Simon Azman

Scaling Info

[Simon Azman @simonazman]

Guys watch until the end. It is a joke. The main goal of this video was to show that a lot of people are copying SOPs in the info space and I'm in favor of coming up with your own thoughts. I don't have any SOPs from the names I mentioned I'm this video, I'm not giving away anything that's not mine. It was a joke. Watch until the end before commenting anything

[Simon Azman @simonazman]

Your info business needs to be built on a strong fundament.

A strong offer, the right in-market messaging and a strong sales are essential before ever spending a dime on ads.

Otherwise you will end up burning through your ad account spending months wondering what's going wrong

[Simon Azman @simonazman]

@russellbrunson 100%

[Simon Azman @simonazman]

@theandreilucian Atomic Hqbits

[Andrei Lucian @theandreilucian]

You don’t need big leaps to win.

• Improve 1% today
• Track your progress
• Stay consistent
• Let compounding do the work

Small gains turn into big results.

[Simon Azman @simonazman]

@AlexHormozi 1 + 2

[Simon Azman @simonazman]

How to scale cold call funnels to $100K/mo.

1. In-market Messaging

You need to target leads in your niche who are actively looking for solutions

2. Mobile Format VSL

These are cooking because they look extremely native when 80% of your traffic comes from mobile

3. Pixel Protection

Have your setters tag qualified leads manually via the Conversions API

4. Retargeting Ads

Build an Ecosystem... whenever someone enters your funnel you won't let them out

[Simon Azman @simonazman]

If someone pointed the pistol at me and I had to make 6-Figures from one webinar here's what I'd do:

1. Spend at least $10K
2. Webinar VIP Ticket
3. 30+ Static + 30+ Videos
4. Content Native Ads
5. Don't use Claude to design the webinar

[Leon Bekteshi 🇦🇱 @ItsLeonBekteshi]

After a while, everyone will be using AI.

Creativity will be extinct.

Ads will look the same.
VSLs will have the same structure.
Offers will be super generic and boring.

And the demand for great copyTHINKERS will rise.

(creds to George Ten)

If your skillset right now is prompting AI to write copy for you...

...you'll be doomed in a few years.

Study the fundamentals.

Study humans.

Understand how we make buying decisions and what drives our interest.

That's the only way you'll eat in the coming years.

[Russell Brunson @russellbrunson]

Confidence comes from ACTION. Not intention.

[Simon Azman @simonazman]

@russellbrunson Relentless Urgency

[Simon Azman @simonazman]

@AlexHormozi GET RICHER

[Alex Hormozi @AlexHormozi]

You get rich by betting on things other people are wrong about. Because most "good" investments have their "goodness" priced into them, making them "mediocre" or "bad" investments in reality.

The key is to find something that looks bad but is actually good. Which means you gotta be willing to have people tell you why you're dumb (then wait). Then get called lucky. Then do it a few more times. Then have people say you're finally good.

But by the time they say you're good it already stopped mattering to you what they thought because why would you respect someone's judgment who was so repeatedly bad? They now only say you're good because everyone else does and not because they could ever make up their minds on their own.

[Simon Azman @simonazman]

Pioneered this static Hammer them strategy that gets more leads to show up to your events.

I've been using Jeremy Haynes's video Hammer them strategy for months and one day I thought...

"Why can't I do the exact same thing with statics?"

Statics get a cheaper reach and lower CPMs so I can allocate less budgets and still get a huge effect.

And the Instagram story Q&A feature is the best format that puts this strategy on steroids.

People love these "Ask me a question" storys because they see them all they long...

They stop the scroll, handle objections natively and all for a low cost.

[Jeremy Haynes @TheJeremyHaynes]

Imagine somebody standing right in front of a wall that's only five feet wide

They can just go around both sides

But they're so close to the wall they don't realize they can take a few steps left or right and the wall would be gone

That's what most people's problems are like

[Simon Azman @simonazman]

@RobertGreene EXACTLY!

[Simon Azman @simonazman]

@AlexHormozi Respect old money

[Alex Hormozi @AlexHormozi]

I overheard a successful business man talking to a younger one that was saying his advice was boring.

The older replied “you know what’s exciting? Poverty! Extremely exciting. Never a dull moment!”

Always remembered that.

[Simon Azman @simonazman]

Should you go Viral to get more clients?

In the past I've partnered with creators who had more than 200K followers, and I've noticed something strange...

The money that we made from webinars DIDN'T match the expectations.

Even though they had millions of views and followers, the amount of buyers was very low.

Now it gets even weirder..

When partnering with clients who only had 2K subs we saw higher Returns.

The reason for that is simple.

Those huge creators mostly post lifestyle content, flex content, but no education.

Sure they go viral. But going viral means training the algo on attracting a bunch of brokies.

That's why you should focus on producing educational content and going viral only within your niche

[Simon Azman @simonazman]

@nguyentomyy locked in baby