Shufen Goh

Principal & Co-founder of @R3WW | President of @IASideaspeople | #MarketingTransformation Guru | Singapore Talent Evangelist

[Shufen Goh @ShufenGoh_]

Check out how the market cap of the advertising giants shift in the last 8 years

[R3 @R3WW]

You asked, we answered! We look at changes in holding group market capitalization from 2011 - 2018. #marketing #holdingcompanies #datainsights
https://t.co/qVcr4pWuQT

[Shufen Goh @ShufenGoh_]

Provocative and relevant

[Yuval Noah Harari @harari_yuval]

Four questions to ask politicians before voting.

Which of these means the most to you?
- YNH Team

https://t.co/SaZkvBVWXu

[SGInnovate @SGInnovate]

"We don't fund them after they become unicorns, we fund them at the earliest stage". - Dr @kaifulee on the startups @sinovationvc has invested in, some of whom have become unicorns in just 2 or 3 years. "That is the pace of innovation in China".

[Shufen Goh @ShufenGoh_]

Will AI do the work humans don’t want to do or will they take away what we’ve been doing? Will we be free to be more creative and entrepreneurial? Hear from those working on the inside https://t.co/G5OsgtHPmf

[Shufen Goh @ShufenGoh_]

Strategies need to evolve. This fluctuation of movement is based on your market in addition to external factors. #MarketingTips https://t.co/ygAvpDmUlH

[Business 2 Community @B2Community]

Why Seasonality Matters in Digital Marketing https://t.co/mFRsux7pGo

[Shufen Goh @ShufenGoh_]

#AdTech comes in many forms on large and small scales. However, it's overall impact and outreach is vast.

[Shufen Goh @ShufenGoh_]

My two cents on #Nike #Ronaldo tape allegations and whether brands should be held responsible for their ambassadors https://t.co/4T6MZD6AUR

[Shufen Goh @ShufenGoh_]

#DigitalTransformation continues to shape your business. Develop your strategy to properly incorporate new #Trends, and remember to take a step back and renew your focus. https://t.co/ORiBoW3Zwp

[Shufen Goh @ShufenGoh_]

Embracing #DigitalTransformation has given Singapore a high rate in digital consumption and more #Innovation.

[Shufen Goh @ShufenGoh_]

Will larger platforms dominate the industry? How will businesses keep up? Interesting thoughts on the age of #DigitalMarketing. https://t.co/uDyxSZ5LUu

[Shufen Goh @ShufenGoh_]

#DataScience can help marketers with storytelling and improve their #Brand strategy. #MarketingTips https://t.co/F3BJY0PiVz

[Business 2 Community @B2Community]

How to Use Data Science to Create Interesting Brand Stories https://t.co/8rKWCqkM2G

[Shufen Goh @ShufenGoh_]

As #AdTech continues to develop, it will change your methods of connection. Are you prepared for your future strategy? https://t.co/zwpA2pmbDx

[Shufen Goh @ShufenGoh_]

Keep your #Strategy on all platforms consistent. It can make or break the #Success of your #Brand. https://t.co/BXA2gvKk29

[Business 2 Community @B2Community]

Brand Inconsistency: Why It Happens and How to Fix It https://t.co/EXrd3xmsDu

[Shufen Goh @ShufenGoh_]

New technology and data can aid marketers in building a connection; however, do so strategically and be tactful. #AdTech #MarketingTips

[Shufen Goh @ShufenGoh_]

#SpikesAsia2018 #tangrams #Effectiveness great sharing by Maithreyi Jagannathan from P&G on how to transform it from “my grandma’s Brand”

[Shufen Goh @ShufenGoh_]

Proper integration of #DigitalTransformation will set your company apart from the rest. Whether it's APIs or another method, be strategic with your outreach. #MarketingTips https://t.co/JluJCiShLM

[Shufen Goh @ShufenGoh_]

#DigitalTransformation allows for the unlimited possibilities of new #Technology to be incorporated in the business realm. #AI is just one great example impacting the ad industry. #AdTech https://t.co/mrufP4uHqj

[Shufen Goh @ShufenGoh_]

Whatever your tactic, be sure your #Content connects with your market and stays true to your #Brand. #MarketingTips

[Shufen Goh @ShufenGoh_]

#SocialMedia may be less social than intended, but its outreach exceeds the original expectation. https://t.co/vGYm5kgsKa

[Shufen Goh @ShufenGoh_]

With a vast #APAC region, it's imperative to have a #Strategy that focuses on a national and international connection. #MarketingTips