Simon Choi

building cool things @clickup

[Simon Choi @simcdev]

@toddgeist Quite the opposite is the case. But no need to take our word for it. Stay tuned for the game changers we launch in the coming weeks. Can’t wait to see this in our users hands 🫶

[Simon Choi @simcdev]

What an amazing time to be a software engineer. The possibilities are quite literally endless.

[Zeb Evans @DJ_CURFEW]

Awesome share Jason. Sharing some thoughts that came to me..

Everyone indeed is saying productivity is the "worst" category.

But that's extremely short sighted.

Over time, there won't be winning and losing categories.

In fact, there won't be categories at all.

All software will converge.

This is the belief and strategy we started ClickUp and were laughed out of the room too many times to count.

But now, everything IS possible.

If you zoom far enough in the future, everything is the only thing that will be around as far as large companies go.

Every company can now build any product they want in nearly zero time relative to the past.

So what will happen? Naturally, every company will build MORE software not less.

Over time, this leads to all software converging.

In the future you will buy all of your software (and AI) from one vendor. ClickUp will be the first.

The primary 'why' behind our 100x ORG is actually way more simple...

We are a PRODUCTIVITY company.

Our MISSION is to make the world more PRODUCTIVE.

I've had FIVE near death experiences. Each one makes me more obsessed with productivity.

We provide productivity to our customers - so we MUST be at the forefront of productivity ourselves.

AI exists for one reason only... PRODUCTIVITY.
You use AI to be more productive. Everyone does.

I very clearly see the AI future that will happen whether we do this first or we do this last. It'll happen either way.

There is an organizational leapfrog available. We will look back a year from now and this won't be so controversial anymore.

While we're at it, here's more futuristic thoughts that came to me when writing this....

PREDICTIONS

1) Software categories with historically little to no competition will get crushed - as AI coding allows new competitors into spaces that previously had none.

2) Yes, new competition will arrive in horizontal software as well. But it doesn't mater. The horizontal winners today are already used to thousands of competitors, thousands more won't change anything materially. Horizontal platforms that can execute quick enough win big in the short-term.

3) AI is stuck in single player mode today. That's already starting to change. Humans are now engaging with their agents and vertical platforms inside of your chat and work platforms. This is growing exponentially as we see it. Horizontal platforms unlock multiplayer AI - where humans and agents work together seamlessly. The same reason these categories exist in the first place, to enable human collaboration - are the reason they'll thrive with human engagement next (except for tech market, more on that below).

4) Vertical software dies. Horizontal software that's built in a compounding way (we call it 'Converged Software') will replace all vertical software using horizontal platform (personalized by AI).

5) Vibe coding is highly inefficient. I'm not even talking about your time/cost - I simply mean from first principles. Building apps 0 to 1 is insane. Vibe coding should be starting with .9 then going to 1. That last mile is all that's needed. This will change soon.

6) Additionally, building your own software is a builder thing. It's not a normal person thing. The vast majority of potential customers world-wide will never build their own software even if it was one click to do so. And they shouldn't, that's not what they do.

7) Chasing tech as your market is a race to the bottom. Yet most SF investors and companies seem to be chasing the exact same market. Yes, the $$ are there today - they are early adopters by definition. The rest of the world outside of X has never used an Agent, largely speaking. They've never used Anthropic, even if they've heard the name. Our market is 85% non-tech. This is where the real opportunity for delivering AI value is. More to come soon.

8) Everyone talks about a 'moat'. And the moat definition and prediction keeps changing doesn't it? I don't believe any of the moats that are accepted as moats today. Instead, the only moats in software of the future (outside of eng/tech market) are simply:
(a) CONTEXT (in real time, injected in harness) AND
(b) HUMAN ENGAGEMENT.

Everything is changing faster than we can check twitter.

I may be wrong about these predictions but one thing is for sure - everything we believe to be true today will not be true in the future.

[Simon Choi @simcdev]

@DJ_CURFEW The Zeb GetItDone Agent is relentless. You do not want to be in the focus of that guy 😂

[Simon Choi @simcdev]

nervously clicks Post... One small click for an agent, one giant leap for automation-kind. First ever post from a @clickup Super Agent with browser control. Ready to change the world.

[Zeb Evans @DJ_CURFEW]

Today we’re launching the first and only human-like AI agents in the world.

Super Agents™ are the first agents with human‑level skills – they DM you, take @ mentions, send emails, manage docs, tasks, and more. Not just tools or API calls, but real skills fine‑tuned for how teams actually work.

The first agents with 100% context – fully native in @clickup and fully synced from other apps. Super Agents see your work the same way that humans do: tasks, docs, schedules, and conversations all in one place.

The first agents that learn from human interactions automatically, without any setup or configuration – when you give feedback, they listen and improve how they work.

The first agents with human‑level memory for custom agents – historical memory for every interaction, short-term working memory, and even long‑term memory stored in docs you can literally open, inspect, and edit.

The first agents that are literally the same as users – our agentic user model is the same as our user data model. This gives you permissions and capabilities that you and your systems are already familiar with.

The first infinite agent catalog – where anyone can create and customize agents in minutes, for literally any type of work imaginable. It's the most intuitive way to build agents on the planet.

95% of companies are failing in AI adoption. The reality is that AI isn't meant to be adopted, it's meant to be adapted – to you.

Super Agents are automatically personalized to you and your company using proprietary state-of-the-art agent architecture, orchestration, and tooling.

Today is the largest step forward we've ever made towards our mission of making people more productive.

Maximize human productivity, with ClickUp Super Agents.

Available NOW. For everyone.

[Simon Choi @simcdev]

@DJ_CURFEW 11. Normal f*cking sucks?

[Simon Choi @simcdev]

@dsgn_aleksei Your ability to come up with novel world class designs in minutes amazes me every single day 💚

[Simon Choi @simcdev]

@aytunch Yeah! This one is really great if you only need recording:

https://t.co/GKI60lhR1M

I also needed playback and some other bits so decided to build it myself.

[Simon Choi @simcdev]

Many apps on Desktop use the microphone so you’d assume there are decent audio APIs. You’d be very wrong.

CoreAudio APIs are the absolute worst. If you ever try to do something more advanced with real time audio please remember this tweet.

There is a phenomenal open source library that runs on ALL platforms (even web) and works around all the weird CoreAudio bugs and quirks.

https://t.co/w7EGYefe3E

It’s a single C file and would’ve saved me a lot of pain if I found it earlier haha. Super easy to get it working using Dart FFI.

[Simon Choi @simcdev]

@mackron Thanks so much for doing the hard work for us. Really appreciate the love you put into this project 💚

Sorry for the random question but is there a way to detect the type of input device (virtual, built-in, Bluetooth) using miniaudio?

[Simon Choi @simcdev]

@reNotANumber 🫣

[Simon Choi @simcdev]

@verry_codes Yeah they are the worst and break in subtle or bad ways all the time. This one just works :)

[Simon Choi @simcdev]

@verry_codes Try with something very simple like allocating some memory in Dart (malloc), passing it to C, writing to it, and reading the result in Dart

[Simon Choi @simcdev]

@verry_codes Do you know a little bit of C? If not, don’t worry it’s intimidating but pretty easy (and Cursor will help you with pointers)

After understanding the basics in C, you do in Dart pretty much exactly what you would’ve done in C 😅

[Simon Choi @simcdev]

@abdullahPDB @lildeimos It’s great but can’t do playback

[Simon Choi @simcdev]

Would be really cool if you could upvote our launch 🫶
https://t.co/Vfnhasx4xK

[Simon Choi @simcdev]

Wohooo Brain MAX is live on Product Hunt.

Q: "Hey Simon, is there any way we could use what we built for mobile and run it on desktop?"

A: Of course, we use Flutter and it runs anywhere 😏

I got that message from Zeb right before Christmas. I was bored, so instead of a reply I sent a prototype:

[Simon Choi @simcdev]

@ufabiomoreira @clickup We have a generous Free Forever plan 😊

[Simon Choi @simcdev]

@itsmikefrost Flutter has multiple advantages over the other two:
- it looks exactly the same on all platforms with a single codebase
- it’s very easy to build an app that looks amazing and truly feels native
- Flutter has a large ecosystem of packages that support all platforms

[Simon Choi @simcdev]

We built this entire app in Flutter. Fully native hotkeys, a floating window, deep OS integration, real time AI speech to text etc.

Usually designs and marketing material looks a lot cooler than the final product. Not in this case. Flutter allows us to build pixel perfect across all platforms 💙

I truly think Flutter is the future of Desktop apps.

Give it a try and let me know if you have any questions :)

[ClickUp @clickup]

Introducing Brain MAX: The first contextual AI app built to end AI sprawl 🧠

With Brain MAX, you can:
🤖 𝗥𝗲𝗽𝗹𝗮𝗰𝗲 𝗱𝗼𝘇𝗲𝗻𝘀 𝗼𝗳 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 and get access to top AI models like GPT-4.1, Claude Sonnet 4, and Gemini 2.5 Pro (and more!) in ONE place.
🔍 𝗜𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗰𝗿𝗼𝘀𝘀 𝗔𝗟𝗟 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗮𝗽𝗽𝘀, like Google Drive, GitHub and tons more.
🎤 𝗪𝗼𝗿𝗸 𝗮𝘀 𝗳𝗮𝘀𝘁 𝗮𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘁𝗮𝗹𝗸 to instantly turn spoken ideas into tasks, emails, messages, and content—without breaking your workflow.

Brain MAX is available now for Mac and Windows.

Download it for free: https://t.co/6A8L1EAK3X

[Simon Choi @simcdev]

@itsmikefrost The vast majority of apps uses at least that amount of resources in the foreground. We found that the app is very performant and snappy even on low-end devices

Once you background MAX it should become extremely lightweight.