R3

We are a global consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Part of MediaSense.

[R3 @R3WW]

Join R3 and MediaSense for the first in a series of healthcare focused webinars that delve into the hot topics of agency capabilities, influencer management, and compensation models.

To register, use the code RXROI https://t.co/FXO1Fb3YJY. Exclusive to pharma marketers only.

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When it comes to agency reviews, some marketers are pushing for faster processes, leapfrogging comprehensive approaches, and turning to AI tools and even LinkedIn callouts to find the right match.

Insight from Greg Paull, Ryan Kangisser and Cyd Falkson - https://t.co/rUZIYhFhYv

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Gen AI is reshaping how we work—but faster isn’t always better. Time ≠ quality. Time ≠ output.

When tracking savings, the key is to be open and curious about how AI is changing the nature of work, and not be fixed on any one number or outcome.

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The R3 team attended the launch of @WARC's #ThePacePrinciple, gaining valuable insights into how brands can thrive both globally and within the unique context of the APAC region.

See more https://t.co/wEmNdgeG5U

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Our first EMEA roundtable of 2025 is a wrap! Thanks to everyone who joined us in Amsterdam to discuss changes in the agency landscape, how to work with your agency to get the most from AI, and the overall impact of culture-first marketing.

Key insights https://t.co/zhCtCHyTpR

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Marketing procurement is evolving, with value creation now emerging as the key driver of team operations, success measurement, and collaboration.

Learn more about the key shifts shaping the industry here https://t.co/BWtS4FFc8r

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"Global success requires local relevance," said @Media_Sense CEO Jamie Posnanski in an interview with Marketing Interactive about the role of R3 in the company's overall APAC strategy.

Read more https://t.co/y5N34i4wjS

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Last week, R3’s Seema Punwani joined Adelise Ashdown, Su-Ren Neo, and Shawn Lim on a panel discussing Navigating the New Budget Reality at the Brainlabs x LinkedIn event in Singapore.

See key learnings here: https://t.co/eH42D60znb

[R3 @R3WW]

An important topic for us as a company and the industry at large. Nurturing a transparent and fair pitch landscape is good for both clients and agencies.

In this article, R3's Ishan Chatterjee highlights the urgency of addressing this issue: https://t.co/Yt70ThmWmT

[R3 @R3WW]

Insightful discussions, big questions, and a rapidly evolving agency landscape—last week, R3’s Greg Paull and Gurneet Singadia joined ISBA members in London to explore the latest shifts in marketing procurement.​

Learn more: https://t.co/XCWD5gLWYY

[R3 @R3WW]

Join R3's Greg Paull and Gurneet Singadia as they talk shifts in the UK Agency Landscape with ISBA members at Marketing Procurement Live on 25 February in London.

Register here: https://t.co/rpJSXh1ilY

[R3 @R3WW]

Some real gems were shared at the recent #MostContagious conference in New York.

R3 consultants picked 3 ideas around brand, creativity, and performance that reinforce our work in establishing the right structures and frameworks in marketing operating models.

[R3 @R3WW]

The 2025 R3 Global Agency Family Tree reveals a shifting landscape—holding companies expand and restructure while independents and networks scale up.

Could this be the most significant shift in the agency ecosystem in the last five years?

Request a copy: https://t.co/uUNmFd8tIG

[R3 @R3WW]

In 2024, over 4,000 creative and media pitches shaped the agency landscape. @PublicisGroupe topped the rankings, followed by @WPP, @Omnicom, @dentsu_global, and @stagwell securing major wins.

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As brands move into 2025, strategic planning and a clear understanding of key operational components within the marketing organization are essential for success.

Request a copy of R3's Q4 2024 R3VIEW: https://t.co/pVIkzIz5YQ

[R3 @R3WW]

Marketing is going to face a very different agency landscape in 2025.

Inform future decision-making and strategy on agency partnerships with insights from an upcoming webinar, hosted by WFA in partnership with R3.

Secure your spot: https://t.co/jsRlLZfT8s

[R3 @R3WW]

Once rivals, Omnicom and IPG "became caught in a perfect storm of competitive pressures," but their merger offers a chance to reshape agency operations.

Read the full article by Greg Paull, President, Global Growth at MediaSense and co-founder of R3: https://t.co/o3M9A0TJ7Y

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The Omnicom-IPG merger is set to reshape the agency landscape, creating the largest holding company in history. R3's Greg Paull highlights a key challenge at the heart of this deal: balancing client needs with shareholder demands.

Read the full article: https://t.co/1jxIGkoasP

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Clear AI contract terms enable responsible innovation, safeguard data privacy, and protect intellectual property.

R3 has worked with the WFA to develop a comprehensive best practice guide to Gen AI contract compliance: https://t.co/fB1YHODRNb

[R3 @R3WW]

R3’s 2024 China PR Agency Scope Study reveals a significant shift in how brands in China now assess PR agency performance.

Read more: https://t.co/RKQwx5QHxj