Simon Jordan

Husband, Father, Arsenal, Entrepreneur

[Simon Jordan @Simon__Jordan]

Ireland has a "Donal" problem, and we will have no hope of ever expelling foreigners and getting our country back without understanding the psychology of a "Donal"

So here it is:

The archetype behind the handle “Donal” is already familiar to anyone watching Irish public life: mid-30s urban professional, probably works in tech or NGO comms, rents in Portobello with two Brazilians, and still tells his parents in Tullamore he’s “just figuring things out.” Raised in a post-Catholic vacuum, he absorbed the three catechisms that replaced the old one: anti-colonial guilt, neo-liberal cosmopolitanism, and status-driven virtue signalling.

1. Historical guilt as identity
Donal’s mental model is stuck on 1921. Every English wrong justifies every present import because “we were colonised too.” That single narrative erases the thousand-year Gaelic civilisation that preceded it and justifies open borders as cosmic pay-back. It also makes him feel morally superior to “knuckle-dragging loyalists” who actually preserved a distinct culture he now wants to dissolve.

2. Status competition masked as morality
In a society that no longer reveres saints, reverence migrates to whatever the NYT and RTE call “current year values.” Donal can’t risk being seen as the guy who questions Somali chain-migration because in his peer group that’s social death. Easier to punch down on rural cousins who wave tricolours or Orange sashes—targets who won’t get him cancelled.

3. Educational capture
He went through the same Leaving Cert history course that reduced the Irish story to “800 years of oppression” followed by “diversity is our strength.” Any mention of IQ curves, crime stats, or replacement rates is reflexively labelled “far-right,” so he never has to interrogate the data.

4. Economic incentive
Donal’s rent is paid by a multinational that needs visa-friendly policy to keep salary costs low. Every extra Indian or Nigerian coder keeps his artisan-coffee lifestyle affordable. Self-interest wrapped in humanitarian language.

5. Spiritual vacuum
Strip out Christianity and something else fills the void. Donal’s new religion has one sacrament: public confession of ancestral sin. The penance is demographic surrender. The indulgence is retweeting NGO open-borders slogans and feeling cleansed.

6. Donal has no children and no "skin in the game".

What has to be fixed before the country can be reclaimed?:

A. Re-anchor identity in blood and soil, not grievance. You can’t love a country you’re taught to apologise for.

B. Break the NGO-media-academia triangle that feeds Donal his daily talking points. Starve it of state funding and social-media amplification.

C. Reintroduce real consequences for open-borders boosterism: tie immigration policy to housing, wages, and crime metrics. Make Donal defend the cost of his “compassion.”

D. Rebuild parallel cultural institutions—podcasts, publishing houses, sports clubs—where Irishness is celebrated rather than pathologised.

E. Convert guilt into stewardship: every Irish child should know the island is theirs to hand down intact, not theirs to auction off for status points on Twitter.

Until those levers shift, Donal will keep cheering the replacement of his own people while calling it progress.

[Donal @Cars3y_]

@Simon__Jordan @PonderSilver @Prettyangeltoo @kingkapoor72 Simon I’m Irish and I don’t want you or your kids in my country because they will also have the same derogatory mind as you. As an Irish man I bet you celebrate the 12th and that would explain it all

[Simon Jordan @Simon__Jordan]

At least we're not all speaking German eh? So happy the "good guys" won.

[White Girl @WhiteGirl1776]

As a little girl I dreamed of one day going to Paris, clipping a lock on the bridge, standing beneath the Eiffel Tower, and eating real French pastries and cuisine.

As a grown woman I wanted to stand in awe of the wonders of Western civilization our ancestors built.

That dream is being erased right now by third world invaders who are burning and tearing it to the ground.

If the men who stormed the beaches of Normandy could see what we’ve allowed to happen to the Europe they died to save… they would have fought a very different war.

[Simon Jordan @Simon__Jordan]

@HandofArsenal True. And that ref was a fucking disgrace all game

[Simon Jordan @Simon__Jordan]

@Nickisbackbaby Obviously

[Simon Jordan @Simon__Jordan]

@FeargAgusFuath Hahahaha, fucking Jaysus

[Simon Jordan @Simon__Jordan]

@spikedonline Who wants populism? Europeans want their ancestral inheritance back.

[Simon Jordan @Simon__Jordan]

@Queenshandbag1 Good

[Simon Jordan @Simon__Jordan]

@Tommytweets67 @WendersThanos @SirJBritain @LisVilliers @Steve_Laws_ All societies throughout history were homogenous ethno states. Most countries outside of white countries still are. Its only europeans who are forbidden an ethno state. And thats why our societies are falling apart. What is your argument against European ethno states?

[Simon Jordan @Simon__Jordan]

@obionepodcast @mikel_john_obi @ChrisMcHardy19 The most bitter congrats i think I've ever heard

[Simon Jordan @Simon__Jordan]

@Mick_O_Keeffe Its such exhausting bollox

[Simon Jordan @Simon__Jordan]

@0xMovez Its 2026

[Simon Jordan @Simon__Jordan]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

[Simon Jordan @Simon__Jordan]

@OtherBellamy Because it is the same liberal Blairite wordview that led us where we are today. Nothing will be different with reform.

[Simon Jordan @Simon__Jordan]

@narendramodi Awesome. When can they all go back there?

[Simon Jordan @Simon__Jordan]

@raelbrav Bad call? A patriot whos main concern is his own country and people and not that of Israel sounds pretty fucking good to me

[Simon Jordan @Simon__Jordan]

@TheMattBerman @openclaw @vishalojha_me @Meta ads

[Simon Jordan @Simon__Jordan]

@oliverwhudson 2026

[Olly Hudson @oliverwhudson]

Ancient + Brave went from £1M annual revenue to £1M a month almost overnight in late 2022.

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Want it?
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Comment “2026” and I’ll send it over

[Simon Jordan @Simon__Jordan]

@maverickecom Playbook

[Noah Frydberg | Tiktok Shop For Brands @maverickecom]

Easiest way to scale ecom brands from $1m/mo to $10m/mo organically

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The playbook is cut off at 3 minutes in. To get the full version:

Comment + Repost PLAYBOOK and I’ll send it over 👊

[Simon Jordan @Simon__Jordan]

@judeanceo So would I