The viewing experience on the @ThreeNewZealand app is making America's Cup unwatchable.
Can't go straight to the race but have to wade through all the pre race coverage.
Fast forward just crashes the app.
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@kelvin_morganNZ I Simon, the living Commander on New Zealand, by the power of Grayskull reinstate all debt, taxes and Buck Shelford to All Blacks captain.
@michaelmiraflor I'm not endorsing the ad and can see how loyalists would be turned off, just don't think the ad in isolation will be particularly fatal. 'Ad Twitter' are still going to rock round with their Macbooks.
Maybe it speaks to Apple losing direction, or an inability to read their mkt.
@MikeThorpeNZ@AndrewGourdie Other way around surely. Basin is the old drafty family home where Grandma and Grandad still live, needs a bloody good reno but has so many memories you ignore its obvious issues, Hagley is the mint beachside holiday home you bought with the inheritance.
@Haris1728 Most fractional marketers I talk to are just people doing contract work, which has always been the case, just now there's a fancy name attached to it
@smithesq Love this. Often you see companies make a little nod to an associated category in their logo etc, but it will largely go unnoticed to the consumer. What happens if you lean all the way into that category?