Shruti Singh

Digital Illustrator & Brand Designer - Editorial, Branding & Print Projects | Ex @Adobe Creative Resident 🌎 Available for work worldwide

[Shruti Singh @shrutillusion]

Hey @dribbble @DribbbleSupport
I am not able to login to my account since past 24 hours, seems it’s flagged although I have followed all the T&Cs.
I have an ongoing active project, for which the client has initiated payment too, and I am unable to take it ahead now.
Please help!

[✒️ @Literariium]

— Sylvia Plath

[Dylan O'Sullivan @DylanoA4]

An integral part of the creative process is doing absolutely nothing

[Shruti Singh @shrutillusion]

@thedankoe What if it’s more than 2-3 months..

[Shruti Singh @shrutillusion]

#creativity is a way of thinking

[Shruti Singh @shrutillusion]

@_kaushalshah I am so glad you said that. Aesthetics play a key role in uplifting the brand image. Your product can’t speak for itself, its only language is good design.

[Shruti Singh @shrutillusion]

One #learning that stays with me forever ⚡️
Clean #design starts with destruction:
removing what doesn’t serve, no matter how attached you are to it.
#minimaldesigner

[Shruti Singh @shrutillusion]

‘Failing’ is far better than ‘not trying at-all’

[Shruti Singh @shrutillusion]

A badly kerned #typography is painful to eyes 👀

[Shruti Singh @shrutillusion]

Process of a #logodesign project with a very tight timeline:

Round 1 : Very strong 1 design with use case.

Round 2 : 1 + 1 + 1 + 1 designs

Round 3 : Client loves the 1st logo design, with minor tweaks!

And this happens quite often.
#freelancer

[Shruti Singh @shrutillusion]

Purpose of life cannot be Preparation.

Each project right now feels like I am getting prepared for something.

I love the way my mind thinks, but don’t particularly enjoy the complex routes that it almost always takes.
#freelancing #creativity

[Shruti Singh @shrutillusion]

Shortcuts aren’t always short.
Sometimes they just delay the real work.
And you end up taking the long way anyway.

[Shruti Singh @shrutillusion]

Can you ever be fully satisfied with a #design ?

Or do we just reach a point where we say - “okay, just stop tweaking, send it off.”

[Shruti Singh @shrutillusion]

Designing a #logo is one thing and selling it to the client - entirely another!
Trust me when i say the clients don’t always pick the most rational aesthetic designs.

[Shruti Singh @shrutillusion]

The type of #content you consume will define the quality of your work to a great extent. Pick wisely!

[Shruti Singh @shrutillusion]

You are your own biggest #critic and supporter too!

[Shruti Singh @shrutillusion]

I started in ad agencies: worked on Maruti, Apollo Tyres, Novotel, Accor & more.
6+ years as a freelancer, I’ve collaborated with #Adobe Godrej, NABARD, Beonic, Artshelp & others.
Big names or small teams, I value working with people who care as much as I do.

[Shruti Singh @shrutillusion]

Hi, I’m a #Branding & Print Designer - been building quietly for over a decade.
I think deep, design clear, and care about stories that feel.
#printdesigner #minimaldesigner

[Shruti Singh @shrutillusion]

I work with brands, books, and causes - things that need thought, not trends.
#freelancing shaped how I live (not the other way round).

This space? A mix of #designinsights , #creative struggles, and honest wins.
If you’re into thoughtful design, stay awhile.

[Shruti Singh @shrutillusion]

The way you present a project to a client is mini project of its own.