To consolidate my thoughts clearly, we’re going to identify 6 points that directly support why building a globally recognized brand is the best path to accruing value for the NFT holder.
1. Marketing:
NFTs are finite resources and with more demand and interest, your NFT will naturally accrue value. Any of the initiatives in the quoted tweet above will and do require marketing campaigns to drive them towards success. Everyone wants the instant conversion, but in the depths of the bear, that won’t happen. In a hyped NFT market, all of these announcements create huge interest and demand which ultimately accrue massive value to the NFT. Today, not so much. Are we alone in this? No. There’s tons of amazing L2’s that are making huge announcements that 2 years ago would add billions of dollars to a market cap in a day. Today, some of these announcements hardly move the needle. Every asset class in a bear market shares the same characteristics, we are not alone in this. Regardless, NFT demand and value accrual starts and stops with your ability to market and grow your top of the funnel. Growing the top of the funnel and marketing solidifies the IP, which is the NFT, as a culturally demanded yet blockchain-secured scarce asset. Over time, your top of the funnel will trickle down into NFT collectors, if you know what you’re doing. Check out my NFT value accrual funnel here👇