Aakash Ahmed

Founder @SignatureWorks.
12+ years building Shopify & ecommerce systems.
Engineering, CRO, AI and the realities of running an ecommerce agency.

[Aakash Ahmed @shopify_cro]

$87,000 in sales in a single day.

Results like this are rarely caused by one campaign, one app, or one redesign.

They come from the full ecommerce system working together:

• Strong Shopify architecture
• Fast, conversion-focused UX
• Reliable custom functionality
• Clean integrations
• Systems built to handle growth
At Signature Works, we help ecommerce brands build and improve the technical foundation behind numbers like these.
Revenue gets the screenshot.
Engineering makes sure the store can support it.
#ShopifyPlus #Ecommerce #ShopifyDevelopment #CRO

[Aakash Ahmed @shopify_cro]

@tailopez Thanks Tai,
Rarely see somebody appreciating our talent.

[Aakash Ahmed @shopify_cro]

@blairbeckwith Love it. Thanks for keeping the community clean

[Harley Finkelstein @harleyf]

ChatGPT. Gemini. Claude. Copilot. Perplexity. Grok. Grok Bot. Muse. Claude Duet.

@Shopify connects to all of them.

And when a new AI tool comes along, we’ll build a connector there too

[tobi lutke @tobi]

The new Edition drops today.

It’s a magical time to build. Hope this Edition shows how much fun we’re having.

https://t.co/FZlk46lJPQ

[Aakash Ahmed @shopify_cro]

AI isn't killing Shopify agencies.

It's killing the part of agency work that never deserved a $150/hour developer in the first place.

[Aakash Ahmed @shopify_cro]

Shopify apps made ecommerce easier to launch.

They also created a generation of stores running 40 apps to accomplish what 10 should be doing.

A lot of "Shopify speed optimization" is really just cleaning up years of accumulated decisions.

[Aakash Ahmed @shopify_cro]

@ShopifyDevs would it be better, if you guys improved how you support partners and also provided a transparent tier system?

[Aakash Ahmed @shopify_cro]

Your customers should get a better black friday experience on your store
That's why we are building ToTo, your CRO assistant.

It would help you build and convert your stores for better experience, in a couple of prompts and clicks.

#shopify #shopifycro

[Aakash Ahmed @shopify_cro]

in this modern era of AI modification tools that allow you to code, merchants often get crowded by decisions on how they can make the best possible changes in their shopify store in easier way.

That's why we are building Toto ( A shopify CRO assistant), it would help you identify bottlenecks in your store and also apply those fixes in one click.

[Aakash Ahmed @shopify_cro]

@Shopify released Canvas
I like the way how it works, you can prompt, queue the tasks in background, and it does the design and dev for you.
Excited to see how much data it has regarding the best ecommerce design

[Aakash Ahmed @shopify_cro]

A Shopify problem doesn't always need another Shopify app.

That's one of the principles we work by at Signature Works.

When a brand comes to us with a problem, we don't start by searching the App Store.

We start by understanding the business.

What is actually causing the friction?
What needs to happen for the customer?
What needs to happen behind the scenes?
And what is the cleanest way to build it?
Sometimes the answer is an app.
But sometimes it's a custom Shopify Function.
A checkout extension.
A booking engine.
A product configurator.
A backend service.
A custom integration.
Or a completely different workflow.
We've worked on Shopify businesses where the storefront was only a small part of the actual problem.

The real challenge was connecting commerce with operations, inventory, bookings, subscriptions, customer data or custom business logic.

That's where we believe a Shopify partner should be valuable.
Not just knowing how to modify a theme.
Knowing how to build the system the business actually needs.
At Signature Works, we're not trying to make Shopify more complicated.
We're building the right infrastructure around it so brands can keep growing without hitting the same technical ceiling again and again.
That's the difference between building a Shopify store and engineering a commerce system.

[Aakash Ahmed @shopify_cro]

ecommerce brands are about to optimize for AI traffic way too early.

Shopify says AI-driven discovery is already converting better than traditional search.

That sounds like a green light to chase it.

It isn’t.

Because the brands that win won’t be the ones flooding AI channels first.

They’ll be the ones with products that are actually easy to choose.

Clear offer.

Clear differentiation.

Clean product data.

Strong proof.

Good economics.

AI can send you a better shopper.

It can’t make a weak product easier to buy.

I’ve seen this exact mistake with paid traffic for years.

More qualified traffic just exposes a bad buying experience faster.

[Aakash Ahmed @shopify_cro]

@pauv_inc @Umesh__digital Lol 😂

[Aakash Ahmed @shopify_cro]

@MurdoinkGS @grok what's funny hete

[Aakash Ahmed @shopify_cro]

@gginwanderland 🤣

[Aakash Ahmed @shopify_cro]

As a Shopify agency founder, some of my best decisions have happened with a coffee in hand and Slack closed.

You spend all day inside client problems, team questions, sales, delivery, and Shopify fires.

Then 20 quiet minutes later, the answer is usually obvious.

Not everything needs another meeting.

Not everything needs more people.

Sometimes it just needs less noise.

[Aakash Ahmed @shopify_cro]

Shopify is quietly turning “AI adoption” into another productivity trap.

Sidekick now has voice mode and fullscreen mode.

That sounds useful.

But the dangerous part is what happens next:

Brands start asking AI to do more.

Write more campaigns.

Build more reports.

Create more workflows.

Generate more ideas.

More output starts feeling like progress.

It isn’t.

I’ve worked inside Shopify long enough to see the opposite:

The best operators usually win by removing work.

Fewer apps.

Fewer dashboards.

Fewer handoffs.

Fewer things the team has to think about.

AI should compress the business.

Not give everyone a faster way to create more noise.

[Aakash Ahmed @shopify_cro]

@ilyamiskov Lol
Bdsm

[Aakash Ahmed @shopify_cro]

A shopify Brand doing $10mil per month reached out to us. They wanted a custom solution developed to launch a new customer facing feature they want to release.
Also thinking of setting up AB test for this