E-commerce SEO tip
Breadcrumbs help to build an internal site links network. It will benefit large websites handling many products to help Google crawl and index those pages.
#EcommerceTips#seo
Have you noticed that @amazon 1-Click patent expired last year? That is amazing! With 1-click buying taking over the internet, we are stepping towards a future where we will only shop online, and mostly on mobile." #ecommerce
Ecommerce product page: real photo of model and additional information identifies the size for a better understanding of what item looks like. As well as amazing video. Meeting the customer expectations. #ecommerce#everlane
Good indication on how #ecommerce product pages should be prepared. @ConversionXL did and original research on how people read short articles:
- 97% read the title;
- 98% looked at the sub-title;
- 60% were skimming rather than reading everything;
- 91% read image caption.
#ecommerce@McKinsey report identifies 3 consumer shifts: Getting personal; Mobile obsessed; Platform first. The winner here will be platforms which are already strong in personalization and mobile. They have clear USP of bringing convenience and breadth of offerings to customers
#seo
SEO opportunity is shrinking…
At the end of 2017 @randfish and @HubSpot almost at the same time published articles with actual data showing mentioned trend:
https://t.co/tbXNlGdSFs
https://t.co/KhfWBiDazF
Now it’s really good time to rethink SEO strategy.
Google Chrome will have built-in ad blocker from February 15th. What changes will it bring? More money to Google because less inventory available + better experience for users. What do you think? #display#Advertising https://t.co/CnE8OHSgBv