Siddhant Jain

Building DareAISearch | AR 30 Under 30 | Exploring AI Search, Asthma advocacy, Tech, Marketing & Formula 1

[Siddhant Jain @sidtechsid]

I analysed 6 months of AI citation data across search engines.

Here's what AI actually cites before answering your customers:

• Editorial publishers
• Amazon / Flipkart / Justdial
• Wikipedia
• YouTube

SEO built pages. AI Search builds answers.

Most brands are optimising for the wrong layer.

And most brands are still optimising for the wrong layer.
Comment down to get a full report ⬇️

[Siddhant Jain @sidtechsid]

@Google Search Console now has a Generative AI Performance Report.

This is big.

For the first time, brands can start seeing how their website appears inside Google’s AI-led search experiences like AI Overviews and AI Mode.

My take:

GSC will show AI Search impressions.

But brands will still need to understand:

•⁠ ⁠Which prompts trigger visibility
•⁠ ⁠Which competitors are getting cited
•⁠ ⁠What sentiment AI carries
•⁠ ⁠Which sources influence answers
•⁠ ⁠What actions can improve visibility

AI Search is no longer just a trend.

It is now becoming a measurable marketing channel.
#aisearchvisibility #dareaisearch #searchscoreai
@dareaisearch @searchscoreai

[Siddhant Jain @sidtechsid]

Want to know your AI visibility score? Check out this free tool: https://t.co/T8zWJ24Ig7

[Siddhant Jain @sidtechsid]

You didn't choose your insurance.
Your search did.

Type "best term insurance for a 32yo in India" into @ChatGPTapp.

Read the 3 brands it lists.
That's your shortlist now.

We tested 23 brands. The top 4 own 78% of answers.

AI share ≠ market share.

#aivisibility #dareaisearch #searcscoreai
@dareaisearch @searchscoreai

[Siddhant Jain @sidtechsid]

Things AI is silently deciding for you this week:

→ Which restaurant your partner picks for date night.
→ Which hotel your travel agent suggests.
→ Which insurance your father considers.
→ Which doctor your mom calls.
→ Which brand your CFO researches.

Most brands aren't in any of these answers.
Try @searchscoreai to know your visibility score.

#aivisibility #dareaisearch #searchscoreai

[Siddhant Jain @sidtechsid]

AI doesn’t demo your product.
It reads your signals.

If your positioning isn’t clear in 5 seconds -
it won’t get picked at all.

Be clearer before you try to be better.
#AISearch #DareAIsearch #BrandStrategy
@dareaisearch

[Siddhant Jain @sidtechsid]

I'm seeing better companies losing to clearer ones.
And most founders don’t realise it yet.

Here’s the shift 🧵

[Siddhant Jain @sidtechsid]

The clearer company:

→ Gets recommended first
→ Gets trusted faster
→ Gets chosen

[Siddhant Jain @sidtechsid]

@ValueWithPrem Uber Premier/Black works well.

[Siddhant Jain @sidtechsid]

@priteshlakhani Depends on the audience, if your traffic is us based then it is a very good channel.

[Siddhant Jain @sidtechsid]

If your marketing strategy in 2026 doesn't include:

→ AI visibility audits
→ Prompt-level tracking
→ Schema and structured content

Your competitors who do, will eat the answers.

The shelf is being rebuilt - quietly.
#aivisibility #dareaisearch #searchscoreai

[Siddhant Jain @sidtechsid]

@vinodchendhil Too soon but it might impact the brands with premium audiences. We have witnessed this with YouTube premium as well wherein targeting certain users becomes difficult.

[Siddhant Jain @sidtechsid]

Hot take:

Your competitor doesn’t need better ads anymore.
They just need to be the brand ChatGPT names before you.

That’s not content marketing.
That’s market capture.
#searchscoreai #geo #dareaisearch

[Siddhant Jain @sidtechsid]

I attended the @Inc42 AI Summit yesterday, and one thing became very clear:

Building AI products is getting easier.
Building defensible AI companies is getting harder.

Today, anyone can use @ChatGPTapp , @claudeai , @Lovable , @n8n_io , and other AI builders to ship faster.

So “we built an AI product” is no longer a moat.
It is just the starting point.

The real questions are much harder:

→ Are you solving a complex enough problem?
→ Can your AI deliver verifiable outcomes?
→ Can you build proprietary data over time?
→ Can you create trust with enterprises?
→ Can you retain customers through real product value?
→ Can your margins improve as you scale?

One insight from the summit stayed with me:

Enterprise customers may enter because of trust.

But they retain because of product.

That matters even more in AI, because every category already has multiple competitors.

A customer can try one tool, switch to another, and move to a third before your onboarding deck is even finished.

So for AI-first companies, the focus cannot only be speed.
It has to be depth.

+ Co-build with customers.
+ Run field trials.
+ Deliver 10x value in pilots.
+ Document everything.
+ Use experts to train agents.
+ Build around verifiable outputs.

And most importantly, ask one simple question:

Is the AI actually making life better for the customer?

If not, it is just another feature with better branding.

The next phase of AI will not be won by companies that only build fast.

It will be won by companies that combine product, data, trust, judgment, and measurable outcomes.

That is where real defensibility will come from.
#Inc42AISummit #AI #Startups #ProductBuilding #DareAIsearch
@dareaisearch @Inc42

[Siddhant Jain @sidtechsid]

@TheBigGeek At the Inc42 AI summit right now, really well managed till now.

[Siddhant Jain @sidtechsid]

@Ajain112 @varundubey with @superhealth_ind is trying to solve this. How will they do it at scale is the question.

[Siddhant Jain @sidtechsid]

A lot of CMOs will discover AI invisibility the hard way.

Not through dashboards.
Through pipeline drops they can’t explain.

By then, the answer layer will already have picked its winners.

#aivisibility #dareaisearch

[Siddhant Jain @sidtechsid]

This is true for every business.

A new feature, product, system, or process does not create impact just by existing.

People need to know it exists.
Teams need to guide adoption.
Communication needs to match execution.

Otherwise, even the best improvements remain invisible.
#coordination #airporttales #learnings

[Siddhant Jain @sidtechsid]

While I was sitting at the Airport today, I realised one major thing about Coordination between teams is not a small operational detail.

It directly impacts adoption.
🧵

[Siddhant Jain @sidtechsid]

There was a dedicated DigiYatra security checkpoint, but almost no one was using it.

The tech was ready.
The infrastructure was ready.
The process was improved significantly.

But the communication between the implementation, the ground staff, and the passengers was missing.