Seventeen is THE Hybe senior group that the Hybe juniors actually like and feel genuinely comfortable around. Since they don't go out of their way to make themselves exclusive or superior, the younger groups actually feel comfortable interacting with them on a personal level
🐶 to younger idols, SVT is the textbook example of a group
🍒 we've done plenty of things wrong
👤 there no single right way, but by judging everything you've accomplished, your way clearly worked. keeping 13 people together for over a decade isnt easy. you've done well
🥹
🐶 i still remember this. the first time we went to MAMA we didnt win a single award. we were discouraged at that time then SVT came up to us and said "looking at u reminds us of ourselves. if u keep doing what u're doing, u can become one of the biggest groups" they told us that and left. and they won the daesang that year
🐶 we said, "some day, we'll crush it like seventeen"
🥹🥹🥹
when scoups mentioned that choreographer who said he will give all his fortune if svt succeeded, i got reminded of woozi's speech when he said ppl used to say they'd never succeed because of the number of members. oh my svt im so proud of who you are today
Dior x A24: What is this project, and why Mingyu?
1. What is the video?
The short film (“A24 meets Dior”) announces a two-year partnership between the house and independent studio A24. The core of the deal revolves around A24’s revival of the historic Cherry Lane Theatre in New York. Dior is stepping in to co-fund live theater runs, costume design, and backstage mentorship programs. The launch video leans into A24’s signature dry, self-aware humor: a lineup of actors auditioning for the role of Jonathan Anderson.
2. Why feature Mingyu if he’s enlisted?
A lot of people wonder why a brand would push a multi-year campaign with an ambassador who is currently away. In luxury fashion and entertainment, the logic is very deliberate:
* Pre-filmed campaigns: Massive brand deals operate on long timelines. Dior shot this material well before his enlistment date as part of his ambassador duties.
Under Korean military service law, brands are fully permitted to roll out pre-recorded, banked content during a recruit’s service term.
Brand continuity: A global ambassadorship doesn’t pause just because someone is serving. Dior keeps its key roster consistent, ensuring Mingyu remains a signature face of the house.
High engagement: Unlike traditional celebrity endorsements that might cool down during a hiatus, K-pop audiences rally heavily around content released during service. For Dior, having Mingyu in the rollout brings immense organic traction and keeps his cultural capital peak-level right up to his discharge.