Silent Coder

Web Dev & IT Pro | Leader | Sharing coding tips, tech hacks, and remote work insights | Dad of 2 | DM for collabs

[Silent Coder @silentcoder62]

@Blizzard_Ent @Warcraft new tender mount and couldnt even be bothered to animate the mounted legs properly, look at how ridiculous this looks

[Silent Coder @silentcoder62]

@Dogecoinmultipl @TateTheTalisman If your response to facts is a slur, you’ve already lost the argument.

[Peter Girnus 🦅 @gothburz]

I am a senior vice president at a $68.7 billion gaming company.

Activision-Blizzard.

We have a 30-year-old franchise.

Warcraft.

Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop.

Our former creative director just told the press he wishes we hadn't called it "Warcraft."

He said the name sounds intimidating.

He helped create the name.

We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway.

Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched.

She also said "No one thinks the same about Warhammer."

She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise.

The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge."

We called our GDKP raiders "delusional."

We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet.

The community noticed. We described their concerns as "feedback we're monitoring."

We are always monitoring. We have never once changed course because of monitoring.

The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots.

They're not wrong.

The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM.

TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships.

TAM is a number in a slide deck that makes a board feel comfortable.

We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community."

We are very good at listening. Eventually. When the feature aligns with a monetization roadmap.

Here is what I know and cannot say in a meeting:

The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition.

The name is "Warcraft" and for 30 years nobody was confused about what it meant.

The problem is not that new players find the name intimidating.

The problem is that old players are starting to find us unrecognizable.

And we don't have a focus group for that.

[Silent Coder @silentcoder62]

@clemmygames Soul reaver

[Silent Coder @silentcoder62]

@elonmusk @grok @xai That's nice and all but give us a grok cli

[Silent Coder @silentcoder62]

@TateTheTalisman To be honest here Tristan you and the rest of the world are being fed a false narrative. I'm a South African that has grown up in a extremely diverse area and lived in various neighborhoods. Including farm areas, this notion that whites are being targeted is a boogeyman strategy

[Silent Coder @silentcoder62]

@WillisEllis8 Your commitment to this project is astonishing. keep it up!

[Silent Coder @silentcoder62]

@IzzysPEpRena connected! :)

[Silent Coder @silentcoder62]

@trikcode Let us connect!

[Silent Coder @silentcoder62]

@stephanyoguocha 'works over perfect' is my whole deal haha, still it looks great and client tweaks are always chaos right? @silencoder62

[Silent Coder @silentcoder62]

@BoujidStack Yo @BoujidStack, TodoMe getting love on Reddit’s sick. You adding anything wild to it? @silencoder62
#WebDev

[Silent Coder @silentcoder62]

@Rohandede18 Damn @Rohandede18, hospital software live and paid, huge W. How’d you land that gig? @silencoder62
#WebDev

[Silent Coder @silentcoder62]

@tymek_dev Yo, @tymek_dev really nice looking portfolio, quite sleek, use any tailwind? Mine is still coming together and going through various iterations lol @silencoder62

[Silent Coder @silentcoder62]

@amrit_xrajput Yo @amrit_xrajput, resume with a download’s clutch, portfolio’s coming together nice. still in the process of building mine. What’s next for your site? @silencoder62
#WebDev

[Silent Coder @silentcoder62]

@neerajnath155 Hey @neerajnath155, Share Modal’s slick, love a good demo. I just wrestled JS into a Snake game in a day, crashed a ton before it worked. What’s your next build? @silencoder62
#WebDev

[Silent Coder @silentcoder62]

@Vishesh22k Yo, zombie shooter sounds dope, tweaking ‘til you hit the limit is always key, come back later and reiterate again. I just got a Snake game running after JS kicked my ass all day.
@silencoder62

[Silent Coder @silentcoder62]

@rivuu9 dropped a follow, more than happy to connect

[Silent Coder @silentcoder62]

@eliana_jordan The question isn't how much you're willing to sacrifice. Some of us are willing to sacrifice after work hours, week after week. It's about "what app"

[Silent Coder @silentcoder62]

@NanouuSymeon You guys have days where you don't code???