Scott Swanson

SVP of Marketing @ispottv. Views are my own.

[Scott Swanson @shswanson]

I voted in the America 250 Top 250! 🇺🇸 Pick your Top 250 country + rock songs → https://t.co/blXaNLl5qf via @FingerLakesDN

[Madrona @MadronaVentures]

🎙️ New Podcast Episode 🎙️

In the latest Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of @ispottv, to talk about the company's evolution in measuring TV advertising. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data.

Sean is a true visionary in the advertising space — here's a glimpse of what they covered:

💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms.
💡How real-time data and AI are revolutionizing ad planning and effectiveness.
💡How to effectively navigate acquisitions.
💡The unexpected rise of ad-supported streaming and its massive impact on the industry.
💡How to navigate entering a new space when there's a large incumbent.

Tune in to explore the future of TV advertising and iSpot's role in shaping it.

YouTube: https://t.co/6lWMfXNCWG
Spotify: https://t.co/Ba02gZWHPS
Apple: https://t.co/dh8Az9zhQs
Podcast Addict: https://t.co/QCoC02Ezz9
Madrona (transcript): https://t.co/kVkCpSkn5M

#Advertising #Streaming #Marketing #Innovation #Podcast #AdTech #MediaTrends #founders #startups

[Scott Swanson @shswanson]

@JamesClear Be easy to help.

[iSpot @ispottv]

Featured in @WSJ, iSpot is honored to be expanding our partnership with @NBCUniversal, and accelerating the path to alternative TV currencies for buyers & sellers. Here’s to our 1st pilot with NBCU & @PublicisMedia during the #WinterOlympics & #SuperBowl. https://t.co/EeQI9OpJk7

[Autumn Rowe @AutumnRoweMusic]

Oh wow. What is even happening

[Amelia Tran ✨ @AmeliaTran]

#BetterTogether 💚

[iSpot @ispottv]

Anything is possible, as long as you can Gro it. This celeb-fueled @Scotts_MGro @VaynerMedia #SuperBowl ad feat. @MarthaStewart @KyleBusch gave viewers a memorable experience with all its famous faces.

For a chance to win the garden of your dreams, watch: https://t.co/V1aDHJZYqe

[Scott Swanson @shswanson]

lol so good.

[iSpot @ispottv]

With the combined star power of @michaelb4jordan for @amazon, #AlexasNewBody fired solid levels of humor, with 37% of viewers scoring the characters as the best thing. Congrats on the amazing work @LuckyGenerals!

Alexa, play #TVC: https://t.co/3CesylmWGT

[iSpot @ispottv]

What a night! 🏈 Initial results show these are the top trending Emotions among #SuperBowl ads aired.

Stay tuned as we unveil our final results this week!

[iSpot @ispottv]

Watch out, Norway! Will Ferrell is coming for you. This hilarious #SuperBowl ad promoting @GM's Ultium Battery & EV’s scored above the norm by viewers on our Attention and Likeability measures.

Thanks for the laugh, @DeborahWahl.

Watch Will on a mission: https://t.co/oVYrUf5dBT

[Scott Swanson @shswanson]

@TwitterSupport Hi, our account (@ispottv) is wrongfully locked. I submitted a case: 0191276148
Please confirm an ETA on when we'll be unlocked as we are also running paid campaigns. Thanks!

[iSpot @ispottv]

.@NFL 🏈 continues to dominate as top show by #TV ad impressions, and with games contributing to half of weekly impressions, no surprise to see @CBS & @NBC as #top2 networks: https://t.co/gotVHqTKFa

[Scott Swanson @shswanson]

A big day for tv media measurement. Congratulations to the @Ace_Metrix and @ispottv teams on their vision and collaboration.

[iSpot @ispottv]

We are excited to announce iSpot has acquired @Ace_Metrix! 🎉

Together, we bring advertisers the ability to measure both the brand impact and business outcomes of TV and streaming ads through a unified solution. Learn more: https://t.co/yee1JInPfd

[Arnold Schwarzenegger @Schwarzenegger]

My message to my fellow Americans and friends around the world following this week's attack on the Capitol.

[Scott Swanson @shswanson]

@NoamBramson @NewRoParks @NewRochelleNY How about an ordinance mandating masks in public parks? Seems unfair to only allow access to science deniers.

[Scott Swanson @shswanson]

@Wagner_Football @JoeyKirner #Gohawks

[Scott Swanson @shswanson]

@IamVPE You are a renegade.

[Scott Swanson @shswanson]

@optrilo first follower!

[Scott Swanson @shswanson]

@ikaveri https://t.co/26ZXYR2oFV