simone

yapping about marketing, creators, and sports.

[simone @simonemban]

Hmm, I like this. Most players will tell you they feel underserved when it comes to their off-court business, even when they’re happy with their traditional representation.

I expect more firms built specifically around off-court and off-field business to emerge in the coming years.

[Chris Haynes @ChrisBHaynes]

NEWS: New York Knicks star Jalen Brunson and family are launching “Thirty Third Management Group,” a family-owned brand advisory firm that will manage his off-court business and represent clients across professional sports, business and philanthropy.

[simone @simonemban]

For more athlete business trends + analysis, subscribe to https://t.co/G8xuO0lSZj.

[simone @simonemban]

I counted 4+ brand campaigns featuring WAGs during NFL opening week.

There’s (been) a clear opportunity for brands here. They get talent with a connection to the NFL and an audience that can extend beyond football.

I expect a lot more marketing dollars to flow toward WAGs from here.

[simone @simonemban]

Accept. Adjust. Move forward.

[simone @simonemban]

Clippable shows will replace traditional advertising campaigns.

[adidas Basketball @adidasHoops]

Tell ya momma, Minnatlantasota coming soon.

Believe That.

[simone @simonemban]

I don’t like this at all.

[NBACentral @TheDunkCentral]

Nikola Jokić says he’s had enough of fans approaching him in public and wants to be left alone 👀

“I'm getting more and more bothered by popularity. This is going to sound corny, but, I'm getting ruder to people who approach me. Honestly, it's tiring…Some people around me know, I don't take pictures because it's my time. I'll sound rude again, but what can I do? If people can't understand me, I understand everything, but it's been 11-12 years and enough is enough.”

(Via https://t.co/GMIutx3s2S)

[simone @simonemban]

@jasminexETH Sis, if it don’t apply, let it fly.

[simone @simonemban]

But y'all told me influencers weren't getting equity in companies? 🙃

https://t.co/VpLMJ0EGK0

[simone @simonemban]

I talk about it more on my Substack 👇

https://t.co/vLJAHUJfJA

[simone @simonemban]

LeBron James is about to use that YouTube channel to build a multibillion-dollar creator company. Heavy on CREATOR COMPANY.

[simone @simonemban]

I love Justin Timberlake. 😍

[simone @simonemban]

Only on Twitter will people try to convince you that Justin Timberlake and Eminem weren't talented and didn't have very successful careers. 🙃

[simone @simonemban]

Me when y’all start to slander Justin Timberlake:

[simone @simonemban]

I’m slowly expanding my bubble beyond Buckhead, but the thought of my future kid going to Riverwood or Grady 🤮🤢

[simone @simonemban]

Brookhaven and Chamblee public schools too bad. Smyrna should specify VININGS 🤏🏾

[Alan Holmes @oh_HOLMES]

5 top ATL suburbs: Smyrna, Brookhaven, Chamblee, Dunwoody, Sandy Springs. Ya can’t go wrong living in these places. No potholes. No stress. No foolishness. Plenty of amenities.

[simone @simonemban]

@LindseyCreated Yes, and imma stick beside him.

[simone @simonemban]

@Laraacostar @trykleo KLEO 3

[simone @simonemban]

I’m convinced they really just hate content creators.

[Andrea @DreaNicole_]

Idk.. The way our success really gets under people skin is so funny to me 😭 Love that for us

[simone @simonemban]

Sis, respectfully, I don’t need you to explain how any of this works.

I have literally personally worked with both entities being mentioned and heard directly from their senior marketing leadership about their priorities at that time. It is not productive for me to sit and hypothesize how things work with you when I’ve lived it.

[simone @simonemban]

Alix Earle asked for equity in exchange for producing content for Poppi. It’s estimated she walked away with millions after they were acquired by Pepsi.

Brands are absolutely giving creators equity, and we will continue to see more of it as more creators are proving that they can drive tangible enterprise value.

[simone @simonemban]

Y'all are doing this thing again where y'all dogpile Black creators and creatives for knowing their worth. Saratoga was owned by a PRIVATE EQUITY-backed company after its 2021 acquisition (I should know as I pitched them numerous times).

Private equity firms regularly use equity, options, and other ownership incentives to align people who create value. They absolutely could've offered Ashton Hall equity if they believed his impact justified it. They simply chose not to.

[simone @simonemban]

And my last pointttt, beyond Poppi, white creators are absolutely getting these types of deals.

Most brands simply don’t value Black creators enough to offer us the same. And y’all aren’t helping having these public, viral conversations putting down Black creators.

[simone @simonemban]

Y'all are doing this thing again where y'all dogpile Black creators and creatives for knowing their worth. Saratoga was owned by a PRIVATE EQUITY-backed company after its 2021 acquisition (I should know as I pitched them numerous times).

Private equity firms regularly use equity, options, and other ownership incentives to align people who create value. They absolutely could've offered Ashton Hall equity if they believed his impact justified it. They simply chose not to.

[Slime🐍 @ItsKingSlime]

Ashton Hall tells Cam Newton that he never officially partnered with Saratoga Water despite his MASSIVE impact on their brand because they never offered him equity in the company 😮💸👀

“I’m just big on ownership. We can make cash, we can make money. That’s cool, but I wanna make money when I sleep.”