Here's how I go from $0 to $1m per month with Google Ads for ecom.
Write "playbook" and I'll send it to you.
(make sure you're following)
PS: Only for ecom founders, if you're an agency or freelancer, I won't send it to you.
If you're running Google Ads, go do this now!
Go to PMax campaign settings > set lower priority for Search Partners and Display Network.
Save yourselves some money this BFCM!
@victortomasecom Damn, and my clients are refusing to scale below 2.5, usually cancel if it stays below 2x at scale on Google Ads (at scale, not just brand search).
Thanks @adsliaison discovered it late and it’s actually a great addition for Search and Shopping campaigns. Just wishing we could do priority on individual Google channels in PMax and Demand Gen.
Case in point: I had a big $20k order that was attributed to Gmail on a Pmax campaign and as a result smart bidding allocated over 90% spend towards gmail from that point. I had to kill that campaign to balance things out and had there been channel priority on gmail, this could have been totally avoided.
Not all google channels are the same and equally a fit for specific brands/products @GoogleAds and @adsliaison
Just like Display, wouldn't it be more productive to allow priority on search, gmail, discover, and youtube specifically?
Happy Diwali to everyone celebrating around the world! May the light of this festival brighten your year ahead. Shot on iPhone 18 Pro Max by Gursimran Basra.