Simon Lea

Mental models for ambitious Muslims 🧠 Islamic wisdom + modern optimisation for content, business & purposeful living. Follow for insights.

[Simon Lea @simonleaco]

Tawakkul isn't passive hope - it's active trust.

Plan thoroughly, execute with excellence, then surrender the outcome to Allah.

This framework shifted how I handle decision paralysis.

It's one of many principles I test and share here.

[Simon Lea @simonleaco]

Making money online need not be difficult.

But you can't do it with your head in the sand, complaining while building nothing.

Abundance mindset = actively building foundations.

[Simon Lea @simonleaco]

Real knowledge makes you humble, not brilliant.

[Simon Lea @simonleaco]

Modern science still doesn't understand how crucial the heart is to our being. Not the physical pump - the spiritual center of who we are.

This is where heart purification matters. We optimize everything else but neglect what determines our sense of self.

[Simon Lea @simonleaco]

People who judge your early attempts usually haven't tried anything new themselves.

Nobody's really looking.

It's okay to look silly.

[Simon Lea @simonleaco]

It's not just about posting more content. It's about creating a holistic system where everything feeds into everything else.

The goal isn't perfection - it's connection. Building relationships through authentic sharing as we figure it out together.

[Simon Lea @simonleaco]

Been thinking about content strategy lately. What if the visual moments from daily life became the foundation for something bigger?

Photo essays. Video essays. Taking the raw material that's already there and turning it into storytelling that actually connects with people.

[Simon Lea @simonleaco]

The hardest part is starting something for the first time. The second time is easier. The third time easier still. Maybe being 30 and confused is just part of the process.

[Simon Lea @simonleaco]

Turned 30 expecting life to be figured out. Instead I'm still trying to figure most things out. When you're young you assume 30 means having it all together. Reality check: it doesn't.

[Simon Lea @simonleaco]

Making your own path is lonely and confusing. You waste time reinventing wheels. You feel lost constantly. I suppose that's how it's supposed to be when you're building something new.

[Simon Lea @simonleaco]

Overwhelm is data, not destiny.

Systems thinking > grinding through broken systems.

[Simon Lea @simonleaco]

Speed beats perfection way more often than expected.

Something delivered fast (even imperfect) creates more positive emotions than something perfect but overdue.

Very consistent.

[Simon Lea @simonleaco]

I'm testing this for my personal brand now.

Might even turn the whole framework into an offering eventually. The key is authenticity - living your life while systematically capturing growth.

[Simon Lea @simonleaco]

I just connected dots on a content framework I'm building.

Seeds climb a ladder: text → images → reels → long-form → offers.

Technical flywheel, but here's the deeper insight...

[Simon Lea @simonleaco]

AI suggests content pillars from your authentic experiences. Everything gets reformatted into seeds, evaluated, updated based on new input and data.

Your life becomes your content engine.

[Simon Lea @simonleaco]

Better decisions start with better questions.

[Simon Lea @simonleaco]

Dhikr isn't something you do. It's a way of living. A state you train your heart into. A quiet rope to Allah that goes with you everywhere.

[Simon Lea @simonleaco]

Someone I know carries her dhikr counter everywhere. Driving, sitting at cafés, walking. Never a spectacle - just a quiet companion I barely noticed.

[Simon Lea @simonleaco]

Watching her shifted something. She wasn't just 'doing dhikr' when it 'felt right'. This was different. Constant. Woven into ordinary life.