Siftsy 💬

Capture what's actually happening in the comments.

Trusted by teams at Coca-Cola, Hilton, Paramount, Live Nation and more.

[Brett Dashevsky @brettdash_]

Polymarket has now rolled out paid partnership posts with LeBron, Jeter and Eli Manning, so I threw all three into @siftsy to see how the comments compared side by side.

Pretty wild how aligned sentiment was from the comments:

LeBron: 3.6
Jeter: 3.5
Eli: 3.2

OFF across the board.

Different levels of reach, but the same general reaction. Lots of backlash around the gambling tie-in, “sellout” comments and people questioning why athletes this wealthy and influential are promoting it.

Full side-by-side 👇

[Brett Dashevsky @brettdash_]

Recent @siftsy customer wins:

Wendy’s
FaZe Clan
Stellantis
McCann / Mastercard

Soon:

L’Oreal
UTA
Ticketmaster

The comment section is full of insight and brands and agencies are eager to capture it.

[Brett Dashevsky @brettdash_]

When a brand announces a major collab... where should it be posted?

On the brand’s account? Or on the influencer’s personal account?

Nike and SKIMS just gave us a perfect case study.

Let's dive in:

[Brett Dashevsky @brettdash_]

I've been building @getsiftsy — we turn comment sections into campaign insights for marketers and brands.

Earlier this week, I came across this brilliant campaign between LeBron & @tacobell.

The whole thing started when LeBron posted this hilarious reaction to being left out of Taco Bell's latest campaign.

The post blew up - 6.1M views. But the best part was what happened in those comments...

So let's break it down:

[Brett Dashevsky @brettdash_]

If you’re chronically online, you know who Nikocado Avocado is.

He’s the infamous Mukbang creator, who recently revealed an insane weight loss to his audience.

I had @getsiftsy analyze the audience responses to the video across TikTok, YT and IG.

I'm sure you can guess which platform had the most ruthless response... let's break it down:

btw, when I say "vibe score" we're assessing, well, the vibes of the response to the content on a scale of 1-10. It's calculated by averaging the sentiment, relevance, and consensus of the comments.

1️⃣ YouTube: 8.4/10 Vibe Score, 94% positive comments

Longtime subscribers appear supportive of this lifestyle change.

2️⃣ TikTok: 6.6/10 Vibe Score

Viewers expressed mixed opinions on the platform.

3️⃣ Instagram: 5.7/10 Vibe Score, 34.9% negative comments

Instagram users showed the most skepticism towards the transformation.

Key themes that emerged:

👉 "Is this real life?"
👉 "Ozempic or gym selfies?"
👉 "YouTube will never be the same!"

The analysis of this highlights how audience demographics and platform culture can greatly influence reception to content.

Here, IG was the most ruthless...

What factors do you think contribute to these varied reactions across different social media platforms?

[Brett Dashevsky @brettdash_]

Sara Blakely recently launched Sneex, a new shoe that boldly combines the comfort of sneakers with the elegance of high heels.

Innovative... yet a bit provocative!

I had @getsiftsy analyze the social media comments of the launch video across both Instagram and TikTok.

And the results revealed fascinating differences in how the product was received across the two major platforms.

So let's start with TikTok — a more... critical audience:

The overall Vibe Score was a lukewarm 4.4 out of 10, with sentiment leaning heavily negative (67.4%).

Comments showed low relevance to the product specifics and little consensus among users.

Key themes in the TikTok discussion included:

👉 Disappointment with the design and price point
👉 Comparisons to early 2000s fashion trends
👉 Suggestions for alternative designs

And Instagram — well, a much... warmer reception:

The Vibe Score here was a solid 7.8 out of 10, with a highly positive sentiment (81.6%).

Comments were more relevant to the product and showed stronger consensus among users.

Instagram discussions centered around:

👉 Excitement about Blakely's concept
👉 Eagerness to try the new design
👉 Requests for vegan options

This contrast highlights 3 key takeaways for me:

1️⃣ Platform choice matters: The same product can elicit dramatically different responses depending on where it's presented.

2️⃣ Audience alignment is crucial: Instagram's fashion-focused audience seemed more receptive to this innovative footwear concept.

3️⃣ Engagement transcends sentiment: Both positive and negative reactions drove substantial discussion, showing strong audience engagement.

For brands like Sneex, and even for established entrepreneurs like Sara Blakely, understanding platform-specific dynamics is crucial for successful product launches and marketing campaigns...

[Brett Dashevsky @brettdash_]

"Very mindful, very demure" is the trending thing.

So naturally, I had @getsiftsy analyze the comment section in the original viral video.

The results?

With a Vibe Score of 8.0/10, this video clearly resonated with viewers (very mindfully, very demurely).

Let's break it down:

1️⃣ Balanced territory: The sentiment analysis shows an almost perfect split with 49.2% positive and 50.3% neutral comments, with a mere 0.5% negative.

It seems viewers are as balanced in their reactions as a perfectly coordinated, demure outfit.

2️⃣ Staying on topic (mindfully): With a relevance score of 8.6/10 and 78.8% of comments on-topic, viewers were as focused as someone applying mascara for a job interview.

3️⃣ United in demureness: A consensus score of 8.2/10 indicates strong agreement among viewers.

Key themes that emerged:

👉 Excitement over discovering the 'demure' origin story
👉 'Demure' becoming the new buzzword in viewers' vocab
👉 Appreciation for the calming, mindful vibes of the video

What's your take on this 'demure' trend?

[Brett Dashevsky @brettdash_]

I've spent the past few months building @getsiftsy, an AI-powered comment section analytics tool for marketers and brands.

With the 2024 Summer Olympic Games closing out, we had it analyze some of the most popular Olympic athlete content to see who took gold there.

The results? As close as any photo finish at the games...

🥇 Ilona Maher (Rugby) - Vibe Score: 8.1 with 7.5K comments:

• Sentiment: 7.9/10 (72.5% Positive)
• Relevance: 8.1/10 (89.5% On-Topic)
• Consensus: 8.4/10 (89.5% Agreement)

Key insight: Ilona's lighthearted content featuring Paris and a croissant resonated strongly, generating admiration and wanderlust among viewers.

🥈 Henrik Christiansen (Swimming) - Vibe Score: 7.9 with 3.6K comments:

• Sentiment: 7.2/10 (23.3% Positive, 76.7% Neutral)
• Relevance: 8.0/10 (96.9% On-Topic)
• Consensus: 8.6/10 (100% Agreement)

Key insight: Henrik's "Olympic chocolate muffin man" persona created a unique and engaging narrative, sparking curiosity and amusement.

🥉 Simone Biles (Gymnastics) - Vibe Score: 7.8 with 80K Comments

• Sentiment: 7.1/10 (77.5% Positive)
• Relevance: 8.1/10 (71.9% On-Topic)
• Consensus: 8.2/10 (81.5% Agreement)

Key insight: Simone's content fostered strong team spirit, with viewers expressing admiration for both individual and team achievements.

It's pretty cool to see the positive reception to the majority of the athlete content... other than the Australian break dancer, of course.

Athletes are creators, who are great for brands to partner with. This Olympics was by far the biggest for social content.

[Siftsy 💬 @siftsy]

@brettdash_ 🫡

[Brett Dashevsky @brettdash_]

There's a NYC creator who's built a following by filming himself throwing tantrums before work.

Every video goes absolutely viral, and they're hilarious.

One of his most viral videos got 34M views, 5.1M likes, and 35K people talking about it in the comments.

So, naturally, I had @getsiftsy analyze the comment section to capture the real response to the content.

And the results are as eye-opening as the tantrums themselves...

Let's break it down:

With a solid Vibe Score of 7.0/10, this video clearly struck a chord with viewers.

1️⃣ Neutral territory: The sentiment analysis shows a whopping 88.4% neutral comments, with only 8.2% positive and 3.5% negative. It seems viewers were more focused on relating than judging.

2️⃣ Staying relevant: With a relevance score of 7.7/10, viewers kept the conversation on track. Interestingly, 58.5% of comments were general, suggesting people were drawing broader connections to their own lives.

3️⃣ United in frustration: A consensus score of 7.8/10 indicates strong agreement among viewers. Looks like the struggle is real — and shared.

Key themes that emerged:

👉 Shared experiences of adult pressures
👉 High relatability to pre-work stress
👉 Humor as a coping mechanism

From these results, my personal takeaway on 'real life' content like this is that content doesn't need to be overtly positive to engage an audience.

Sometimes, acknowledging shared frustrations can be just as powerful, especially in a humorous way.

Turning a personal moment into a shared experience creates a sense of community among viewers.

What's your take on this trend of 'real life' content?

[Brett Dashevsky @brettdash_]

The latest @MrBeast video featuring 50 top YouTubers became his most-watched ever in 24 hours.

There were 304K comments on it (!), so I had @siftsy, the comment section analytics tool, dive into it all.

Here's what it found:

With a stellar Vibe Score of 8.0/10, this video clearly struck a chord with viewers.

Overwhelmingly positive reception: The sentiment analysis shows a whopping 70.2% positive comments, with the remaining 29.8% neutral.

Laser-focused engagement: With a relevance score of 7.8/10 and 75.8% of comments directly on-topic, viewers were deeply engaged with the content.

United in appreciation: A consensus score of 8.4/10 indicates that viewers were in strong agreement about the video's quality. With 95.8% agreement and zero arguing, this comment section was filled with positivity.

Key themes that emerged:

👉 Gratitude for MrBeast's content
👉 Excitement over YouTuber collaborations
👉 Love for memorable moments and quotes
👉 Praise for entertainment and creativity

What can creators learn from this?

👉 Featuring other creators can expand reach and add fresh energy to content.
👉 Unexpected partnerships and moments keep viewers engaged and talking.
👉 High-quality, positive content can unite an audience and minimize negative discourse.

For brands and marketers?

This analysis highlights the power of celebratory content, collaborations, and consistently delivering high-quality entertainment.

It shows that when done right, content can create a virtually unanimous positive response - a holy grail in the often-divided world of social media.

Oh and Mr. Beast hit 300M subscribers, which people shouted out a ton in the comments.

Love to see it.

[Brett Dashevsky @brettdash_]

I've spent the past few months building @siftsy, an AI-powered comment section analytics tool for marketers and brands.

We just had it analyze the Four Seasons baby video, and the results are interesting:

With a stellar Vibe Score of 7.6/10, this video clearly struck a chord with viewers.

Let's break it down:

Overwhelmingly positive reception:

the sentiment analysis shows a whopping 52.9% positive and 45.6% neutral comments, with only 1.5% negative. This baby's charm offensive was clearly a hit!

On-topic engagement:

with a relevance score of 7.6/10 and 57.4% of comments directly on-topic, viewers were captivated by the content, sparking discussions about child development and humor.

High consensus:

a consensus score of 7.8/10 indicates that viewers largely agreed in their reactions, sharing in the collective amusement and surprise.

Key themes that emerged:

👉 Amazement at the baby's articulation
👉 Jokes about a "real-life boss baby"
👉 Discussions on child development
👉 Appreciation for the humor

pretty dope!

[Brett Dashevsky @brettdash_]

I've spent the past few months building @siftsy, an AI-powered comment section analytics tool for marketers and brands.

We just had it analyze Zuck's July 4th surfing video, and the results are fascinating:

With a Vibe Score of 6.5/10, the reaction is more nuanced than your typical Independence Day celebration.

The sentiment breakdown shows 29.7% positive, 56.2% neutral, and 14.1% negative comments.

Clearly, Zuck's attempt to appear relatable while celebrating the holiday stirred mixed emotions.

Interestingly, engagement was high, with 98.8% of comments staying on-topic. This suggests the video successfully captured viewers' attention, whether they loved it or not.

Key themes emerged:

👉 Debate over authenticity vs. PR tactics in holiday content
👉 Appreciation for Zuck's 'human' side during a national celebration
👉 Skepticism and political commentary, heightened by the patriotic context
👉 Speculation about potential AI use in the video

What does this tell us about tech leaders and personal branding, especially during cultural events?

It's a delicate balance between humanizing their image and inviting increased scrutiny.

As the lines between personal and professional blur on social media, figures like Zuck face the challenge of navigating these waters – both literally and figuratively.

What Siftsy showed us here is gold for marketers and brands:

Understanding the convos in the comment section gives us the inside scoop on what works (and doesn't) and how audiences respond to your content and ads.