-all. 🇮🇳

It’s thinking for yourself.
Choosing for yourself.
Speaking for yourself.
Being yourself.

This Independence Day, we asked what freedom means.

Their answers said it all.

[Aadai @shopaadai]

Forget the dress code.
Forget the “what will people say?” 😌

If you had total freedom, what would you wear?
We asked Chennai!

[Aadai @shopaadai]

2 days.
That’s all your wishlist has left to wait. 👀

SOS Alert up to 25% off.
Make your move today.

[Aadai @shopaadai]

Do you know that India has a national fabric?
We took this question to the streets.
The answers? Absolutely fun! 👀

[Aadai @shopaadai]

Psst… your size might be hiding.

Spot it?
Don’t leave it there. Add to cart.

SOS is still live but not for long. 🚨

[Aadai @shopaadai]

How well do we know our own history? 🇮🇳
A serious Independence Day vox pop that turned questionably chaotic with some seriously fun answers😆

[Aadai @shopaadai]

Your size is available.
The sale is on.
Why wait? 👀

🌐 https://t.co/3qRfrVfijr

[Aadai @shopaadai]

Shopping gets easier when you know your fabrics.
Start with these six ↓

https://t.co/T6WBnGaUNf

[Aadai @shopaadai]

What does a resort shirt have to do with storytelling, travel, and Phad art?
More than you think.

Read here ↓
https://t.co/84Ap2rl74B

[Aadai @shopaadai]

Inspired by an art form that’s been shared for generations.

Now made for two wardrobes.

• 100% cotton
• XXS to 5XL
• 4 colours

Men's tee now available at https://t.co/NqsSRBjYuL

[Aadai @shopaadai]

What’s hidden inside the details of a Madhubani artwork?

Discover the inspiration behind our collection: https://t.co/tqIjm0Orho