Germany based industrial designer and entrepreneur with 12+ years experience designing products that impact markets. | Trained BLeader | Daily posts about ID
After 500+ projects in industrial design, a key takeaway is: Transparent communication is crucial to a good client relationship. Don‘t wait too long to have difficult conversations.
Someone bypassed my gatekeeper by claiming to know me, wasted my time, and then tried to sell me an external sales department. Really? Worst pitch ever…
A sales manager‘s job i snot to call prospects and close the ones who are directly convinced by your service/product. That‘s too easy. His job is to close the ones who are not convinced yet.
Just had a meeting with a 26 year old guy who came 20 minutes late and had a cigarette before arriving. And he thought I would buy his excuses. How was he able to smoke and arrive late?
At ENTWURFREICH®, we designed the Xuan Zhi switch range by ABB to redefine simplicity and sophistication.
We also received a Red Dot Design Award for this range.
What makes Xuan Zhi special:
1) Architectural Minimalism
↳ Reduced to a single surface, no frame needed.
2) Elegant Details
↳ The bended rocker adds a touch of sophistication.
3) Innovative Technology
↳ Revamped inside and out for durability and reliability.
Every detail combines geometric rigor with sensual shaping, making it a visual highlight on any background.
As usual…
4. Choosing Poor Materials:
The right materials enhance durability and functionality. Selecting wisely ensures product longevity.
5. Overlooking Sustainability:
Use eco-friendly materials and processes. This helps minimize harm to the environment.
5 Mistakes to Avoid as an Industrial Designer 🚫
1. Ignoring User Feedback:
Always consider user input. Their insights can improve your designs significantly.
2. Neglecting Ergonomics:
Ensure your products are comfortable and easy to use. Good ergonomics lead to satisfied users.
3. Skipping Market Research:
Thorough research helps create designs that meet market needs. Understanding your audience is crucial.
3/ Demonstrability
↳ Show off your product in action to captivate instantly.
Insight: A compelling demo can make all the difference.
4/ Believability
↳ Ensure people trust your product’s effectiveness.
Insight: Solve a common problem reliably.
5/ Simplicity
↳ Explain your product in a way anyone can understand.
Insight: If your grandma gets it, everyone will.
For example, take the Hula Hoop.
Wham-O’s founders created buzz by giving away hoops, leading to millions of sales in months.
They didn’t just sell a toy; they sold an experience.
How You Can Add the 'Wow' Factor to Your Designs 🚀
It's about creating an unforgettable experience that sets your product apart.
1/ Unique Selling Advantage
↳ Your product needs to stand out from the competition.
Insight: Offer something different and memorable.
2/ Mass Appeal
↳ Design with a broad audience in mind.
Insight: The wider the appeal, the bigger the impact.
You know how it’s going…