Sid Jashnani

Helping Founders Add 15–30% Revenue Growth Annually | Certified Outgrow Advisor | Revenue Growth Consulting

[Sid Jashnani @siddjash]

The most expensive habit I had as a founder was hiring my way out of every sales slump. Here's why it never worked, and the one thing I'd think about and implement first. Read more here - https://t.co/hORZup5bYI

[Sid Jashnani @siddjash]

Every time a salesperson leaves your company, their accounts go dark.
Nobody follows up. Nobody checks in. Nobody asks what else they need.
That's not a hiring problem. That's a system problem.
If your revenue depends on one person's relationships, you don't have a business. You have a liability.

[Sid Jashnani @siddjash]

"It seems ridiculous we haven't been asking these questions."
A founder said that to me last week about the simplest question in sales:
"Did you know we also handle endpoint security?"
Five words. 20% conversion rate. The best opportunities are hidden behind questions nobody asks.

[Sid Jashnani @siddjash]

Sales training fails because it gives your team confidence for three days.
A sales system works because it gives them confidence forever.
Stop training. Start implementing.

[Sid Jashnani @siddjash]

A founder told me last week: "Most sales training only helps the top 1% who have the knack."
He's right.
If your sales system only works for naturals, it's not a system. It's a lottery.

[Sid Jashnani @siddjash]

The best sales conversations are the ones where you say the least and the prospect says the most.
If you're talking more than 30% of the time, you're pitching.
If they're talking 70%, they're buying.

[Sid Jashnani @siddjash]

£80-120K. That's the loaded cost of one Account Executive.
For the same investment, you can train everyone in your company to sell.
Not one person. Everyone.
One AE or an entire sales culture. Same price.

[Sid Jashnani @siddjash]

Most salespeople respond to a price objection by discounting.
That tells the prospect three things:
You don't believe in your own price.
You don't believe in your own value.
You'll fold again later.
Never discount. Reframe.

[Sid Jashnani @siddjash]

Your prospect won't commit to a price because they can't guarantee the return.
Your salesperson won't pick up the phone because they can't guarantee the response.
Same fear. Different seat at the table.
Fix the fear. Fix the revenue.

[Sid Jashnani @siddjash]

When a prospect says "that's a lot of money," they're not saying no.
They're showing you exactly what's broken in their sales org.
The objection is the diagnosis.

[Sid Jashnani @siddjash]

That's why sales training fails and sales systems work.
Training gives you confidence for 72 hours.
A system gives you confidence forever.

[Sid Jashnani @siddjash]

Your prospect's biggest objection and your sales team's biggest weakness are the same thing.
Fear of an outcome they can't control.

[Sid Jashnani @siddjash]

When fear meets structure, it loses.
When fear meets hope, it wins every time.
Give your people a system, not a pep talk.

[Sid Jashnani @siddjash]

Your consulting engagement costs £80K.
A mid-level hire costs roughly the same per year.
One person. One role.
Your engagement lifts the entire team.
That reframe only happens in a live conversation.
It never happens when they're reading a number on a page.

[Sid Jashnani @siddjash]

You're not ruining the moment by bringing up price at the end of a great discovery meeting.
You're having the most important conversation in the whole process.
The prospect is warmest right then. That's when the number lands softest. Every minute you wait after that, the number gets heavier.

[Sid Jashnani @siddjash]

Your proposal should contain nothing new.
Not the scope. Not the objectives. Not the price.
Everything in that document should be a recap of conversations you've already had. If the prospect is surprised by anything in the proposal, something went wrong earlier in the process.

[Sid Jashnani @siddjash]

People pitch to me all the time. Consultants, agencies, vendors.

The ones who avoid pricing in the room? I lose trust.

Not because I think they're hiding something.

But because if you can't tell me what this costs while sitting across from me, I start wondering what else you're not comfortable saying.

Your buyers feel the same way.